2014 Science and Technology circle of the top ten Cups Emperor: Wrong step of the doomed

2014, we have witnessed the growth and transformation of the science and technology industry, countless new products let human blood spray Zhang, intelligent hardware of the full outbreak is impressive. However, to know that the technology industry has no destiny, this WTF. While the industry as a whole continues to stride forward, some companies have to silently bear the pains of mistakes in development. Now no more than in the past, manufacturers all Shiri, no one enterprise dare to say that they are always invincible. Even if the glorious halo of glory countless, perhaps in a twinkling of an era of abandoned babies. As a spectator, those sad reminders of the 2014, the moments I remember. No.1 Sony VAIO notebook: Fully out of the market in September 1996, Sony launched the world's first Vaio home laptop in the United States. The laptop was a huge success once it went public. And almost in this product hot at the same time, Vaio brand was born. The launch of the product led to a PC revolution, with the concept of a merging of audio-visual entertainment and business office requirements becoming the main theme of notebook development in the next more than 10 years. During the past more than 10 years, Vaio brand has been worldwide, and the famous products are countless. However, in the later years of development, Sony VAIO series notebook brand from the original high-end product image gradually assimilated into the market, and eventually become a full range of products, low-end new product even once in the market to less than 3000 yuan. It seems that the weakening of the brand image has led to the gradual marginalization of Sony notebooks in the market. February 6, 2014, Sony announced the spin-off of Vaio Notebook business, transferred by JIP company to take over. Sony will no longer plan to design and develop computer products. Sony VAIO notebook, a big name, a once high-end notebook pronoun, this fell. No.2 Nokia Mobile: Brand disappears what brand is the first cell phone in your memory? I think maybe more than half of my friends say Nokia. 3230, 7610, 32,501 a familiar name faintly still audible. In the past 20 years, Nokia's name is an important name in the mobile phone industry, in the 14 years from 1996 to 2011 Q2, Nokia has been the world's handset sales champion, the highest market capitalisation has reached 110 billion euros. And such a giant, who has stood on top of the world for 14 years and has a market capitalisation of billions of euros, has collapsed in the face of the new operating system smartphone. September 3, 2013, Microsoft announced the acquisition of Nokia Equipment and services (ie, mobile phone business) at € 5.44 billion, with patents and brand authorization. Nokia, which once had a market capitalisation of billions of euros, has sold it to Microsoft, and Microsoft has made it the cornerstone of its foray into the mobile phone industry. Through a lengthy 8-month acquisition, on April 25, 2014, Microsoft announced a complete takeover of Nokia's handset business, and NokiaOfficially a part of Microsoft. However, as was predicted at the beginning of the takeover, although Microsoft used the Nokia brand in the transition, but Microsoft's ultimate goal is to Nokia as a platform to actively develop WP ecology, so gradually fade off the Nokia brand seems to be a trend. A few days ago, Microsoft officially abandoned the Nokia brand, and formally renamed its mobile phone to Microsoft Lumia (Microsoft Lumia), and on the day before the release of news, the Chinese Ministry of Information company website exposed the first Microsoft Lumia brand smartphone network license. So the previous launch of the Nokia logo with the Lumia 830 and 930 of the Nokia brand in the history of mobile phone swan song. No.3 Changhong TV: Give up the plasma business more than 4 billion yuan of investment, in exchange for years of losses and 64.2 million yuan to sell assets. Because of the plasma, Changhong loss big! 2005, Changhong will be the plasma project investment as a major move back to the dominant position of color TV, and in 2007 threw a 2 billion dollar investment in the Grand development plan, the establishment of its rainbow European company. Unfortunately, in the past 7 years, the plasma market share from the initial 3:7 gradually shrinking to the current 1:99, the market has no plasma TV shelter. In fact, the decline of plasma has a long history, we can see the television industry balance in a few years is how to tilt the LCD. Manufacturers have also been evacuated, 2005, Sony, Toshiba gave up plasma business, 2008 Hitachi, Pioneer announced the withdrawal of plasma panel production, and then Samsung and LG also gave up the plasma panel investment Plan, Taiwan's China Ying Tube also sold the plasma business. Just last year, the only one with Changhong side of the friend Sang Song also finally left the plasma. The last solitary Shou Changhong had to face, supply chain rupture, market demand sharp tightening problems, and announced the abandonment. Admittedly, in the plasma is still chance time to enter the market, once the plasma recovery reversed success, then Changhong will occupy the most positive position of television development. But the lonely waiting for Changhong did not exchange for the expected return, lone hero did not like the movie plot as the tide. With the November 2, 2014 Changhong published 16 announcements, Changhong's plasma dream declared broken. No.4 Samsung Mobile: Sales plummeted since Nokia's 2011-Year walk down the altar, the leading figures in the handset market have been apple and Samsung. Apple and Samsung have been dominating the handset market for years. However, in recent years, the domestic emerging mobile phone manufacturers are flourishing, with Huawei, ZTE, Lenovo, Millet as the representative of the Chinese manufacturers in the domestic market successfully aggravating, and achieved a fairly good market share. Apple, as a god-given company, does not mention that Samsung's lack of product innovation, typically represented by note 4 and S5, seems to be losing its dominance in the Chinese market and even the world market. According to the U.S. Market Research Agency SA (Strategy Analytics) 6th released a data show, the third quarter of this year, Samsung Electronics in the Chinese mobile phone market share of 13.5%, by the Millet (15.4%) beyond. And the data from another research firm also seems to be the problem, with Samsung Electronics in the Chinese smartphone market falling in proportion to 19%, 14.3% and 13.3% in the first quarter to the third quarter. If this trend is to continue, in the future of China's mobile phone market, Samsung to maintain a double-digit ratio will be very difficult. It is on the basis of the above data that Samsung is expected to announce a reduction of smartphone sales target of 20% next year. It seems that the taste of a sharp decline in sales is not easy, and it remains to be seen whether Samsung can get out of the trap by tightening its operations.