Basic content and format of website proposal

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The success of a website is very important to the website planning before the station. In the establishment of the site should be clear the purpose of building the site, determine the function of the site, determine the size of the site, input costs, to carry out the necessary market analysis. Only detailed planning, in order to avoid the site in the construction of a lot of problems, so that website construction can proceed smoothly.

Web site planning refers to the site before the construction of the market analysis, determine the purpose and function of the site, and according to the needs of the site construction technology, content, cost, testing, maintenance and so on to make plans. Website planning plays a role in the planning and guidance of website construction, and plays a role in positioning the content and maintenance of the website.

The website plan book should cover all aspects of the website planning as far as possible, the writing of the website Planning book should be scientific, earnest and realistic.

The website Planning book contains the following contents:

I. Market analysis before building a website

1, the relevant industry market is how, what the characteristics of the market, whether the Internet to carry out the company's business.

2, the market main competitor analysis, competitor internet situation and its website planning, functional role.

3, the company's own conditions analysis, the company profile, market advantages, you can use the site to enhance what competitiveness, build the capacity of the website (cost, technology, manpower, etc.).

Second, the purpose of the construction site and functional positioning

1, why to build a website, is to promote products, e-commerce, or the establishment of industry-like website? is the need of enterprises or the extension of market development?

2, the integration of corporate resources, to determine the function of the site. According to the company's needs and plans to determine the function of the site: Product promotion, online marketing, customer service, E-commerce and so on.

3, according to the site function, determine the purpose of the site should be achieved.

4, the Enterprise Intranet (Intranet) construction situation and website scalability.

Third, the Web site technology Solutions

According to the functions of the site to determine the site technology solutions.

1, the use of Self-built server, or leased virtual host.

2, select * As the system, with unix,linux or window2000/nt analysis input cost, function, development, stability and security.

3, the use of systematic solutions (such as: IBM,HP) and other companies to provide corporate Internet solutions, E-commerce solutions? or to develop their own.

4, website security measures, anti-black, anti-virus program.

5. Related program development. such as Web page program ASP, JSP, CGI, ColdFusion and database program.

IV. website Content Planning

1, according to the purpose and function of the site planning site content, general corporate website should include: Company profile, product introduction, service content, price information, contact details, online orders and other basic content.

2, E-commerce site to provide member registration, detailed merchandise service information, information search query, order confirmation, payment, personal information security measures, related help.

3, if the site column is more, consider using the website programming person responsible for the relevant content. Note: Web site content is the most important factor to attract visitors to the site, no content or no practical information will not attract users in a hurry to visit. Can be in advance of people want to read the information to investigate, and after the website published survey people on the content of the site satisfaction, in time to adjust the content of the site.

V. Web Design

1, web design art design requirements, Web page art design generally with the overall image of the company, to comply with CI norms. Should pay attention to the webpage color, the picture application and the layout plan, maintains the page the overall consistency.

2, in the adoption of new technologies to consider the main target audience distribution area, age class, network speed, reading habits.

3, the establishment of the Web page revision plan, such as six months to one year time for large-scale revision.

VI. Website Maintenance

1, server and related hardware and software maintenance, to the possible problems of assessment, to develop response time.

2, database maintenance, effective use of data is the site maintenance of important content, so the maintenance of the database should be valued.

3, the content of the update, adjustment and so on.

4, the establishment of relevant Web site maintenance provisions, the site maintenance of institutionalized, standardized.

VII. website Test

The website should be carefully tested before it is released to ensure normal browsing and use. Main test content:

1, server stability, security.

2, procedures and database testing.

3, Web compatibility test, such as browser, monitor.

4, according to the needs of other tests.

VIII. website Publishing and promotion

1, the site test after the release of public relations, advertising activities.

2, search for the registration of the trigger.

IX. Website Construction Schedule

The start time of each planning task, the person in charge.

X. Cost details

List of costs for all matters.

The above for the site planning book should be reflected in the main content, according to different needs and the purpose of the station, the content will increase or decrease. In the beginning of the construction site must be careful planning to achieve the desired purpose of the station.