Big data is more "reliable" than you think.

Today, while big data is no longer a new word, big data can always be a hot topic. In the recent end of the Brazilian football World Cup, in addition to the star is the object of popular, big data has become a darling. Some even referred to the big data as the "12th Man" on the German World Cup, while internet companies and investment banks, including Google, Baidu and Microsoft, and news organizations used large data tools to accurately predict the outcome of the World Cup. At present, although the question of big data still exists, but the landing speed of big data is speeding up, the novelty application that relies on big data is emerging unceasingly, the big data is already changing our life unconsciously.

Subvert the traditional big data

The United States uses large data to improve social governance, maintain social harmony and stability, commercial companies use large data to predict the outcome of major events, medical institutions to use large data to improve medical standards, individuals rely on large data to understand and manage their own health situation ... At the beginning of the big data concept, many people were asking what the big data could do. Today, one of the facts is answering the question, and big data is becoming more and more capable, whether in the Internet, in the financial industry, in the healthcare industry, or in manufacturing. There is a point of view that big data raise people's imagination. There is also the view that big data is essentially a productivity revolution, and that future big data technologies can be applied in any one area, with the power to change and even subvert the tradition.

Big Data has the ability to predict the future. In addition to the astonishing performance of the US election and Oscar forecasts, the big figures show once again the glamour of the "prophet" in Brazil's World Cup, which has just ended. Using Opta QSL's data, Google has evaluated the past several seasons of each Professional football League and the statistics of the World Cup group, culminating in a successful forecast of all 16 seats. The same is the use of large data to predict Brazil's World Cup results, Microsoft set up a complex data model, and ultimately in the knockout phase of the field hit.

Of course, for a business society, the real potential of big data to "predict the emperor" is more than that. The ability to predict large data often means efficiency, value, and successful business models. Through the integration and analysis of market and user data, enterprises not only know more about the user's "heart", but also realize resource allocation, optimize products and improve efficiency. In the market competition, who has the ability, no doubt will be invincible.

For a country, big data is also significant. As a pioneer of large data applications, the US government has given unprecedented attention to big data, raising large data to a strategic level. In March 2012, the Obama administration announced the launch of a "big Data research and development program". The program involves the National Science Foundation of the United States, the National Institutes of Health, the United States Department of Energy, the U.S. Department of Defense, the U.S. Department of Defense Advanced Research Program, the United States Geological Survey 6 Federal departments, the commitment will be through real capital investment, to vigorously promote and improve the large data-related collection, organization and analysis tools and technology, To advance the ability to acquire knowledge and insights from a large and complex collection of data, it is particularly noteworthy that the US government itself is implementing a data development strategy that, in the eyes of the US federal government, "is a valuable state capital that should be open to the public, rather than imprisoned within the system of government".

Big data is being viewed as a national competitiveness, and more and more countries are focusing on and promoting the development of their large data industries. In China, the status of large data is also rising, in 2014, the Big data was first written to our government work report, the report pointed out that to set up a new industrial innovation platform, in large data and other aspects of overtaking advanced, leading the future industrial development.

The big data industry is maturing

At present, the big giants have to lay large data market. In the first half of 2014, there were frequent reports of companies such as Google and Apple acquiring large data technology companies. And with the increasing number of market subjects, large data industry chain is constantly improving. Whether in the upstream, middle or downstream of the industrial chain, there are a number of companies that can master relevant standards, technologies and launch commercial-grade products. According to Rackspace, a global cloud computing provider, the 2014 large data application ecosystem will emerge, providing clear business value and business returns.

Foreign market is brilliant, the domestic market is also lively and extraordinary. Just last week, the country's three biggest internet companies bat (Baidu, Alibaba, Tencent) successively announced in the Big Data field "The new movement": Alibaba to its electric business platform tens of thousands of companies trading data open to include BOC, China Merchants Bank, CCB and other 7 banks, Together to provide small and medium-sized enterprises based on network business credit without mortgage loans; Baidu, together with the Beijing municipal government, launched a health management product based on large data monitoring "health cloud", to solve the problem of people to see a doctor, three years will cover 10 million Beijing citizens; Tencent held hands at home and abroad well-known universities, the establishment of Tencent Internet and Social Research Institute, Initiate large data socialization research and train relevant talents.

In addition to the increasing number of contenders, the growing industrial chain, large data technology is also improving. As we all know, the fragmented data itself does not have much value, but if there is a large data analysis tool, the data will not only "speak" but also have a magical "predictive" ability. The industry has always believed that only through large data analysis technology to play the value of data, if the big data than is a hidden in the vast gold mine, then the tool to explore this gold mine can only be-large data analysis tools.

The number of large data analysis tools is increasing and the accuracy of large data analysis techniques is rising, as evidenced by the performance of major companies in World Cup forecasts. And thanks to the development of cloud computing technology, a large data analysis platform based on cloud computing is also more perfect, which means that in the cloud computing flexibility, low-cost features, many small and medium-sized enterprises can also be like Amazon, Google, such as large enterprises to complete large data analysis. At the same time, large data acquisition, storage and processing technology is also rapidly developing.

Objectively speaking, today's big data or new things, although the pace of industrial development is accelerating, but still can not meet people's imagination of large data. However, the hope that people have already seen in the big data application, the whole society to "the Big Data Age" is already the inevitable direction. IDC, a market research firm, predicts that 2014 to 2017 will see a composite annual growth rate of 27% per cent for large data technology and services markets, up to $32.4 billion trillion in large data markets by 2017.