App ferocious operator take what sharp weapon to look at Yun Yu

Absrtact: Because of the business model: in the Internet, APIs are usually provided free (or partially charged), developers need not worry about upfront costs; it's easy to use: Plug and Play, developers can test their usability multiple times; it's adaptable: many Internet companies adapt APIs based on the use of developers.

Do you remember the days before the advent of smartphones? At that time use mobile phone is nothing more than phone, send text messages, listen to music and radio, and now look at the small things in front of you, it can not wait to help you iced cola! Yes, smartphones really change our lives, watching movies, shopping, reading novels, cutting fruit, plants vs Zombies ... Just bought it back, is it so powerful? Of course not, you have to go to App Store to download, app ferocious springtime.

App Hot Momentum unabated

With the development of mobile Internet and the popularity of smartphones, the model of "Iphone+app Store" is deeply affecting the data service based on mobile network. A variety of application clients are replacing the dream-net mobile Internet portal. In Apple's App Store model, the benefits are entirely in the hands of handset makers and developers, regardless of the operator. The operator happens to be overhead in that small square.

Popular in the current application of WhatsApp, TalkBox, micro-letter, rice chat so that users no longer spend extra money to call to send text messages, to change the flow of channels, not only save costs, and looks very fashionable. Smartphone download installation of its client, move a few index fingers can send text messages to friends, pictures and such as intercom voice dialogue, but also more people chat. Friends can get information in real time, read, listen, reply.

Clearly, the operator has been firmly in control of voice and SMS business, is being WhatsApp, TalkBox, micro-letter, rice chat erosion. According to statistics, as of May 2011, the number of users of Talkbox has more than million, of which active users in the number of more than 30%, and this time away from the product in the Apple App Store online only four months, of which the Android version of the online four-day users reached a hundred thousand of.

At the same time, a number of new classes are emerging: the operating system, the development platform involved in application development, content providers, grassroots developers, large software companies, internet companies, terminals, equipment vendors to join the developer army. According to data from the mobile Internet research Agency, the number of Android developers in the world reached 689,000 in 2010, up 241% per cent year-on-year. The number of Android developers is expected to soar to 2.208 million by 2012, when the global iphone App Store developer will reach 847,000 and the ipad's App Store developer will reach 109,000.

Operators should not charge app developers

Telecoms operators have seen this trend for a long time, and it's not that there is no telecoms solution for developers, but it's always out of the question, and it has a lot to do with the operator's inertia and business model.

Open a program Web site where you can find thousands of APIs that allow developers to invoke Third-party resources to boost software and mobile apps-from Google Maps to ebay shopping to Tesco's shopping lists, New York-era article output and pizza ordering. For developers, this can be an endless source of content for their software development. How do you attract developers to use their APIs like ebay, Tesco and The New York Times? How does the Internet world attract developers?

It's because of the business model: in the Internet, APIs are usually provided free (or partially charged), developers don't have to worry about upfront costs; it's easy to use: Plug and Play, developers can test their usability multiple times; it's adaptable: many Internet companies adapt APIs based on the use of developers.

But telecoms operators do not have a good reputation among developers. What are they doing? They charge developers a variety of fees! This is not the idea of working with developers, this is the way to go Rotten street wholesalers. And at present Twilio, Teleku, Jaduka, Vivox such small voice application platform price Justice Fair technology leadership, operators also want to how to compete?

Telecoms operators want to fight the App store with developers, not to make money from developers, they're not the products that carriers sell, but the important transit points between operators and users. Developer apps bring traffic and users to the carrier, operators can charge directly to the users who enjoy the application, allowing developers to focus on telecom power calls and the next batch of app innovations without competing with them, so that's a virtuous cycle, of course, and it's not a matter of time to cultivate a sense of pay for domestic users. But now we have to make progress in this direction.

That means telecoms operators are at the point of changing the business model. Abandon the outdated "developer pay" model and turn to "user pays". The flow of developers through API calls can benefit both users and operators.

(Responsible editor: admin)