Auto Consumer market: from distributor channel to full flow time

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1, this year will be the line of large business Super department store internet by the U-Box supermarket coo Zhao Jinpeng

This year will be offline entity large chain of supermarkets or department stores internet of the first one, on the offline entity large supermarket chain is a very good time.

Last year was the beginning of the bud, we are still groping, do not know how to do. But now there are Hunan chain supermarkets start big moves to try, but also includes a large number of third-party technical services, such as Web sites, do the app, are beginning to slowly tend to the offline retail, as well as Apple's ibeacon technology, but also for the offline retail services.

You see, this 2014, no more investment in electricity, right? All is under the line, service in O2O entrepreneurial team investment, so, this year in this field, offline entities of the large supermarkets will achieve better results. And the large local supermarket chain between each region itself and there is no direct competition between the relationship, so it is easy to duplicate the pattern between each other, so that more supermarkets began to spread, to the direction of electronic business development.

2, Auto Consumer market: from distributor channel to full flow time by Micro Car founder Lei

First let's look at a few data--134 million, 20 million--China already has 134 million stock markets, keeping an average of 20 million new increments each year. Yes, the auto consumer market is undoubtedly the most eye-catching vertical market in the current Internet O2O process. New car electric dealers, second-hand cars, mobile apps, fast repair chain, car networking and other products and commercial forms are striving to divide the trillions of cake.

What is the core competitiveness of this attractive market? I think the core will be in the "flow". In particular, vertical and accurate passenger flow, will dominate the market in the next few years the right to speak. The so-called consumer market passenger flow is nothing but "buyer" & "Sellers." Buyer Flow: Take the new car market as an example, the standardization of the product of the electronic business has been the trend, although also wired under the vested interests of dealers group, and Tesla has come out of the online Word-of-mouth marketing-oriented new ways, and on the car to enjoy the new exploration of O2O. The online traffic of potential buyers is increasingly becoming the most important competition target. Seller Flow: In the second-hand car market, for example, the current second-hand car market is still a seller's markets, potential sellers are always the core assets. This is especially true of other more competitive car insurance markets and maintenance markets.

It can be foreseen that the car owners and vehicles represented by the vertical flow is the entire automotive consumer market in the next few years of military battleground. So what's the precise flow? Especially the long cycle demand (selling cars, buying cars, etc.) how to maintain the flow? Pure hard wide launch can solve a momentary urgency, but not the foundation of Evergreen. The effective way is through the integration of vehicle owners services in a number of high-frequency just need (such as illegal inquiries, driving track, application, Limit line reminders, annual inspection and so on to form a stable accurate flow, and through mobile Internet-specific data accumulation and analysis, to achieve accurate flow distribution, such as the life within the radius of the 4S shop, claims Point recommended, According to driving mileage and range, geological conditions recommended insurance varieties, the appropriate years after the second-hand car sales guide and new Vehicle purchase guide, and so on. Automobile consumer market is a long life cycle (5-10 years) of long-term market, to serve the production of flow, to create value of traffic will be the automotive consumer market information, the only way to the Internet. The scale and accuracy of the flow will be the key to the run-off.

3, OBD not only not be able to do as a car flow entrance is more likely to be a burden! By the car of the founder Meng just

With the car in 2012 when the project was determined to OBD as a lever to pry the private car service field, after nearly a year of groping this lever broke! Depot information closed, data is not comprehensive, inaccurate data, high costs, owners do not want to pay a lot of problems caused the project failure. After our in-depth market experience found that we have gone a big detour, the reason for doing OBD is because he is bound as an entrance to the owner, access to vehicle information to provide ancillary services, and after the fact that OBD not only can not do as the entrance is more likely to be a burden!

New Column Introduction: Here is the business Circle point of view collision. As long as you have the data, the facts, the attitude, the point of view is enough, the text can be controlled within three paragraphs (preferably a paragraph can be said clearly). We all want it! There's something you want to say. You can post to report[at]36kr.com, the title "" I Got it! "+ View title +by+ personal Information", and please leave a phone to facilitate confirmation.