AMD Pan Xiaoming: Handset chip profit low game market value high

AMD Greater China http://www.aliyun.com/zixun/aggregation/4510.html "> Managing Director Pan Xiaoming

AMD Company held a new APU product conference in Beijing yesterday, after the media communication link, AMD Greater China Region managing director Pan Xiaoming said, from the game machine transplant PC game is more suitable for AMD products, so still can drive AMD in China's overall development. He also said that each cell phone chip only more than 10 U.S. dollars, low profit competition, AMD still do not consider entering the market.

Game consoles will drive AMD PC products

Pan Xiaoming said that in the home market, AMD the game as the main axis of publicity, so this year market resources will be around the game, consumers buy a computer nearly 60% of the time is used to play games. More importantly, AMD announced the transition earlier this year, the game host is one of the important areas. At present, AMD's APU products have won the three major game console manufacturers Microsoft, Sony, Nintendo support.

Although Pan Xiaoming is unwilling to disclose the number of AMD in the game machine market shipments, but he revealed that the analysis agencies predicted that the 3721.html ">2014 Global game Machine market sales are expected to reach nearly 60 million units." Although China is still a "no-go zone" for gaming consoles, he believes that AMD's dominance in the gaming market will also feed back to the PC platform.

"Game consoles have always been to high-definition video, sophisticated production of the development direction of the game, many PC games are game host transplant, he revealed that AMD intends to launch a game overall strategy, strengthen and game manufacturers optimization and cooperation, the advantages of the game host back to the PC.

Pan Xiaoming pointed out that AMD's past performance in general, especially the year before the product switch did not succeed, so lost some market share. But after all these quarters of efforts, we have come to a healthy track and have recovered our previous market share. Better answer in the first quarter of next year.

Future will look for more profitable business

Talking about why to give up the handset chip market, he said, each handset chip only more than 10 dollars, the profit low competition is big, AMD still does not consider enters this market temporarily. In the future AMD is 50% business from the traditional PC, the traditional PC is still to grow but will have 50% business from the emerging business.

On the X86 tablet, he is temporarily not optimistic, he said, the current market 95% of the tablet market is arm,5% market is windows, and 5% 60% is surface, so the market is very small. So now we still have a little wait-and-see attitude, look at the market can get up. Not AMD's flat plate is not or is less, but the current market needs to be nurtured.

He disclosed that AMD acquired a micro-server company Seamicro, suitable for large bandwidth, low-power, high-density demand. This part of the cloud computing storage requirements such as Baidu, Google (micro-blog) These companies have a new definition of the server, and AMD using 64 times times ARM server will meet the needs of these users, so this piece is also the force point of AMD.

He also disclosed that AMD May launch next year based on Google Chrome operating system products, but will not support the Android operating system, until 2015 AMD's 64-bit ARM processor interview, will have the Android product launch.