App platform, follow industry law "Daydream"

This is not what I said, all the people in the mobile internet "have a dream" but "have not dreamed" of those who may think so. As the title, this article is to refute yesterday in the scientific and technological media to see the "micro-faith, less platform daydreaming" a article. One of the benefits of technology media is that you can see all kinds of "dreams" here, some are reliable, some are imaginary, and some are two, but at least it's the result of a lot of people chasing things and taking the time to delve into it--an atmosphere of importance, especially when the reality is a little bit bad and you need to rethink your approach. China's mobile internet industry is now at this point in time, after two years of calm, most people are not happy. Like the social formation, the ideal mobile internet pattern should be "olive-style". It is clear that the current domestic business is far from this--in the long run it is not good for anyone, including the top ones who are called the day into the fight gold. So industry law This "invisible hand" will reach out and poke the heads of every decision maker into the unintended consequences of individual behavior (bosses want to earn more and entrepreneurs want to be more efficient), a sort of order that produces good fruit emerges. Whether you recognize it or not, that's the rule. On the mobile internet, the latest common trend in the balance of power is the open platform based on app. It needs to be emphasized that this is the first time the entire industry encountered bottlenecks in the rapid development (Matthew Enhancement, general app arrival rate, utilization rate, etc.), a result of natural selection in the exploration of solutions, rather than a force unilaterally forced to pour. The trend is so, refined to the product, technical aspects of the solution, in the long run will not be a problem. "Micro-believers, less platform daydreaming" in the article on the app platform for the problem, are commonplace, these in the early mobile internet, or even back to the PC era is always a problem, it seems to say that the people are reasonable, the people who do two. But for the specific things can be done, or should be a more reliable argument, rather than blindly on the shore to sing decline. In response to the author's query, this responds (in bold part). 1. The difficulty of making a platform on the mobile Internet is the core cause of fragmentation, for users, the same online, the use of PCs and mobile phone status is completely different, the same software, in the depth of use and dependence, the mobile phone is much lighter than the PC. A big feature of mobile Internet is that PC no longer becomes the most core device to access the Internet. The author mentioned earlier that "the depth and reliance of mobile phones is lighter than that of PCs" is a few years ago. Eric Consulting recently had a group of data, the daily use of PCs is 2.77 times per person, the daily effective use of 11.13 minutes, compared to the mobile phone and the corresponding two sets of tablets are 21.37 times, 41.6 minutes and 10.33 times and 48.13 minutes respectively. Use depth and dependence on the extent of the gap, at a glance. Implementation to the specific software, the author said that micro-letter to the importance of mobile phones, far less than QQ on the PCImportance, because the function of micro-letter can be address book, SMS replaced-the logic of the bandits is that everyone is not now on the contrary? "The browser's appeal to the user because of the small screen," The argument is also very old, the screen is the characteristics of mobile internet rather than a disadvantage, each media carrier has its own characteristics, suitable for the application of the scene and the dissemination of content are determined by these characteristics. Therefore, as long as the browser targeted design and optimization to implement, the advantages of portability and more prominent content itself interaction, less interference to users, experience increased, using viscosity talk about how to weaken? In the report above, in May 2013, the daily coverage of the micro-and UC browsers was ranked 1th and 3rd in hundreds of thousands of apps, and the traffic concentration was very high, and the prerequisites for the platform were complete. 2. Tools application blindly platform is very dangerous, you first or to meet the user's core requirements, can be communication, can be entertainment, in meeting the demands of the core users, the corresponding function to achieve the ultimate, do not become more and more bloated. The core point of this view is the game between user needs, experience, and habits. Products, especially the mobile phone app bloated is not a good thing, deviated from the user's use habits, affecting the experience and satisfaction, but does not mean that the platform must be bloated process. Apple's pioneering "app ecology" does create a sense of user awareness that each app is a feature that is lined up on the desktop, simple and straightforward. The problem is that for users, this "sense of not being bloated" comes only from the individual product itself-once the "simple and clear" app is full of desktops, and given the download of each app's process path (search, click, password, wait) and the upgrade prompts that bounce out of the way, you know what it means to feel oppressive. When implementing a user's needs, when a link experience problems, if there is a better solution, then user habits can be changed, even if it is a very strong habit. The platform of app is the result of such a natural selection. The central paradox of the solution is the high cost of user arrivals and upgrades-for most services (video and banking, for example) games such as the use of heavy experience does not count, users do not need to spend a relatively large amount of energy to maintain an app, can be implemented in a more lightweight form, such as micro-credit public accounts, And UC recently launched the UC open platform browser plug-in combination boxing. For users, several high-frequency app a bunch of lightweight services (Plug-ins or web) of the use and maintenance of pressure, far less than the full screen of the app, the habit can be nurtured through education, but the momentum is sure to go in the good direction. Of course, even in the form of open customization, app in the platform process, also need to pay attention to the interaction design and function added rationality. Platform to the left, bloated to the right, the fundamental factor determining the trend is whether the platform process is respected from the product master gene, providing the targetUser groups need peripheral services to address the needs of the surrounding core needs. Otherwise, it is meaningless to stack the function. For example, ink weather to add "dress advice" function is very reasonable, but if you join the game channel, it is "bloated." This is why the more intimate micro-letters of the main function are so cautious in the platform process. From the developer's point of view, they are most concerned about whether to get more users. With the App Store model almost completely reduced to the "brush top" background, the platform app, or whether the Super app can be another valuable distribution channel, is a key factor in their occupation-at least from some of the current entrepreneur feedback, at high frequencies, Large user Super app It's worth trying to promote this form: Attractions Tickets discount This application, see the name is not regarded as the use of particularly frequent application types, after the letter and the UC platform, the entire network of more than 8% orders from the micro-letter, and the UC plug-in activation volume also exceeded its own development of the app. It says so much, actually want to emphasize a core point of view is still one: from the user or developer point of view, the app platform is a natural choice of industrial law results, although there are many problems to solve, but in the long-term trend, is in line with the characteristics of China Mobile internet industry. The last quote Feng: One thing, the best position is to stand on the threshold, a foot inside, a foot on the outside. Daydreaming, you have to look at it from a different angle.