Application scenario, new trend of internet finance

2013, there was a lively discussion, is about the nature of internet finance, party a believes that essentially the Internet, party B thinks that the nature of the financial, said it is strange, for a new thing, the beginning of the rush to recognize the patriarch, why can not give it a certain legal space to free development? Does this involve a regulatory classification or a legal gap?

Every new thing is faced with such a dilemma, either at a pace that goes beyond the level of average social reform, or in a situation where society can tolerate it. The current Internet finance, in China, is to take advantage of this round of financial reform and the new leadership of some kind of enlightened, only to get a better start.

From the development stage, 2013, most Internet financial platform has experienced a noisy period of agitation, from scratch, or from heated to stable, or from business to wind control, the wind of internet finance swept the traditional financial sector, and received great attention. At this stage, the characteristics of Internet finance more in the "financial" phase, that is, to find the traditional financial and Internet channels to the interface. Because most of the current Internet financial products are still sourced from traditional finance or their clients that cannot be serviced.

In the 2014, with the stability of the Internet financial channel docking, as well as the traditional finance to the Internet in a greater sense of openness, the development trend of Internet finance? Personally, this is the second phase of the approach, which is characterized by "Internet". Perhaps some would argue that internet finance is not a feature of the Internet at the outset, or how it can be enjoyed by consumers. Right, the first stage, the Internet finance is to improve the financial attributes of the premise of the basic, to meet the network user groups of the use of the habit of improvement, but this is only preliminary. A more sophisticated, more situational Internet financial experience is expected to be passed on in 2014.

The foundation of application scenario: financial soundness

Internet finance, in fact, personally think it should be such logic, first finance, and then the Internet. Why, the vast majority of China's Internet platform is not a financial licence, there is no relevant business qualification, the current peer-to-peer is a special case, is in the absence of financial licences to carry out a class of bank credit business, but this can not erase its financial attributes.

That is, in the absence of access to financial product production qualifications, the majority of internet finance plays a role in the channel, through the Internet talent and technical advantages of docking, the solution is the traditional financial products marketing and experience improvement problems.

Therefore, the Internet finance must first solve its own financial attributes, including the communication with the regulatory layer to obtain some recognition, including in the construction of their own systemic risk prevention and control, maintain the normal operation of the platform, but also the maintenance and construction of the customer credit system. The financial attribute is the foundation, the Internet attribute is an extension. Therefore, the application of the scene needs to be based on the soundness of financial attributes, otherwise, once the risk, even if the channel is good, it is difficult to obtain the trust of investors, the United States version of the balance treasure is the best example.

What is an application scenario?

For the internet finance, the scene is the complex, related, need to do risk assessment products and services with the Internet to express the simple idea, at the same time good product benefits and risk tips. The application of the scene is to the Internet finance fast, convenient, popular investment way to spread to the vast number of investors and consumers, and into daily life. Attention, is the integration of daily life, the threshold of the financial reduction, the surrounding financial around the mysterious curtain all ripped open, so that financial contact with the daily life of the people.

Of course, the financial here refers to the large concept of finance, including deposit, credit, sinks, including third-party payments, including related financial product extension services. At the beginning of 2014, the application of Internet finance has already begun to practice. Micro-letter to pay the horse red envelope activities, has been in the short period of the Spring Festival during the best demonstration, hundreds of millions of users, nearly 0 of the cost of the promotion of micro-letter payment for the application of the scene to do a good product practice. It can be said that the micro-letter payment in the number of customers and the use of stickiness can not be compared with Alipay purse, but in the speed of customer development and spread more than Alipay, one is the breadth of the dominant, one is the depth of the dominant.

Application scenario is the trend of the next stage of internet finance development, what can be seen is that most internet finance, such as electronic business loans, online banking, payment, peer-to-peer, public financing, financial services platform, Internet currency, are still in the framework of the traditional Internet to do the internet and financial grafting, and the next stage, It is necessary to put this kind of grafting into the scene, into daily life. Alipay Wallet and micro-letter payments online under the fight for the market, as well as the admission of Ping an payment, are to the electronic wallet into daily life, is the performance of account virtualization.

Therefore, the current Internet finance has not reached the point of household name, and has not fully covered the traditional financial services can not customers, the next step is to use the application of the scene to achieve a higher level, grafted on the Internet product promotion.

Whose life was the scene?

Since Internet finance has become the channel of docking traditional financial products, at least in the channel, the application of the scene is to the traditional finance has caused a certain degree of diversion. The most affected is the bank, in the fast payment, bank cards, financial management, microfinance and other banking retail business, Internet Finance application scenario will be a cup of soup, or even the overall subversion. Finally, banks are likely to lose the front end of their business, interrupt, and only take the initiative in a terminal tied to a virtual account (because of a financial licence). The chain of financial services, no longer by the traditional financial monopoly, but by the financial, Internet sharing, strengths.

At present, the best scenario is the balance of treasure, 50 million customers, more than 250 billion of the scale, and the Spring Festival during the rumored daily transfer volume reached tens of billions of dollars, the victory of all funds, has far more than the largest fund companies in China (whether customers or size). Therefore, financial services in meeting the requirements of wind control, but also pay attention to the financial efficiency and service upgrading, as far as possible to reduce the cost of communication channels, as long as this cost is not harmful to the system risk control.

Traditional finance naturally will not sit idly by, whether it was before the introduction of the people's livelihood is now dying of the electricity business, or the people's livelihood direct banking, the Bank of Credit Bank, Peer-to-peer, and banking online under the push of the Community bank, in broad sense, nothing but to meet the needs of user experience, closer to the customer distance. The safe one wallet is the offline scene of another practice, regardless of the effect, its positive significance should be encouraged.

2014, the Internet finance will be further enriched in the application of the scene, improve their own user experience, and on this basis to carry out the tug of the customer, the reason is very simple, the user is accustomed to what the Internet financial applications, familiar with what investment banking platform, in order to get more long-term user stickiness, this and internet companies rob traffic is a truth.