APP, cloud computing, mobile search combustion industry

Still struggling for where to eat? Are you still bothering about waiting in line for a meal? When catering encounters the Internet, these problems will be solved. In the mobile internet era, the catering service is full of patterns, for example, people who are tense can go to the restaurant on the way to the Internet to order, do not know what to eat people can surf the web to see the recent recommendations of the guests, as well as the cloud payment, new technology under the various booking methods to bring diners different novelty experience. This service model also brings benefits to the development of the catering industry, the restaurant can reasonably reserve inventory, save the human cost of the meal, but also through personalized service to pinpoint consumer groups, highlight the brand, attract repeat customers.

Restaurant app lets customers eat easily

Restaurant app clients are everywhere, gradually changing the way diners traditionally eat. Can't take it anymore. Sufe's 9 students designed and developed a "queuing worry-free" mobile app, through real-time update of the catering business "queue number", so that customers directly through the mobile phone app booking table, to achieve "remote access." There is no need to rush to the restaurant door to queue for the fun, so that consumers eat easily.

The International research Report on Analysys shows that the number of mobile client market accounts for gourmet applications is up to 50.8 million. Today many users are accustomed to using mobile phones to collect information about restaurants before eating. Apple also specializes in the "Gourmet Drink" zone in the App Store, and consumers are increasingly attracted to clients such as gourmet beauty apps that specialize in gourmet sharing and gourmet recommendations. App marketing is getting more and more attention from catering enterprises, and is becoming the entrance of catering enterprises to attract consumers.

Gourmet Beauty Carving is a geographically based picture-sharing social platform that provides consumers with a more intuitive feel through the display of gourmet pictures. Food Beauty engraved Restaurant app client is another kind of catering information application after buying net. App client is easier and faster, and users can learn about it anytime, anywhere in order to make a choice. And for businesses, app client is a powerful means of independent marketing, can make the merchant more direct understanding of user needs and user's active degree, thus can better adjust the product. "Culinary beauty is about the user's feelings and the connections between people." The food of the United States has just begun to operate, there is no relevant cooperation with the restaurant, but there will certainly be. "Odawara, founder of gourmet Beauty carving.

The mobile Internet makes it easier for consumers to share food, and the advent of micro-blogging and micro-credit tools makes consumers more willing to share their dining experiences. Gourmet-sharing, which attracts more people to interact by showing fine pictures of food, is the group of diners who love to share food, forming a huge social network that provides support for app developers. When the food and beauty of the app in the diners popular, it will make the catering industry marketing model changes. When it comes to the profit model of food, Odawara said: "At present, our main purpose is to attract users, do a good job, when there is sufficient number of users, as well as quality content, the most suitable business model is naturally present, we do not worry about the profit model." ”

In addition to the social platforms such as gourmet carving, there is an app that has its own physical store, like some Taobao stores. such as Hunan food, Yue-Tian Xiang and other restaurants to develop their own proprietary app, consumers can use the app before and after eating to find and evaluate their favorite food.

Shei Zhenxing, a mobile internet analyst at Beijing Mobile, said: "The potential demand for users and the convenience of mobile internet have led to a combination of catering and mobile internet." Restaurant to promote their own products, the development of their own app client is an inevitable trend. "The catering industry and the internet have a lot of ways, APP, buy only two of these forms, there will be many later." Odawara said: "At present the catering industry and the internet has a lot of cooperation, such as group buying, discount activities, try to eat and so on, I think there will be more cooperative mode, to bring users a better experience." As an Internet enterprise, we are also more willing to work with more catering enterprises to explore, to bring more benefits to users of cooperation. ”

Cloud computing for food and beverage ERP Luster

While the app helps catering reform, cloud computing also drives the traditional catering ERP depth application. The core idea of cloud computing is to manage and dispatch a large number of computing resources with network connection, and form a computing resource pool to serve the users on demand. From this perspective, ERP system and cloud computing all embody the idea of resource integration. "Cloud computing, cloud services has become an unstoppable trend in the information age," said Chen Dengkun, senior vice president of Kingdee Group. Catering information to be synchronized with the world, based on cloud computing, mobile Internet, social networks, large data and other new technologies to innovate social ERP, catering enterprises to provide Internet cloud management services. ”

Some people compare the relationship between cloud computing and traditional informatization to the management mode of restaurant chain and catering shop. Traditional catering information Implementation and Restaurant management model has a similar characteristics. The first is the requirement of software implementation is very high, the operation is relatively complex, followed by the data can not be shared, the general existence of operational data is not fully used, can not play the advantages of digital information management decision-making. However, the restaurant chain management model with the traditional restaurant management model is not the same operation thinking, restaurant chain management mode of catering enterprises will spend great effort to build a core management team, the core team to assume the role of business decision-making, catering chain for the development of strategic direction, and responsible for the elaboration of detailed executable program.

Catering industry information experts to the cloud in the "cloud" compared to the restaurant chain management model of the headquarters of the core team, cloud computing clients like the restaurant chain management mode of the branch. Like the restaurant chain management model, the data is unified control, cloud computing at the other end of the cloud provides the most reliable and safest data storage center, second, the client demand is low, cloud computing on the user side of the device requirements like the restaurant chain management team for the chain store management of the same requirements, the most convenient to operate; , cloud computing data and application sharing, just like restaurant chain branches can be shared through the group Headquarters management experience, operating programs, customer files and other resources. As the core team grows, its functionality and service support will be broader and more accurate, as will cloud computing, providing clients with more accurate information to support their growth.

Cloud computing becomes the next important technology that affects the development of the catering industry. The spiritual essence of the Internet is freedom, equality and sharing. Industry insiders believe that, as one of the most embodiment of the internet spirit of the computing model, cloud computing is to promote the in-depth application of food and beverage ERP booster.

Restaurant search is a new trend

ERP management system, app client and other information means to the development of the catering industry injected a new vitality, but at present only some of the larger catering enterprises began to use, from the popularization of a certain distance. Food and beverage ERP Management Model founder, catering information construction expert Zhu Mingkun that: "At present, catering enterprises in the application of information technology is not in-depth, most of the only stay in the basic level, such as orders, a single system such as the bottom of the application more, and management levels, operational levels of application is not enough scale ”

With the improvement of the management level of catering industry and the strengthening of the competition consciousness of the operators, seeking new technical means to enhance the management efficiency will become the inevitable choice for more managers. Catering Industry Information service providers in the future competition will also adopt the "technology as the basis, terminal as the core" services model. Catering industry as a public service industry, the demand for popular is very urgent, at the same time, the catering industry is also affected by the most profound mobile internet industries, hundreds of millions of of smartphone users will become a food and beverage enterprises to be the target of fierce competition.

Compared with the traditional passive mode of receiving information and access to information via the PC, people are more willing to find the nearest restaurant and the preferential information by carrying the mobile terminal equipment, and to make the reservation and payment at any time, and to view, share and evaluate the selected merchants. It is pointed out that the mobile internet era, catering industry information service Provider competition pattern must be the warlords and up. In the public comments and eating God shake competition between the same time, Baidu Life, QQ food, NetEase Rice also began to layout, food and beverage search has become a major trend of information. Chinese eating network analysis that: "Now mobile search is still in the early stages of development, user aggregation effect has not yet formed, who can master more users, the future development of the inevitable has great benefits." In the mobile internet to the giant development pattern, the subdivision domain, the subdivision user group more satisfies the user the fine demand application, constituted the mobile Internet blossom flourishing situation. ”