At present the domestic website information edits the process to become the chicken element link

Absrtact: A day of work than cattle more arable land, poor wages, unconsciously, corporate web site network editing has become the Internet industry the most insignificant, the least development of career prospects. Many enterprise Web site editors also keep asking themselves: the network

"A day of work than cattle more arable land, poor wages," unconsciously, corporate web site network editing has become the Internet industry the most insignificant, the least development of career prospects. Many corporate web site editors also keep asking themselves: "Network editors have a future?"

A friend jokingly, the network editor to do more work a day than the cattle arable land more

"The work of a day is more than the cattle, and the poor wages," the statement is too general, the author of the internet to search part-time online freelance network editor recruitment, found that a recruitment enterprise compensation standards for "the first 500 to 0.5 yuan/piece of calculation, 500 more than 1 Yuan/chapter calculation", according to this pay standard calculation, want to monthly income of 1000 yuan , the monthly must be completed in accordance with the requirements of 1250 articles published, an average of 42 articles/day, according to 1250 of the amount of calculation, pay only 0.8 yuan/article.

Of course, the above examples are only part-time network editors, data sampling is not rigorous comprehensive, full-time network editing treatment than this standard much higher. But sack, from which we can see today network editing industry overall face awkward situation--along with the network marketing industry development, the network edition demand presents the yearly growth trend, but the overall treatment but lets the person not be able to compliment.

Why is that so? Inside pedestrians understand, as "the core value of the site" content has long been a chicken, "network marketing, the content of the King" has already become "more information, included more, including more keywords." Now the Internet content is all "copy collection false original", but the search engine and potential users of the necessary means just.

For the site operators, it is important that the site traffic, no traffic, the Web site operation to generate income can not talk about, your manuscript of the user value is high, the user experience is "blind lighting candle", meaningless.

At present the domestic website information edits the process to become the chicken element link

In short, in the current domestic website operation, the information editing process has become the least technical content, the most insignificant, can save the province must be a part of the chicken. In the eyes of the website operator, the network editor just does not have the thought, "for say but say" the "SEO Rank tool" and "The Code word tool" Just--"the copy gathers false original" as long as is individual will.

In the face of such a career situation, perhaps the network editor practitioners can complain: "To cross the Yellow River ice Sechun, will climb too snow Mountain", can continue to cross-examine: "Many crossroads, this is Ann in"?

But after complaining, we can find that, although the domestic network marketing industry does not value the network editing posts, but any site, including brand portal sites are lack of quality original content-not to mention the narrow scope of the enterprise site.

For example, the same as the network editor, the same face of corporate sites involved in the narrow area, there is no content to write the dilemma. But some web editors can always find writable topics, and the quality of manuscripts is significantly higher than others--naturally, these network editors pay significantly more than the average network editor.

Even from the current hot SEO, the vast majority of sites have emphasized the title tag carefully set, the site content keyword appropriate repetition, to achieve the purpose of SEO-From here you can see the role of the network editor. Just imagine, if an enterprise website network editor can enrich the content to win the favor of potential users, but also through the skilful use of SEO norms, so that the site SEO work becomes easier, such a network editor will have no future?

In fact, if from the Confucius Editor "spring and Autumn", "The Book of songs", "Editors", whose main duties are "topic selection, soliciting contributions, reading and finishing", have existed for more than thousands of years, and they are shouldering the mission of recommending "more valuable content" to the readers (potential users), and through their labor, they really achieve "writing to the far The possibility of talking "--that's the main reason people have been so respectful of editors ' careers in the ages.

Even pay attention to user generated content, user recommended content, the "editors" ' mission of recommending ' more valuable content ' has never changed, even in today's era of excessive marketing and less user focus, which "recommends" the mission of more valuable content (product services). Further highlighted-because user needs are guided. Most users recommend, user content even if there is value, but also need to refine the recommendation.

Confucius said: "No one knows, suffering its not also", perhaps the current enterprise Web site network Editing the overall development of the future is pessimistic, but we only recognize the reality, and through continuous learning to improve, down-to-earth to do the job of network editors, become the industry experts, can really strive for their future development lay the foundation.

And to really change the "No people do not know, suffering from its" status quo, the first thing must be done "No people do not know, people who do not know"-especially as today's web editor, you only "confidant" based on "know people"-fully understand the needs of users, you will be able to truly find their promotional product services (brand) Unique selling point, choose more appropriate.

To do this, must be like the older generation of editors, constantly improve their professional quality, in-depth to the user, research user needs--now popular various user behavior analysis tools are useful, but still must go deep into the forefront of production, in-depth to the user, access to products and users of the hand, So stick to it, you will gradually prove their value, away from the "one day to do more work than the cattle arable land, pay less poor" embarrassing situation.

You know, any good editor is so successful, Chen Xin, president of the Shanghai Century Publishing group, was also a young editor of Two-Bit, an unnamed publishing house, when he and several other colleagues planned to edit the "Young Scholars series", constantly communicating with the authors to discuss and even debate, so constantly repeated, before the final success.

Yes, the Enterprise Web site editor every day there are dozens of "copy collection Pseudo original" quota, but as long as the real heart, less chat point QQ, less stroll Taobao, squeeze a little time in the professional no problem. Over time, as long as the results, everyone will understand.

Even such a successful experience may be far more than you can imagine, many changes in the creativity of a business, all stems from a humble small discovery-history also proved that more successful strategy is through the "bottom-up" tactical practice established, rather than "top-down" determined. The most famous example is that when Mao's disobedience disobeyed, hard will harvest remnants pull up Jinggangshan "when bandits" "Escape Doctrine", his initiative let the Chinese revolution into the victory of the fast lane.

In a word, we can complain about the awkward situation of "network editors" today, but we must not indulge in complaining and endless. But to face the reality bravely, according to their ideal network editor to do, although difficult, but must adhere to the end-to know, "If you do not care about yourself, then no one will care about you".

Unfortunately, today more complaints "many crossroads, this Ann in" the network editor himself do not believe this-specific performance in: Muddle along, not only did not sink, in-depth understanding of the industry involved, understand their own to promote product services, in-depth understanding of user needs; Even they even the minimum network editing norms are not mastered, a variety of intolerable obvious errors and omissions on the network abound, make people ironic.

For example, a company in Yunnan, the home page is above the publicity pictures, and even "Kunming Xishan District Health Bureau" mistakenly written as "Kunming Shanxi Province Health Bureau", and a hang is two months!