3D Printing software Brocade "0 Code" subversion software industry?

Shanghai, a regular café, one o'clock in the morning, Shanghai Brocade Chairman Shen still passionate about his software dream-"0 code."

Shen's products are called "Yigo Management software CAD Platform" (hereinafter referred to as Yigo platform), through this platform, enterprises only need to use graphics to describe their own management needs, business processes and modules, can automatically print out the executable software system.

This, Shen says, is an innovation in software production, and is based on a number of innovative extensions that cause changes in the industry, just as touch technology is to smartphones.

So far, the software production process has undergone two changes: the first stage is the personal production of the workshop-style production era, Bill Gates is the first personal software producers, DOS can be regarded as workshop-type production. In China, the early "Chinese platform", anti-virus software are workshop-type production, that era has produced many programmer heroes.

Jiren, chairman of Neusoft, has described the second phase as a "software factory", typically in the Indian model, and Tens software engineers, writing code for Microsoft, IBM, and the U.S. financial, aerospace, logistics and telecommunications industries.

and Brocade's "0 Code" programming is a new thing, it can according to the needs of enterprise users to make the software grow. Brocade current customers include Sinopec, PetroChina, CNOOC, Avic Oil, 31 heavy Industries, Bank of China, and so on, last year's revenue of about 350 million yuan, is expected to achieve a revenue of 500 million yuan in 2013. In the software industry collective bleak environment, the growth of Brocade is a miracle.

"This is a revolution in the software industry," said Ni, academician of the Chinese Academy of Engineering. ”

No Code 3D Printing software

Shen Open the computer for reporters to explain the Yigo platform working principle: through the Yigo platform, enterprise customers can describe their management requirements and management logic, describe the complete graphics rather than Word documents, and after the completion of the description, will generate a set of descriptive files, called "Blue mode Files", completely graphical. If you find a problem with the management process, or if the business module is missing, you can modify it immediately.

"Blue mode file" stereotypes, the Yigo platform for the blue mode file load analysis, the production of a final executable management software system, this process is called "No code 3D printing software."

Shen a metaphor: The Yigo platform is a translation system that translates natural language into machine language, as well as the programmer's role. "Blue mode file" with a piece of A4 paper can be displayed, modified very fast.

The traditional management software development is this: first consultants into enterprises, after several months, a year, or even longer period of research, write analysis and research reports, generally thick up to hundreds of, thousands of pages, or even longer, the general enterprise is difficult to fully digest. Then the software deployment, development, testing, on-line, implementation. Short months, long years.

Enterprise Consulting, implementation is a time unit in minutes, the price is surprisingly high service. There has been a local garment enterprises in Xiamen told our correspondent, a multinational consultant to the Enterprise for one year, the software has not been developed, has been consumed 1 million yuan.

The "No Code" 3D printing software has not only revolutionized the "software Factory" pattern of writing code by hundreds of programmers, but it can be quickly refactored. When the company's business upgrades, management changes, the enterprise IT system needs to upgrade, the past practice is the advisory team settled in, set up research and analysis, business deployment, software development, testing, implementation, on-line, the middle part of the process needs to be repeated.

The Yigo platform generates a set of software that takes only a few seconds and is highly flexible. Because at any time can be overturned, rapid reconstruction, the cost is less than the original one-tenth, because the compression of enterprise consulting, research and analysis, software development, testing, implementation and other links. No matter how the company's business changes, the system can be on demand. Shen summed it up as "soft software", can change at any time, and the original software is hard software, the change cost is very high.

Growth-Able Software

NI that the Yigo platform is suitable for the local Chinese enterprises with "fast growth, many changes and frequent mode innovation", which solves the problem of the traditional management software acclimatized to the environment.

SAP, IBM and other companies first entered China, is the "best practice of Western enterprises" in China's enterprises copied, the results often produce "acclimatized" service. The industry has a saying is very popular: on the ERP to die, not on the death of ERP, is "the best practice of Western enterprises" to the Chinese enterprises in the process of transplanting the embarrassment.

Shen says the biggest difference is "My software is my decision." Enterprise managers, business people themselves describe the company's management needs, management logic, business intelligence from the enterprise itself, and then through 3D printing software systems, rather than mechanically apply the management experience of other companies.

Software development is a technical work, management, business personnel participation is not deep, not to mention the definition of "management requirements, management logic", while Yigo software production mechanization, the software definition of the right to the user, the enterprise can from the management, business, eco-chain partners to consider its IT systems.

Shen 1992 Venture set up brocade. Before 1998, Brocade and Ufida, gold dish like, do the product finance software. 1998 years later, the enterprise information from financial information to management information upgrade, China's management software enterprises facing foreign software enterprises, such as SAP competition, Ufida, Kingdee chose to take the path of SAP.

Boko went the other way because he realized that the "hard software" model could not adapt to rapid corporate change, and that "growth software" had to be provided in the Chinese market. The so-called can grow, that is, software can keep pace with the changes in the enterprise, Low-cost or even 0 cost reconstruction.

The growth software is the predecessor of the Yigo platform. 1998 to 2002, Shen took some detours, spent a lot of money, but the product did not fall; Until 2002, Shen the team direction of "No Code development", the first release in 2006, 2012 released seven versions, originally used in the logistics industry, now for the entire enterprise management. So far, the Yigo platform's research and development costs amounted to 300 million yuan.

New software Revolution

Throughout the 2012, the management software industry was dismal.

Ufida 2012 revenue for 4.22 billion yuan, year-on-year growth rate of only 2.7%. Net profit was 340 million yuan, down 35.2% year-on-year. And the first quarter of this year, Ufida loss of 63.61 million yuan.

Kingdee performance is worse, 2012, Kingdee Company to achieve revenue of 2.02 billion yuan, down 12.7% year-on-year. Net profit loss of 140 million yuan, profit fell more than 200%.

The software industry needs new gameplay. In addition to brocade, there are difficulties in the Ufida, Kingdee.

Kingdee Board Chairman Shaochun proposed to the "cloud computing, mobile Internet, social network" transformation, such as the introduction of cloud ERP Products Cloud v1.0, set up an Internet business group, the introduction of corporate social products cloud home, friends Network, the development of online SaaS accounting services, for the express delivery industry launched 100.

Ufida for small Enterprises launched Wang shop assistant, to increase the automobile, finance, tobacco, auditing, real estate and other industries input, promote the "new growth plan."

But these practices do not bear fruit. Because big data, cloud computing, mobile Internet, social network change the customer's demand for software products, but the software production method lags behind the user demand.

The 1998 Shen did not see today's technological environment changes, but "fast, flexible, flexible" management software is undoubtedly in line with today's technical environment, this is an unexpected gain for brocade.

Many organizations have experimented with "0 code" programming. In 1982, Japan's Miti plans to invest 800 million U.S. dollars in 10 years, and jointly with Fujitsu, NEC, Toshiba, Panasonic, Sharp and other eight giants to participate in the hope of completing the "human need not for its programming, only to dictate commands, the computer automatically reasoning to complete the task" system. 10 years later, the plan went bankrupt.

In 2004, Bill Gates said that it would invest 6.8 billion of dollars to develop "graphical" programming tools to achieve a code-free era of software development, and Microsoft has not yet proposed uncensored development of the technical framework and standards.

Google (896.57,-8.43,-0.93%) released the open source programming language Go language in 2009 to reduce the complexity of the code without losing application performance. Robbick, Google's Chief software engineer, said: "We developed go because of the frustration of software development over the last more than 10 years." ”

And NI that the Yigo platform "to the 0 Code programming dream into reality, let the Chinese software industry first came to the western giants ahead, will cause the software industry revolution."