404 The true nature of the page: the user's loyal leader

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The site's dead links and bad links are unavoidable, the deletion of articles in the station, the site's revision will be left behind a lot of dead links, the source of the wrong link is mainly in the release of the chain may be wrong or missing some characters caused by the link can not access, when a user visit the site, there are friendly 404 pages, So whether the dead link or wrong link, can be a good user guide to enter the site, can say that 404 of page production is to enhance the user experience a great performance, is an integral part of the site.

404 the production of the page is not difficult, the operation can be almost mastered. For 404 pages of the production, the individual think that it does not need to be too fancy, should be combined with their own website theme to make, especially some on the conversion rate of the site, more should be considered carefully, a little negligence, the production of the page is too deviated, may let the user have a feeling of distrust; The user is very important to the first feeling of the website, Once he approves, the chances of success are very high, and if the user consults you for some deficiencies in the site, the chances of success are greatly reduced, and no matter how you explain it, he will have some doubts and mistrust.

Observed a lot of large web sites, their 404 page production is different, Sina is 5 seconds to jump to the navigation page, Admin5 did not set the jump, directly to the 404 error page; for 404 pages, Seoer has two main problems that are often encountered, One is 404 pages need to use a robots to screen, the second is whether the need to set the automatic jump to the home page, the following said their own views on these two aspects:

Do you need to use a robots to screen?

Many webmaster believe that 404 pages should be shielded with robots, because there is no shielding may let search engines crawl too many duplicate pages, In fact, the webmaster can shield only a 404.htm page, while other users access to the wrong page or dead link page can not be blocked, at most only by observing the IIS log, the relative shielding, such as some of the external address of the wrong link, originally published by The link is http://www.*** Com/seo, the release is written in Http://www.***.com/se, missing a letter, the spider may crawl this link, the wrong page is likely to be indexed by the search engine, so for 404 of the page personally think there is no way to do one by one shielding.

Second, whether the need to automatically jump to the home page?

For 404 pages need to set the automatic jump to the home page, produced a relatively large controversy, some webmaster think that jump to the home page in favor of the weight of the homepage, some webmaster think that the jump time should not be too fast, the time should be 10 seconds goods 20 seconds, and Sina 404 page Jump Time for 5 seconds:

But Sina does not jump directly to the homepage, but jumps to the navigation page.

and Tencent meager 404 and most of the site, as the main line to form, is to choose to close the site or choose to continue browsing the user said:

And Baidu, in the input error link, also is to guide the user's form to display the error page:

It can be seen that most of the 404 design of the site is to guide the user to explore the way to show, Sina although 5 seconds jump, but it is not a direct jump to the home page, but to enter the navigation, so that users freely choose to browse the page, so personally think that direct jump to the first page of the way, or not very reasonable, Because the jump to the home page is not a guide to the user's form, but there is a compulsion, although many sites use this direct jump way, although no search to a clear impact, but the search engine is likely to buckle points. Article by Zeng (Tieguanyin tea price http://www.zuipin.cn/wulongcha/tieguanyin.html) Original, reproduced please indicate the source of the article.