Apple's stock hit a one-year high

Text / Lu line

Apple has always been to "high rich handsome" logo began walking civilians route, so that investors share Apple's share price dividend will be honored today.

Recently, Apple released news that the company will implement a 1: 7 share swap plan today (Monday), by which time its share price will be 92.22 U.S. dollars, the first time in less than 100 U.S. dollars in five years. Apple shares hit a 52-week high of $ 650.49 last Friday.

The timing of the demolition of shares, Orient Securities analyst on the "First Financial Daily" told reporters: "Apple company split the timing of the election is more ideal.Recently positive factors will once again push up its share price, including good two Quarterly earnings, and Apple's global development conference last week, announced the latest features of the new iOS 8 and OS X operating systems, positive market comments, to further stimulate its share price rise. "

"First Financial Daily" reporter statistics show that since the release of the second quarter results, Apple shares rose from 521.84 US dollars up 123.73 US dollars to 645.57 US dollars, up as high as 22.09%, of which last Friday set a new one-year high of 651.26 Dollars.

On the evening of April 23, the second-quarter fiscal year report of 2014 released by Apple Computer showed that in the first three months of this year, revenue was 45.646 billion U.S. dollars, up 4.7% over the same period of last year and net profit was 10.223 billion U.S. dollars, The 9.557 billion U.S. dollars over the same period increased by 7.1%. At the same time, it expects fiscal 2014 third-quarter revenue of 36 billion to 38 billion US dollars, the market is expected to 37.87 billion US dollars, earnings per share of 8.45 US dollars.

Earlier analysts surveyed by Thomson Reuters given the average expected, Apple's second-quarter earnings per share of 10.18 US dollars, revenue 43.53 billion US dollars. This expectation means that Apple may have its first quarterly revenue year-on-year decline in 11 years, but this does not happen.

Since then, Apple's global development conference convened to Apple's share price to the next level. Early in the morning of June 3, Apple convened the Worldwide Developers Conference (WWDC) and released the latest generation of iOS 8 mobile device operating system and Mac OS X Yosemite, while the more concise iOS 8, the fully flattened OS X Yosemite and the new The programming language Swift gives investors a new experience.

Affected by the news, Goldman Sachs analyst Bill Shope (Bill Shope) once again raised Apple's target price, raised from 635 US dollars to 720 US dollars.

"China's First Financial Daily" reporter noted that Apple's stock split plan as early as April this year, has announced that at the same time it said the size of the share buyback announced last year from 60 billion US dollars to 90 billion US dollars, and will The quarterly dividend was raised to $ 3.29 per share and it is estimated that the total amount of cash returned to shareholders by the end of 2015 will exceed $ 130 billion.

Before and after the split, the number of shareholders in the hands of Apple shareholders will increase 6 times, but the stock value remains unchanged. For the purpose of stock split, Apple Cook said Cook had previously said that after the spin-off, the stock price will be lower, which will reduce the threshold for investors to buy Apple stock.

It is noteworthy that Apple's rival in the technology industry, Google also split in April this year, its split into two shares per share from more than a thousand dollars was cut. As of last Friday's close, Google stock prices closed at 556.33 US dollars, in the United States stocks still belong to the higher ranks of each share price.

This phenomenon, the industry said the stock price of 500 to 700 US dollars in the stock, the possibility of demolition is relatively large. Although the split share does not have an impact on the investors' equity, investors in the United States often favor the companies that take the initiative to split their shares.

Apple's stock hit a record high of $ 700 in September 2012 and has been stalled since then, mainly due to a lack of innovation and unrest in the management of Cook, led by Cook, while rival Samsung Electronics Market share in many areas is growing rapidly.

Market research firm SA released data show that in the smart phone market, Apple's mobile phone market share in 2011 from 19.0% worldwide, all the way down to 15.5% in 2013. On the contrary, Samsung Mobile has surged to 30.4% in 2012 after surpassing Apple to become the first in the world with 19.9% ​​market share in 2011 for the first time. In 2013, Samsung Mobile Phone continued to grow and consolidate its position as the leader, reaching 32.3%.