Big Bird's grassroots webmaster seo tips (i)

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This article, you don't have to ask me, descrition the origin and why it is called descrition, Big Bird do not know, also completely did not understand, this article just I as the study of SEO, completely for the application and write out the article, inside experience, is I personally think the most practical, SEO is actually very simple , simple to everyone, as long as the use of a little heart, will certainly be able to grasp the point, and now most of the so-called Professor Seo, is deliberately seo myth: Technology Myth, the effect of myth, while the real online SEO tutorial, in addition to fees, which is not a soft text? This article, I simply have not started to do the illusion of standing as the goal, in the fantasy set sail, see, a Wedding service class website, how to promote the network.

I write these, not to say: "Lao Tze is Zhenmau, I will be with the SEO experts on the", I am not so sick, I just stood in a grassroots webmaster angle, analysis If we do not have money, how to do seo well, if there is a little money, how to do seo well, if there is a group of backed, How to do SEO (this sentence is nonsense, can be skipped)

Before reading this article, if you feel the need, remember: "SEO is simple, but also very complex." Because, you face, will be the search engine session the best three giants: Baidu, Google, Yahoo, as well as their hundreds of development support team: those who claim to be more than 160 of the famous college graduates, programmers, financial experts. They can make a math problem that you can't do all your life, and write a formula that you can't read, and that makes a search engine. We just use search engines, pick up some traffic, change the living expenses of the people.

We should thank them, is they, created a search engine, we should also remember: We are stationmaster, we have a small station, is the search engine the real foundation, they are long in our body of the sky tree, we have reason to use them, so that we become better.

You also need to face, those who through a lot of analysis and practice, mastered a lot of SEO skills experts, they through their own efforts, but also put us far behind, their technology, strength, grasp the data, far from the grassroots we can compare.

We should also thank them, no they revealed that the basic knowledge of the SEO and some outdated or imminent way, we never know what SEO is, do not know: Oh, the original can be so! But we should also remember: they have also been like us, is grassroots, is stationmaster, they can succeed, because of their own efforts.

Time to challenge giants and experts, are you ready?

Okay, here we go:

Meaning (Give yourself a reason to optimize)

Marriage site, is a very good market, for the following reasons:
(1) Large market demand

Now the rapid development of the entire domestic economy, the Chinese people's ideological emancipation, from the original arranged marriages, the organization of marriage, to the present free of free, independent marriage craze prevails, the entire domestic marriage market potential is enormous.

(2) lucrative

The whole marriage market, because of its opacity, the entire industry norms are not very clear basis, the profit space is relatively large. And people from ancient to ancient, think that marriage is a life exultation, also willing to spend money.

First of all, ask yourself, why do network promotion?

Answer, because a company wants to develop, to launch their own advantages of products, in addition to good products, but also to learn to promote, publicity themselves, network promotion, as a means of marketing and forms, from the beginning to receive a lot of companies, and network promotion has low cost, user audience wide, the duration of long and other characteristics, Now more and more receive the attention and favor of each company.

Let's take a step-by-step analysis of how to promote the wedding site:

A． Search Engine Promotion

The reason that it saves money, because as long as do not do online bidding, this way in peacetime almost no cost, said it is easy, because in addition to the basic maintenance and maintain the extension of the continuation, basically put it, the search engine itself will be included, sorted, decided to lift.

The reason it's high technology is because search engine to do not optimize the site, generally not too concerned about, even if included, ranking situation are general, and for the optimization of excessive site, to take action to eliminate, the most important is a degree, and this degree, to a large number of optimization technology as support, and this technology, Not the average person can master, and search engine also has a lot of rules and tricks, not professional SEO, it is difficult to have accurate grasp. But can we do it? Big Bird thinks, is OK, because through with Big Bird to write this article, we progress together.

We proceed from the following steps:

Chapter I keywords in the first section

(1) Keyword analysis

Keyword is a website search engine focus, keyword selected, the whole search engine promotion can be carried out, so, analysis of keywords, is a key step to promote the website.

We will decide to see, which keyword suitable for promotion, first learn to use Baidu Index, to test the keyword search times (the more popular words, the more can bring traffic, so, keyword, as far as possible to choose hot words)

Here, I selected three key words: "Wedding, marriage, wedding", and then, after Baidu keyword analysis, the following contact keywords, I chose each of the 10 associated keywords, and then use Baidu Index to check the key words in Baidu inside the search index.

