Banner ads: The most prone to fatigue ads

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Online advertising is not the most conspicuous place effect is necessarily the best, and other types of advertising ads need to constantly change. In the past we always think that better banner position, through the most easily overlooked by viewers, become the most fatigue of advertising.

It's an old problem for Internet users to turn a blind eye to banner ads. The problem remains the same, according to a new study. That is, if there is something, it looks like an ad, or it flashes like an ad, or it's decorated as an ad. Visitors to your site will not pay attention to it. The result is that even if an ad does not look like an ad and succeeds in luring the user to click on it, it is considered by the user to be the rankles.

What should electronic marketers do? Noisy banner ads are ignored, and attempts to covert ads are considered fraudulent, thus potentially damaging the brand's reputation.

The latest findings have strong support for earlier observations. That is, most Internet users search for specific information, and those who focus on watching or reading online content don't pay attention to banner ads. In fact, the more banner ads look like banner ads, the less likely it is to be noticed or to interact. This is a recent study by utility expert Jakob Nielsen.

The exception, he found, was that when banner ads were segmented, turned into plain text, a face, or when ads were disguised as content, high clicks were achieved. These four design elements have proven effective in attracting attention.

However, disguised as content, advertising has long been a controversial creative strategy, and those who use "trick" to trick visitors into clicking ads for Internet users is also very unpopular. These ads may have attracted a lot of clicks, but the result of the digital scam is that advertising brands do not ultimately benefit.

In fact, using "tricks" to trick visitors into advertising clicks is regarded as the third most annoying and stale advertising strategy. A previous survey by Alertbox shows that the most unpopular online advertising behavior is:

Shot 95% in your window

Slow Download 94%

Trick visitors into clicking 94%

No End button 93%

Cover up what's going to be seen 93%

For advertising product semantics unknown 92%

Content moving around 92%

Occupy most pages 90%

Frequent flashes 87%

Floating 79% on the screen

AutoPlay Sound 79% (Zebian admin01)