Activate the foreign trade in a paper on the development of foreign trade in the 2013 has a very good panorama description

"The weekend pictorial" reporter Cao writes "Activates the foreign trade" the article, to the foreign trade electricity trader in 2013 's development has a very good panorama description. The article is found in the February 1 Weekend Pictorial Wealth Edition. 2013 Foreign Trade electric Business industry, continue to expand in the middle of foreign trade enterprises. A large number of foreign trade enterprises decided to change a way of living, try to do foreign trade by electric business. This is an alternative way of foreign trade, a new set of play, may not be easy to start, but come out will enter the new world. The article describes the efforts of some enterprises, it is worth many foreign trade enterprises to think. 2013 another trend of the foreign trade electric business industry, is from the central to the local government attention, the government level hope that through the electricity business to the depressed foreign trade to provide a new transformation mentality. Efforts in this area are being carried out in key areas of foreign trade.

Today billion power another article in the question, foreign trade why can not get the favor of venture capital? I think, the development of the foreign trade electric business industry, the next step will play a role in the national export strategy level, it is difficult to use the favor or not to see the problem.

This article, "Weekend Pictorial", is recommended to all of you who are interested in the future of foreign trade.

Activate Foreign trade

In Wang's view, e-commerce will play a more and more important role in the transformation of China's foreign trade export field.

For Tan Jihua, he is now clearly in a good mood, and the entrepreneur who began his career in the traditional foreign trade industry as early as 2000 is now at a high point in the development of his business. He created the "Sairbell" headphones, in a short span of 2 years, has become the world's three high-end Bluetooth headset brand ranks. The company's annual sales have soared to $50 million, from a mere 300,000 dollars before 2011.

Similar metamorphosis also makes the same in Shenzhen, Lou Ke excited, main auto parts products export business of his 2012 achieved more than 20 million U.S. dollars sales, but only in 2009, this figure is less than 1 million.

The past few years, the traditional foreign trade enterprises in fact, the days are not easy, full of uncertainty in the market environment so that everyone can only hard to live, in such circumstances, Tan Jihua and Lou Ke Why can such a performance?

E-commerce is becoming an important way for the transformation and upgrading of traditional foreign trade enterprises. "Dunhuang Network CEO Wang bare secret." Indeed, a closer look at Tan Jihua, Lou Ke These successful foreign trade people over the past few years of various decisions, with the help of the Dunhuang network, such as online platform to engage in E-commerce, is undoubtedly a common bright spot.

Electric dealers make foreign trade more profitable

Foreign trade is not good, this has almost become a recognized fact, but in Wang View, the so-called bad do, to a certain extent, is only a one-sided statement, in addition to the complexity of the market environment, traditional foreign trade model itself, is also caused by the relative downturn in the foreign trade is an important reason.

According to the traditional mode of foreign trade, products from the factory, to go through the domestic exporters to sell to foreign importers, then the importer to resell to wholesalers, wholesalers hand over to retailers, the last to reach the hands of consumers. Admittedly, before that, including Alibaba, global resources and other enterprises through e-commerce means to improve the traditional mode of foreign trade, but that stay in the Yellow pages function of the traditional business-to-business foreign trade model, the role is mainly focused on for exporters and buyers to build a bridge between information communication, Subsequent trading links will continue the traditional path of foreign trade.

The drawbacks of the traditional model are undoubtedly obvious, on the one hand, the most direct impact of the excessive level is that the profits are exploited by layers, traditional foreign trade environment, domestic OEM manufacturers often can only get 5% to 7% of the profit margin, once encountered similar to the 2008 financial crisis, and even more and more the loss of the phenomenon. On the other hand, in the traditional business-to-business model of foreign trade, whether or not the implementation of the transaction, users must first pay a very expensive membership fee, so many enterprises are also feel pressure.

In such cases, including Dunhuang nets, fast-selling, and even focus on the field of foreign trade in the Orchid Pavilion set potential of these enterprises are a more efficient mode of foreign trade in the market to show. On the one hand, these platforms can provide including information flow, logistics, capital flow, including a full range of services, a breakthrough in the traditional foreign trade, business-to-business electronics only to release product information this limitation. On the other hand, the mode of dealing directly with the overseas retailer and the end consumer is obviously different from the traditional foreign trade mode.

The reduction of intermediate links makes foreign trade enterprises rely on the way of E-commerce to achieve a far higher than the traditional mode of sales profits, such as in E-commerce, Tan Jihua companies only 5% of the profit margin, and now this number is up to 30%.

In fact, the reduction of intermediate links is not only brought about by the increase in profit margins, under the traditional model, export enterprises even if sales reached millions of or tens of millions of dollars per year, but because of importers, wholesalers and other levels of existence, exporters can not directly contact with overseas markets. Now, through the new E-commerce model, China's export enterprises began to be able to directly contact the end of the retailer and consumers, in the first time to capture the market changes in the trend and trend, and then calmly face all kinds of competition and challenges.

"From the unit productivity, China's foreign trade cost advantage is disappearing, Chinese enterprises only from the internet-based innovation model, online supply chain to obtain new vitality and profit space." Wang concludes.

Upgrading of foreign trade by electric dealers

E-commerce in the foreign trade enterprises to bring higher returns, but also is becoming more and more traditional export enterprises to upgrade the transformation in overseas markets to create a brand new way. Compared with the past more than 10 years, Lenovo, Haier, TCL, such as large enterprises through large-scale overseas promotion and acquisition of mergers and acquisitions in the international market to create a brand path, E-commerce is undoubtedly low-cost and risk-controllable characteristics. As a platform, the Dunhuang network can provide users with a variety of modular services including marketing, operation, account hosting, image processing, translation, etc. Help Chinese foreign trade enterprises to build their own brands in overseas markets. Wang preached.

In fact, a growing number of traditional companies in the domestic market already have a certain brand Foundation is through the electrical business in overseas markets to establish brands. According to Wang revealed that the Dunhuang network has recently been and domestic watch enterprise Feida and small household electrical appliances enterprises Pentium reached a package of foreign trade and business Services agreement. Of course, the difference in market environment is the problem that must be considered when entering into it. According to the Dunhuang network statistics, its platform of overseas buyers 60% for offline retailers, independent network operators and companies to buy the hands of the B-side merchants, 40% for the end consumer. The structure of buyers, which is obviously different from the traditional foreign trade environment, undoubtedly puts forward many new requirements for the foreign trade enterprises involved in the electric business.

Production level of change is the first, and the previous large orders are different, today's e-commerce model of foreign trade enterprises to obtain orders present a small batch, high-frequency characteristics, and this on the rapid response ability of enterprises put forward higher requirements. "How to establish a flexible supply chain with customer demand, which is a dilemma faced by the traditional enterprises when they are doing foreign trade electric business." "said Chenghaihua, the project manager for the Pentium Electrical appliances overseas division.

Because of the different structure of the buyer's challenges are also reflected in the marketing level, foreign trade enterprises need to take more flexible, more targeted marketing, such as Li Xiaoyu's overseas team attaches great importance to keyword optimization, Google keyword search in the top five always remain. In addition, for overseas consumers like to buy products before first patronize the characteristics of Professional forum, the Take-off is also focusing on strengthening the social marketing.

Finally, for foreign trade enterprises, after-sales service is also under the new model must be seriously treated a problem. How to give foreign consumers a good user experience is of great importance to the success of the brand. In view of this, Tan Jihua is planning to set up the first branch of Sairbell in Russia, mainly playing the role of overseas warehouse and after-sales service point, to improve the user experience, to help promote the brand.