Wedding 121

1. Wedding Host word 517

2. Wedding Greeting 553

3. Wedding Address 272

4. Wedding March 407

5. Wedding Chair 257

6. Wedding Message 562

7. Wedding Emcee 240

8. Wedding Message 202

9. Wedding Song 167

10. Wedding Music 173

Married: 900

1. Marriage Certificate 406

2. Wedding Greetings 359

3. Wedding Message 545

4. Wedding Greeting 477

5. Wedding Blessings 237

6. Wedding Photo 300

7. Legal age of marriage 200

8. Wedding March 169

9. Wedding Blessing Message 272

10. Age of Marriage 169

Wedding 1134

1. Wedding Company 642

2. Wedding Net 221

3. Wedding Supplies 324

4. Wedding Song 220

5. Wedding Etiquette 299

6. Wedding Music 118

7. Wedding Title 135

8. Wedding Message 214

9. Wedding Emcee 63

10. Wedding Host Word 159

That is not all keywords, can be used as a keyword search engine promotion it? Big Bird think, this is crazy, generally speaking, I suggest to choose 1~3 keyword to do the focus of promotion, 5~8 to do accessory promotion keyword, then, according to the theory of Big Bird, we analyze, these keywords, we can have what can choose?

Some people say: I lose the sieve, soldiers point ... (I can only say that you are so strong)

Or the sentence: according to the data, according to the facts. So let's go to the first stage. How to select a primary keyword

The first bar: Do you choose the main keyword?

The first thing we have to do is to simplify the three primary keywords I have just set to two, so which one of the unlucky ones will be deleted? Big Bird theory is: don't the hardest to do the promotion of that, how to find, with a very simple method, please see Baidu, whether there is promotion, how many promotion?

Wedding: Baidu To do the promotion, the same time to promote, is probably 5~8 a

Marriage: No time for the Big Bird Search

Wedding: No time for the Big Bird Search

Some friends might shout: hahaha, just be sure to marry and get married two pulls! The Big Bird can only say, wait! Also depends on your ability, do not do the win ranked in the first big brothers, for example, "news" this keyword, no one to do bidding, but you think according to your ability, can do Sina, Sohu, NetEase? More importantly, if you are a personal station, you can set this, but if you are the company station, and the main wedding service, then you are badly beaten, but also to do wedding this keyword ah, you do other, what? Others are not stupid, why others spend thousands of tens of thousands of to promote, is to be in this field, grab more business opportunities, you do not rob, then do not do network optimization.

So, now we have identified the first main keyword "wedding" selected reason: belong to the website business.

Some people will say, then you analyze so much before, not nonsense ah, Big Bird said: how possible! Because in addition to the main keyword, marriage and wedding, two how to screen it?

We look at Baidu "wedding", ranked on the first page of the site, the general company website: 3; bbs:1; portal channels: 2; e-commerce website: A; professional SEO operation company station: 2; Entertainment station sub-section: 1.

We look at Baidu "marriage", ranked on the first page of the site, the general company website: 4; bbs:1; portal related content: 2; Local Service stations: 2; Web sites related to our website: 1.

According to the Big Bird, I definitely choose the word "marriage". "Wedding" This word, there has been a professional SEO companies involved in the traces, the portal channel has two, the wisdom of the most e-commerce faucet, also inserted a taping, so relatively, more difficult, so I chose the word "marriage".

Well, now two big keywords have been identified oh: "Wedding" and "marriage" to encourage it, crackling! Then, we subdivide the primary key by region.

Someone fell, said: "You are sick ah, just set the keyword, and subdivided, this subdivision, which has the flow?" "Big Bird's answer is:" Must subdivide, unless your company the world chain, otherwise, your Tibetan wedding service company, my Beijing will go to order service? If you want to eat, you must eat the cake in front of you.

So, the Big Bird analysis of this site, is currently in Wuhan ready to carry out wedding service business, then "Wuhan Wedding" and "Wuhan marriage" should be the first choice, we look at the two words in Baidu Performance bar.

"Wuhan Wedding" The first page, are all promotion, and its Baidu index? no corresponding data.

