2014 China Top ten mobile O2O popular service inventory

2014 is the year of O2O, Pugo in a number of occasions to address this point: O2O is accompanied by the rapid development of mobile Internet (intelligent terminals, 3g/4g network), so "mobile O2O" is a more appropriate concept. About the popularity of O2O, from Baidu Index can glimpse: November 2013 O2O Index for the first time more than the big hot E-commerce, August 2014 after the O2O Baidu Index has frequently exceeded e-commerce, this point in the mobile end performance more obvious.

Baidu recently released a 2014 of the various areas of the hot search list, of which the "Top Ten Mobile Hot search O2O service" deserves attention. It should be said that in the O2O industry generally lack of data support at this stage, Baidu Mobile hot Search O2O Service list provides a more objective reference, reflecting the O2O industry in various areas of popularity. Pugo This list for a brief inventory and interpretation for the reference of all parties.

Mobile O2O One of the most popular services: recruitment

Recruitment becomes the most popular service for mobile O2O, which may exceed the expectations of many people, because the recruitment is not the most high-frequency demand. But on the other hand, recruiting also belongs to People's daily life, especially for some labor-type work, the frequency of demand itself is very high; In addition, 2014 was affected by the overall economic downturn, the stability of ordinary users than in previous years, people's concern for the work has been significantly strengthened.

Recruitment industry has a natural O2O attribute, whether it is a veteran Chinese talent, Zhaopin, worry, or a new recruit network, street network, pull Hook network, plus 58 of the city and net recruitment services, are to provide online docking services, prompting the employing units and candidates to communicate under the line. According to the situation of the recruitment site, 2014 Mobile end job search has become a trend, the recent pull hook network held in the Internet recruitment week, entrepreneurs United Botong Tong hosted the double 12 Entrepreneurial recruitment festival through the mobile end of the promotion, the user through the mobile end of the proportion of job search is greatly improved.

Mobile O2O Hot Service second: Movie tickets

The 2014 Chinese Film Total box office is expected to break 30 billion, compared to 2013 21.8 billion will increase by more than 35%; In the context of the hot market, it is not surprising that movie tickets become the second most popular service for mobile O2O. With the pursuit of human life from the food and clothing to the spiritual level, the demand for similar movies and so on increased dramatically. More and more Chinese elements of foreign films, the rapid improvement of domestic film production level also helped push the rapid development of the film market.

Compared to catering, the United States and other industries, film tickets are standardized products, cinema line very early realization of the information, which also helped push the movie ticket online sales. The current movie ticket sales channels more and more, such as the United States network, Baidu Glutinous rice, such as group buy coupons and ticketing, there are similar to CHE, net ticket network, time network, such as the main film ticket service platform, the major cinemas have also launched a new version of online ticketing platform. Most of these players focus on the mobile side, coupled with the micro-letter such a pure mobile platform to become ticketing channels, driving the movie ticket on the mobile end of the rapid development.

Mobile O2O Hot Service Three: traffic ticketing

The transportation ticket mainly includes the automobile, the train, the airplane, the steamer and so on, certainly is also the common user most concerns one domain. From the Spring Festival Golden Week brought about by China's return to the tide is known as the largest human migration, and transport ticketing is the key to migration. In addition, with the improvement of people's living standards, the demand for travel is greatly increased, which also led to the development and prosperity of the traffic ticketing O2O market.

Different types of traffic tickets, air tickets are the highest level of information category, the official channels of airlines and agents have to borrow power to mobile internet to carry Ctrip, the same process, where, Taobao travel representative of the online ticketing platform, their development is generally "all in" mobile end And 12306 of such train ticket purchase platform, mobile end also gradually become the center of gravity. and cars, ships and other traffic ticketing, will be the future of mobile ticketing O2O can vigorously expand the field.

Mobile O2O Hot service four: Travel tickets

And the traffic ticket is very related is the tourist ticket, because most of the transportation ticket destination is the tourist attraction, but regarding the tourist attraction's introduction has been the major travel website most important content. For a long time, tourist attractions of the ticket has been a pure offline way of purchase, the PC Internet age online travel tickets accounted for very low.

In recent years, tourist ticket booking has become a hot spot for the major OTA competition, similar to the "one-yuan ticket" war between the various platforms regularly staged, scenic tickets become a new entry point for tourism O2O. Ctrip, Taobao travel, cattle nets, the same path, mother Donkey, Xin Xin Tourism and other players have to exert the tourism ticket business, greatly accelerated the online travel tickets, especially mobile level.

