App Industry Marketing Combat

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App industry is a new industry in recent years, from the popularity of smart phones and mobile phone 3G network, the operation of the app provides a great convenience. App, the abbreviation for the English creator, because of the popularity of smartphones such as the iphone, today's app refers to the Third-party applications of smartphones, and this third-party mobile app has brought great value to business.

App Industry Features

App industry, the development of app third party smartphone software provider, combined with user needs and the characteristics of various industry users targeted customized research and development of an experienced, practical, pragmatic app, these programs must be through a specific smartphone, community and other platforms can support the operation of the application, Finally, the development of customized mobile phone app program published to the app platform for users to use, the other one is in these similar app applications embedded ads, the ads will be more accurate implantation, user experience, and thus does not affect the use of app program to achieve the role of advertising dissemination.

Planning Network Small Compilation Summary: The app industry, one is the user needs to customize the corresponding app application;

App Marketing Advantages

Cost relative to television, newspapers, and even the network is a lot lower, as long as the customer needs to develop a suitable for this brand application, in the latter part of the promotion of the program will certainly produce a point of promotion costs, but this marketing model is the marketing effect is the TV, newspapers and network can not be replaced.

Second, the Enterprise product advertisement accurate implantation; As long as the audience open any app application can see some business ads, for example: we use the mobile phone ink weather, in the regional "Today's weather index" very cleverly put the brand ads into the enterprise, namely: "Weather index in addition to the clothing index, ultraviolet index ..." ..., but there is a beverage index, and hint to point nutrition "this precision of the advertising implant will not make users feel disgusted, thereby increasing the user's interaction with the physical examination.

Iii. interaction is strong, interactive is the enterprise through the app platform and the majority of the audience to carry out effective communication, and this form of communication is "inductive" that is, what time a certain product in what kind of preferential activities, as long as the majority of the audience can get a certain reward and so on the form of communication. such as: Master Kang "handed down the new drink" process, the choice will be the most popular mobile phone location of the current "Check-in" and app interactive games combined, into summer marketing activities. Consumers accept the "sign in play game to create a new popular" task, through the mobile phone in the event site and outdoor advertising places to sign in, you can get the appropriate medals and win lottery opportunities. In addition, a "handed down new drink" tailored "handed down treasure hunt" small game, but also let consumers in the game naturally understand the plum production process and thirst effect. From the real case can be seen this advantage and effect, other traditional media is not replaced.

App Marketing Strategy

First, the Enterprise brand customized app marketing program platform

We can develop relevant app programs for beauty salons, which can be experiential, interactive, managed, and so on. Because the young women of today's life and some other material esteem, in the life of various aspects of the requirements are relatively high, because this requirement is the consumer needs, but also we should be for the needs of consumers must do. As a "Beautiful said" app, really meet the needs of the vast number of young female consumers, today's young women have not been to the "beautiful said." Some successful cases have evolved through repeated scrutiny, when the development of an app program can not be blind to make decisions, we must do a good job in the early market research and analysis, through the actual data and other data synthesis to carry out a program of app development, to avoid some of the risk of not meeting.

Second, app application access to two-dimensional code marketing

This strategy, also can be called "Offline marketing" is the enterprise app and two-dimensional code combination of a promotion, user scan can be linked to the Enterprise app industry and enterprise activities such as the activity of other interactive, can also be user scan directly after the installation of Enterprise app application, Let each user put the enterprise into their own pockets. As long as the user installed the Enterprise app application, the enterprise can always release information to users, the latest information the first time to reach users, enhance the user experience degree.

App marketing is not used in all industries, developers and enterprises can not be blind to the actual application!

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