"Wuhan Marriage" the first page, only one to do the promotion, while others, are seemingly no SEO to meddle in the site. There is also no Baidu index.

Someone cheered again: hahaha!!! Yes, we got it. Come on, let's go to the next step. "Big Bird asks:" What is the main key word? The pig eldest brother said: "Wuhan marries", the Big Bird said: "Has the talented pig".

Oh, according to the theory of Big Bird, continue to be "Wuhan Wedding", why? First, the word is the company's main business, second, to do the promotion of the company more, prove that the word more popular, it is necessary to fight a fight, the pig to open scold: "You are the fucking pig, how to fight Ah, the first page is all promotion, you when you are Baidu boss Ah!" ”

Big Bird in the seoer, is the vegetable dish, certainly does not have the competition promotion the ability, but everybody must remember one point: The user's search custom! What does that mean? When you do SEO may encounter such a situation, I have to do the keyword no flow, but found that other words to a lot of traffic, which reminds us: webmaster, you have considered the user search habits? For example, can you be sure that most users are searching with your mind? They can use "Wuhan Wedding" to search, can't use "Wuhan Wedding" come? Related to the "wedding in Wuhan" "Wedding Wuhan" "Wuhan Wedding" and other search terms

As we usually want to find pornographic sites, not directly search the "yellow content" this keyword .... A reason ah, hehe. Then, we still put "Wuhan Wedding" when the main keyword, "Wuhan marriage" when the main subordinate key words, and "Wuhan Wedding" The role of the word, not to let users directly search, but through the different search habits, bypassing the promotion to carry out engine promotion.

Pig brother again called: "You said around the open around Ah, you can ensure that each associated keyword can search you?" "That's the second question the Big Bird is going to talk about: The Subsidiary keyword

The second bar, the woman behind---choice of accessory keywords

Okay, here's the second bar: the choice of auxiliary keywords, we still according to the table above to determine, table data, is the Big Bird statistics of the day's data, there may be a little inaccurate, but still with the table data, because to choose what average, I may be crazy, hehe

The definition of auxiliary keywords, in general, is not as strict as the main keyword, and they appear the opportunity, also not too much, so, can be in a relatively relaxed atmosphere to choose OH

The pig eldest brother opens to shout: "Good, close the eye, do whatever!" "Big Bird fly leg!"

First, we will set the number of auxiliary keywords, generally how many? I suggest 5~8, why? Because first of all, the main keyword is mainly in the title of the appearance (pig Brother: What is the head?) Big Bird: wait to introduce), and auxiliary key word, general appear in keywords (pig eldest brother: what is K-lying?) Big Bird: Drag out ... In the description of the Web page, some people like to try to heap, but the Big Bird think, a keyword, appeared about 8 keywords, already a lot of, you think about it, heap so much doing, I will not take the data to pressure you, what percent of the site keyword is 6~10 ah, Percent of the flow is by no more than 8 keywords to bring ah, I write this article, no effort to find so much data, and so on, and so you find so much data, other people search rules estimated to be updated.

Then, is not I think a few good, just a few? Big Bird thinks: Yes (everybody falls), but it is better to have a degree, because search engine is not a fool, it will identify you are in the heap keyword, suggest 10.

Pig Brother: "I do the portal, at least thousand a key word up, how to do" Big Bird without words ...

This marriage website, we will set 8 keywords.

The choice of the subsidiary keyword, Baidu Index can be a number of direct discrimination, first of all, the main key to put forward three: Wedding company 642; wedding supplies 324; wedding Etiquette 299; Select two in the main key: Wedding message 545, marriage certificate 406, then, there are three keywords? Leave it to the regional keywords and company business! "Wuhan Wedding Network" "Wuhan Wedding Service" "Wuhan Marriage Service".

So, let's summarize our lovely subordinate keywords, they are: Wedding company, wedding supplies, wedding etiquette, wedding message, marriage certificate, Wuhan Wedding network, Wuhan Wedding service, Wuhan marriage service.

Pig eldest brother: "I will do the wedding service in the Wuhan area, can all the subordinate keywords precede the Wuhan area word?" Big Bird said: "Yes, but there is no need, so that you may give the engine feel, is in the word of Wuhan, but also reduce the other search possible.

OK, now the keywords are ok, so, what's the use of keywords? Follow the big Bird into our content: the writing of title