Big Data analysis: Smart collar Internet industry Operation Management "double innovation"

Recently, IBM (NYSE:IBM) announced the formal collaboration with everyone in the field of business analysis, through the deployment of the world's leading IBM business intelligence and Business analysis platform, the use of innovative large data analysis technology for everyone's gaming business operations, business management, corporate strategy and corporate culture to inject new impetus. Through the deep analysis of enterprise internal data and high value application, everyone game can stand out in the fierce competition in the Internet industry, in the efficient response to diversified customer demand, provide targeted service strategy to achieve big strides, and truly realize the operation, management "double innovation."

"In the current large data age, data has become the core competitiveness of enterprises in various industries," said Mr. Hochang, senior vice president and director of games for everyone. Everyone games as the Internet gaming industry innovation practitioners, but also hope that through the leading large data analysis to optimize data management, so that internal users through the visual tools to better understand the player, so as to accurately grasp the complex and changeable player needs, to provide better service. The cooperation will be the industry giant IBM's leading analytical capabilities and game of everyone unique game corporate culture and game spirit fully integrated, is a game for all people in the technology and business two aspects of an important step. ”

Intense competition drives transformation: from massive reports to intuitive data insights

At present, the online gaming industry is facing vigorous development, the popularity of mobile society brings about a surge of players and a new mode of operation, but also continuously aggravate the industry competition. Faced with the needs of differentiated players, complex and diverse operating platforms, and constantly updated management model, the game industry in the technology and business two levels are urgently needed to change.

As the company's professional game development and operation platform, everyone game in the past few years to adhere to consumer demand as the starting point, in the industry to create a range of technologies, including a series of technology innovation and product innovation action. However, with the expansion of the business and the team and the growth of the players, everyone game's data center is facing the management and innovation pressure is also rising: decentralized data background and massive reports caused huge maintenance costs, game development and operators are difficult to clear and timely grasp the player needs change, can not move quickly.

Everyone's gaming business team is beginning to realize that relying solely on the development and innovation of the foreground game products is not enough to meet the competitive demands of the current industry. To strengthen the innovation and transformation of the core data platform of the back-end operation, to make good use of user data and business data, and to bring large data insights into operation and management is the key to the success of the current gaming industry.

Fit Business building Big Data Practice closed loop: From report analysis to action, feedback

Since everyone game officially on-line IBM Cognos Business Intelligence and Business analysis platform. Leveraging the leading advantages of IBM Cognos Visualization, flexibility and openness, and promoting the Internet company's own technical advantages and resources, everyone plays a successful game on the Cognos platform to create a more suitable game business architecture, Company-specific business intelligence and Business Analytics platform: Combine report analysis with business model to provide internal users with a steady stream of insights, users find problems and opportunities while leveraging data, seek answers through extended interactive modules, act, and finally respond to action results and performance through reports. A complete closed loop for large data analysis is constructed.

One of the main design principles and advantages of the platform is to combine the report analysis platform with the game business model (arm,acquisition,retention,monetization), through Cognos powerful visual report and analysis function, to day, week, Monthly dimension analysis based on user acquisition, retention and transformation of the vast number of data to enhance the operational team's understanding of users, promote a more effective return, timely adjustment of operational strategy and promotion of focus.

Another advantage of the platform design is to build a Cognos business intelligence platform into a path to finding and resolving problems, rather than orphaned reports. Provide interactive data conclusions and experience for internal users, including product and business personnel, through a series of independent innovations. It is worth mentioning that, through with the CRM system, the internal staff can monitor the user's dynamic and direct access to the player's contact, through a return visit, active promotion and other actions to increase the player's viscosity.

"Based on the understanding of the business, the Business Intelligence project team of Renren wants to give internal users more than just isolated data and reports, but to provide them with a way to solve the problem," says Dr Wang, director of operational platforms for everyone's gaming data center. Therefore, while providing a business intelligence platform that closely fits the company's business, we are also actively implementing new models that are more interactive and fully support the ability of game development, product design, player behavior analysis, CRM, targeted marketing, and data-driven game monetization to help more product and business colleagues use data for insight , optimize the program, accelerate the process, push the ' player-centric ' business model to the ground. ”

Large data is the key to practice: from technological innovation to operation, management, double innovation

It is worth mentioning that the implementation of the Business intelligence platform shows that everyone games to the big data practice from the technical innovation to the operation and management of the forward-looking concept of dual innovation. For business intelligence and Business analysis platform with its own characteristics, everyone game put forward the unique "carrot and stick" strategy: In addition to continuous innovation in technology, fully tap the Cognos function, continuously optimize the report function, improve the ease of use, to create a continuous optimization of business analysis, such as closed-loop "hard" parts of the conditions, in the "soft" part, Everyone plays the game company to play the game and the "humanized" way to practice large data, in order to mobilize developers outside the internal user participation, enhance interactivity, improve experience satisfaction.

Considering the working mentality of most of the 80 and the employees, Dr Wang's team of business intelligence for everyone's games proposed a "game-playing business intelligence" to provide users with more affinity for the data services. They created the image of a spokesperson called "Little A", conveyed the importance of business analysis to internal users with anime expressions and Web language, and set up questions and answers in key practice steps to provide lively case sharing and troubleshooting for users just beginning to grope for business intelligence systems. They also modeled the "Road to Data" Chart of the Monopoly game, presenting the different stages of the product lifecycle to internal users in an adventure game, as well as indicators to focus on at different times.

In addition, in order to achieve from "data center bi" to "everyone's bi", the Game Business Intelligence Project team constantly draw on the diverse internal user needs, take full advantage of Cognos's strong insight to achieve the business core performance indicators Refresh time gradually premise, on-demand classification of user reports, Provides a more streamlined user experience, such as downloadable Excel offline reports. In addition, business intelligence and Business Analysis Project training has been established as an important part of the company's internal culture, excellent practice teams and in-house experts provide clearer knowledge to more internal users through the presentation of charts and control indicators; Executives are invited to participate in the discussion of key links, but also make large data value in the vast number of employees in the popular.

"The mission of everyone's game is ' to change the way people play through technology, '" says Dr Wang, director of operational platforms for everyone's gaming data center. If BI is a technology and work is entertaining, I believe that everyone plays the role in their own way. In the future, we will further explore the powerful features of Cognos, further enhance the ease of use of the system, to enable more people to participate, so that business intelligence and business Analysis system landing again, so that the report design more in line with business logic, and closely cooperate with the strategic direction of the enterprise. For this purpose, everyone's game team is also continuing to learn from domestic experts and even product masters. It is exciting that the IBM outstanding engineers, IBM Business Intelligence and performance management product development director Charles Potter during his visit to China, especially visited the games for all, providing a variety of guidance for our system deployment. ”

"Everyone games and IBM's business intelligence cooperation is only a beginning, we believe that with the continuous development of future business, cooperation will gradually deepen," said Mr. Hochang, senior vice president and director of games for everyone. With the success of the Trans-screen strategy, everyone's game has achieved 100% of business growth in the past year. Therefore, we pay more attention to how to maintain growth, practice good ' internal strength ', strengthen the backend system construction, including in the operation, customer service and other aspects of research and development, better use of large and external data. In the future, we will work in depth with leading companies such as IBM, through more high-end technology, as well as our current gaming company's corporate culture, innovation in product, management and operations to provide our customers with a more extreme user experience and services across the screen. ”