Mobile O2O Top service five: Taxi hire car

2014 is the outbreak of car O2O year, a large number of automotive O2O companies have to raise funds to drop a taxi to finance 700 million of dollars for the representative shows the extent of the unusual popularity of this area. Billion in the European network just released the "2014 China's 30 popular car O2O Enterprise Inventory" in the article, billion European network introduced the automotive O2O the most representative of the 30 enterprises, taxi and car rental is the most important part.

Unlike other services, taxi and driver O2O from the beginning is based on the mobile end, to a certain extent, the drop and fast scramble has allowed the wider population to use mobile payments for the first time and to know the concept of O2O; While the state has increased the pressure on drunk driving, the demand for driving has increased The representative O2O company in the driving field has gained 58 of the same city investment on the basis of maintaining its independence, which proves that there are opportunities in the market. In addition, the rental area of China rental car and a hi car rental in the second half of 2014, a new type of Peer-to-peer car rental O2O Company also further promote the development of the market.

Mobile O2O Hot Service Six: Catering

Catering industry has more than 2.5 trillion of the market size, is a typical high-frequency consumer industry, so catering will naturally become a mobile O2O hot service. Compared to other industries, the Internet of food and beverage started earlier, from the initial food information reviews to the restaurant booking, and then to the subsequent food and beverage purchase and catering takeout, catering has been the hottest industry. What needs to be mentioned is that users search for food and beverage information has a more professional platform, which led to their use of search engine to reduce the probability, this is the food ranking is one of the reasons.

2014 Catering O2O is still hot, especially in the field of catering take-away O2O: The United States to sell and hungry what the price war and PR war, home gourmet food, life radius, point me, line Line 0 and other heavy mode of O2O to finance and expand the market, Baidu Takeout, Amoy Point, such as the giant intervention, All these are the O2O of food and beverage.

Mobile O2O Hot Services Seven: Beauty body

2014 Mobile O2O has two major development trends: one is O2O from the first-tier city to the two or three-line city expansion, and the other is O2O from the catering tourism and other high-frequency industries to the United States and other industrial vehicles, such as medium and low frequency industry expansion. The United States contains hair, nail, beauty, body and other fields, in the hair and nail has been a lot of good O2O companies, such as wave nets, fashion cat, Beaver Home, Toot Mei-A.

Beauty and the body is more need to make decisions in the field, the current industry lacks a professional information aggregation platform, search engine is the main channel. But in fact, beauty body is a neglected large market, the majority of women are target users; In the past 2014 years, many cosmetic plastic companies (such as new oxygen, really beautiful) floating on the water, investment institutions have begun to increase investment in this area.

Mobile O2O Top service eight: car maintenance

In recent years, the automobile gradually became the daily consumer goods of Chinese household, in Beijing, Shanghai and Hangzhou and other first-tier cities, each thousand people car's ownership quantity already and the developed country is similar, the automobile maintenance demand also enhances after the car increase. Moreover, car maintenance relatively professional, most owners need to learn through the Internet to master.

Car maintenance can choose to store, also can choose door-to-door service. November 2014, billion European network has counted the domestic five home car O2O Enterprises, they are: E maintenance, Carradine, Iteca, car geeks, home car, almost every one has been the support of investment agencies, door-to-door car market is quite hot.

Mobile O2O Hot Service Nine: domestic service

2014, the domestic O2O service also came into the spotlight. E Jia Jie, cloud home economics, aunt Help, Aunt came, lazy home economics and other independent domestic O2O company successively financing, do the traditional domestic origin of the 95081 exerting force line, classified information site 58 with the city launched domestic household services 58 homes, domestic O2O market in the promotion of the family gradually go hot.

Billion European network before the "domestic O2O into the 2.0 era, regional expansion into the focus of the article, said that the rapid development of domestic O2O from three aspects: 1 user habits continue to develop, the demand gradually concentrated in the third, 2 of a large number of domestic O2O companies in different models, cities, into the education market; 3 Capital Assisted, The competition of each side accelerates the development of domestic O2O industry.

Mobile O2O Hot Service Ten: Home decoration

2014 ranked mobile O2O hot service Tenth is home attire, in this field there are a large number of O2O companies in education and nurturing the market, include: Shang Curtilage, Beauty Lele, Livi home, Qi Jia Net, x group decoration Network, Tu-ba rabbit, cool home music, polar guests home, soil rats, six-pack nets, good foreman nets, together with decoration nets. At present, home decoration O2O is still in the early days, but also to the PC end of the center, the future mobile end can expand the space is very broad.

Above according to Baidu search the top ten mobile O2O hot services, reflecting the O2O services in 2014 by netizens attention to the extent, this can be a certain extent as a practitioner of O2O entrepreneurial reference. In the mobile internet to all walks of life full penetration of today, O2O is now; 2015, O2O is expected to continue to remain hot, O2O related companies IPO, and O2O investment and financing events are worth looking forward to.