Basic writing skills of media news in soft writing

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Many of our friends in the industry are likely to be occasionally need to write some articles published to the computer newspaper and other related media, gourd blog blogger has also been writing some relevant news, this kind of news and we published to some Web portal news, as well as the daily delivery of soft paper are very different, writing difficulty relatively large, In particular, to publish in the traditional paper media, writing skills need to be carefully figured out. The key point is how to use the idea of soft text to complete an orthodox news. Gourd Blog blogger based on the recent period of writing experience, summed up a few writing skills to be with the industry's friends to do an exchange.

Hold on to the soul of the News

The core soul of the news is "new", since it is the news that must convey a message point to the audience, concise and clear to tell the reader what happened, how it happened, what will produce results, time character location is a complete news to include content. We release to the media news, the biggest goal is the promotion, but must take the recent "event" as the backing, from a message point ingenious, need to note that this is not company news, can not write business profile and company profile. Therefore, the article to the news media must be news-centric, the news of the point of view of the story.

Clever information implantation

Information implantation itself is the basic requirement of soft text. Inside the news, the information about the enterprise can not be directly displayed, which requires us to find a clever writing point of entry, to find a suitable writing angle. If you want to promote the company's new marketing projects, then this one thing, you can explore a number of different writing focus, around this point to the wording. Can be the long-term impact of the project on the overall market development, but also can focus on the local characteristics of the project itself, and the development of the regional industry docking, or with international standards of exploration. The angle of one thing can be varied, because one thing involves many factors, but the core is the promotion and publicity of the event itself. Only to find a clever point of entry, to achieve an enterprise's promotional purposes.

Focus on the popularization of knowledge

Traditional media news audience is often more than our daily promotion of soft text of the audience category to a lot of media articles to face the audience relatively more popular, then the industry article on the popular way to show out is very important. Especially for some industry unpopular areas, we want to the news reader's knowledge in a lower level, pay attention to the vast number of audiences to carry out industry knowledge, in the most understandable language to introduce events. If your audience is watching your news, or confused all the information, then the promotion will be hard work. More we need to be in the role of a relevant knowledge to face our readers. Reached the level of knowledge popularization, the promotion of enterprise information is also ripe.

Pay attention to news language

The news requires the atmosphere to be concise, the language to be Orthodox, and the daily Web language best not to appear in the news. News must have the style and momentum of news, strictly according to the headline of the News guide text, "News" "report" such a special vocabulary is essential. The whole paragraph should be concise, the news should not appear too much of the short sentence, as far as possible to use the long sentences of norms, this is to have an informal sense, and long sentences relatively formal, suitable for orthodox occasions.

Avoid false information

We deliver soft text and update blog posts, the true degree of information is not so investigated, but the media news is essentially different. It is not allowed to appear any false information, all the points are to have a true basis, so we write news for some vague can not confirm the point of information, try to avoid. This is the official decision of the seriousness of the traditional media itself.

This kind of traditional paper media articles may not be the daily part of our promotional work, the need to post to the newspaper is not a lot of things, but it is an important point can not be overlooked but many enterprises are likely to meet this need, and such articles on the writer's writing experience has certain requirements. The core lies in the idea of soft text to write news, the Orthodox news report form to promote publicity.

Original article Source: http://www.zzbaike.com/

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