Apache on the promotion, operation and profit of local portal website

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Objective

With the rapid economic growth, we have entered the era of network information explosion, the application of computer network more and more by the masses of attention and favor. The number of netizens everywhere is also growing rapidly. Most Internet users go online to see the latest information, friends, entertainment, shopping. Because there is demand will have a market, so Sohu, Yahoo, NetEase, Tencent, Baidu, these leading bosses quickly occupied the entire domestic internet market, become the heart of Internet users in a large portal site. Because these big leaders have strong financial support, technical support, so, for the general want to start the grassroots webmaster and just started the network company, to want to surpass them is difficult. But we can take a piece from their bowls and make a local portal to meet the needs of local netizens to get closer to their own local portals. Because there is demand there will be a niche market, so, do the local portal is still the majority of the webmaster's money-making magic weapon. So, below, Apache will talk about the promotion, operation and profitability of the local portal site.

Operational Strategy

First, the team of operations

Do a local website, not a good team is not. Team Division should be clear. Must have the website edition, the art, the maintenance personnel, but also has the promotion personnel, the business cooperation personnel.

Second, determine the profit model, the establishment of team management and website operation plan

As the saying goes, no rules savages, first of all, to the team internal personnel to develop detailed rules, the website promotion personnel and business partners of the behavior and behavior to strict supervision, because he is not only on behalf of individuals, and he represents the entire team and the image of the site!

Analysis of other Web site's profit strategy, can be used for their own, for the local characteristics to be modified! Make the Operation plan, the website all affairs should be reasonable, according to the rules and regulations!

Third, the diversification of the operating

Future, at the same time, to provide information platform for local netizens, more to operate the whole city, improve the quality and image of the city as their responsibility, for local netizens to create a better, satisfactory and convenient network propaganda platform, to create information, friends, activities, leisure, entertainment, shopping as one platform.

Promotion Strategy

Preparation before promotion

First, the local market situation to make a survey and analysis

1. What are the needs of local netizens?

2. Competitor situation

3. And other areas of good operation of the Web site for reference

Ii. Information release of the website

First, post some information on the Web site first. If no one to release the information, the site operators can be reproduced from other places, the first to add information, so that visitors come, feel the information full. Otherwise, a look everywhere is blank, it is certain that the first feeling on the site will result in a lower degree of trust.

II. website Optimization

According to the needs of netizens and other areas of good operation of the site to optimize the site, through the layout of the site structure adjustment, making the site more suitable for visitors and search engines, not only can increase the user's customer experience, can also give search engines to friendly pages, improve the site in various types of search engine weights, Learn to view the statistics in the flow statistics and from the search engine to come over the key words, focusing on optimization often from the search engine over the keyword, more open up related keywords. Analysis of visitor purposes, can not cheat optimization, only the title, no substantive related content!

Start to promote

I. Manufacturing public opinion

First go to the local forum discussion area post, publish articles, so that local visitors know that there is such a site. can also add some local QQ group or instant messaging tools plus some local friends, publicity!

Ii. PR News

If it is the local initiative or what the entrepreneurial words such as college students return to business, the establishment of a certain regional portal. Can consider to the media to do the interview program, so that you can achieve free advertising!

Third, put the advertisement

Television, carriages, newspapers, local other sites advertising, major billboards and so on.

Iv. spread of virus-type

Publish the leaflets of the local station, carry out the streets and alleys (pay attention to urban management Oh, hehe) a merchant's hair, a person's hair. To the bus station, school, shopping malls and other public places. There is to establish a good communication channels, so that local visitors to help promote the movement of the action to share with friends to inform the existence of the site, not satisfied with the need to improve the part of the improvement, the improvement after the active contact to establish a trust relationship.

V. Alternative Marketing

Make a funny video with local language features, and intercept funny clips from the movie to dub. or make flash for dubbing. The video is added to the advertising language of the local station, the station mark and the domain name. In short, make out the funny videos of the local language, then hang on to cool 6 etc some video online and then promote it. Promotion way: 1. Promote to oneself friend 2. In the Forum or QQ group or some instant messaging tools for mass. Attention to mass objects to be targeted, must send objects to the local. In this way, spread, wildfire, soon your Regional portal will be a household name.

VI. participation in the activities of regional organizations

such as participation in employment fairs such activities, or youth networking dating, or some competitions, etc., as the network propaganda side.

Vii. joint customers who need to be promoted

For example, other people want to promote the education of the CD-ROM and so can be free to advertise it on the website, but the CD must be attached to the site and some of the information can improve the visibility of some materials.

Another example is to cooperate with the advertising company has the best advertising site so when his ad bit is not rented before the above is your website information, relative to your site to help advertise advertising companies.

such as hospitals (and many of the mutually beneficial parts are based on local conditions and the actual operational capabilities of individuals or teams)

Eight, regularly organized some online or offline activities

Offline: Irregular holding some small activities of the group outing, lead the website member to carry on the activity, increases the friendship degree to expand the reputation. You can also call on members of the community to participate in such activities as caring for the elderly or children, participate in activities to give the appropriate forum Medal of Honor Ah, and so on the issuance of the logo of the T-shirt (shirt) to the nursing home orphanage or go to the nursery to accompany children Of course don't forget gifts

Online: Do not regularly hold a number of T building, contributions, or award-winning assessment activities to stimulate the enthusiasm of members. Can add some prizes, such as the website of the advertising shirt, advertising caps or some other things can be the owners of their own money, can also pull some sponsorship

X. Internet Café Cooperation

This is a little early cooperation or to ask others to cooperate or pay for each computer's home page is your Web site. In this way, after a period of time, people will remember the site, the future will be consciously.

XI. Business cooperation

Contact local merchants, the local station unified printing discount card or discount card, let local businessmen join this area station, the regular holding of large hairpin, sell card activities, so that the local people, as long as in those merchants to join in consumption, by the discount card can be preferential, however, the merchant also to the regional station pay, card printed on the website logo or Web site, Reach the promotion, the profit double effect.

Profit strategy

I. Classified information COMPETITIVE profit

Learn Baidu and Google's profit model, the site also uses the search bid. Visitors search for a keyword, first out of a few is the auction merchant ads, the same keyword ads by the merchant set the keyword price ranking.

There is a direct search function can be used, visitors search a keyword, directly to the auction site or shop.

Two, according to each column lists different advertisement position

According to each column, lists the same ads as the column. For example, the real estate column, you can choose the appropriate advertising, real estate developers or some local open advertising information published advertising, at the same time the amount of advertising fees charged.

Can also create an independent publicity page for customers, in the home page or channel pages to add links or play window (not good effect, not recommended, will affect the mood of visitors) can also channel outsourcing, collect the appropriate fees, channel maintenance by the merchant maintenance.

Third: Printed Discount card

Joint local businesses, printing joint discount cards, can be sold to the website member discount card, can also be free to give. The website member may obtain the small gift or the discount by the card to the joint merchant place consumption. Websites like joint merchants charge a certain fee.

Four: On behalf of businesses to create a website

To promote the establishment of site services to the business, you can take the construction of a station concessions, such as the establishment of a free website such as advertising and so on, prompting merchants to build stations. Provide the perfect network marketing service, this can obtain the follow-up service and the business.

V. Opening up the propaganda platform of characteristic agricultural products and livestock breeding

Contact local well-known specialty enterprises, characteristics of agricultural products, characteristics of animal husbandry enterprises or individuals, on the site for its publicity topics, such as the general public and foreign visitors publicity. can also produce a comprehensive theme, such as a village of a product (a town of a product topic), the special topic introduced in each village (each township) characteristics of agricultural products or characteristics of livestock breeding! A fee is charged to a merchant who needs to be advertised in a special topic.

Summary：

Promotion stage: Rational use of media resources and their own advantages, to improve the online communication activities under the line, so as to promote!

Successful promotion after the profit stage: the proper application of the site itself in the local influence and Word-of-mouth, contact the merchant to buy advertising or website services, so that the site profitable!

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