Big data, the leader of information

Entertainment, hear the word, always think of downtown, extravagant, and complex. But in such a circle, the entertainment industry, which was originally a long way from the Internet, has now made use of big data for various attempts.

If Ai Man Technology as a film and television industry behind the scenes, it has long been a Wrist. Both "Little Times" and "Beijing Love Story" made two domestically produced films with good box office results. Its behind the scenes Ai Man technology to provide big data support.

After 2013's "Little Time 1" on the upper court line in June, Ayman's big data system found that the audience questioned GJM's directorial skills. At the same time, the performance of one actor did not satisfy the audience very much. This time "small Time 2 "has been finished. Comprehensive big data results Ai Man suggested that "Little Time 2" on the Star Festival Chinese Valentine files on the cinema, because if you wait six months after the release, attention decreased, while GJM director level will be more questioned. This is a rare operation in the history of Chinese movies. Of course, the success of the box office confirms this decision is correct.

Big data can also be used for casting and editing. Ai Man Technology also suggested: due to the poor reputation of one of the actors, the follow-up needs to be deleted; and the outstanding performance of the female No. 2, drama should be more increased. In addition, since 82% of the followers of the Era series are 90, and the schedule for this group of people is likely to be more suitable than the traditional 8 o'clock gold at 10 o'clock in the evening, and more In the second and third tier markets for film and marketing important advocacy points should focus on "friends, friendship, humanity," and so on. These recommendations are eventually adopted by the chip.

The big data is to understand "people" thing. Regardless of the real or virtual society, as long as we have the identity, ID, we will have scruples, so we may not dare to express our true feelings. Sometimes we can not even say what we want inside. However, all this will be manifested in our actions. Those who are willing to admit their own gossip do not prevent us from turning over the past sentiments of the three people after the publication of the article incident. Many people criticize the "era" indulging a lot of money, this does not prevent us still watching this movie, in the heart secretly longing for, or even we do not know what they are longing for. On the Internet, entertainment is one of the most important things for users, and the bigger thing big data can do is "find the little devil in your heart," and feed the little demon with content, and let us Learn more about yourself.

From this perspective, entertainment information is indeed much easier to shoot than many categories. However, the thought of black beans, others will inevitably think of this delay can not develop for about several reasons: 1, China's entertainment industry itself is still relatively low level of Internet; 2, and then accurate data to the very bad ones 3) The effect of big data can not be measured as accurately as that of e-commerce, but the data can not be accurately tracked. Behind the technical requirements are even higher.

Internet circle has a habit of hearing big data, you have to ask in the amount of data, what are the technical advantages. In fact, a few years ago, the things that Laoxia did are to structure the unstructured data. At that time, Baidu also proposed similar concepts, and you knew how hard it was for them to do things. Now, the answer is similar to the old Xia explained the answer is very direct: "In the Chinese word processing, Ayman technology is the largest data source, processing speed is the fastest, the most accurate identification, there is no one. There is no Need to be involved in judging. "

Lao Xia often said that he is the film and television industry, "Men in Black," holds the latest technology for the Star Wars film and television show escort escort, the task is completed, the memory eliminator on their own flashed about. In the entertainment industry, Ayman technology more than 70% of people are technology otaku, not good at making topics and sex scandal. "Just like the 1.4PB data stored on our servers, AiMan continues to store massive amounts of data across the entire network every day." Lao Xia explained that really making big data requires dynamic, continuous, and complete data accumulation rather than a boastful. "By the time Artmax was well known, we could have stored 10PB or even 100PB, and the value of these data could go far beyond the capacity."

In 2012, "Card House" let people know that there is a magical tool called big data, but do not know when Ai Man Technology has been in the film and television commercial projects, master evaluation, production assistance, publicity and distribution, dynamic box office estimates and other fields to try It's Famous works such as "Little Times", "Northern Love" and "Most Beautiful Harmony" have all cooperated with Ai Man's big data. All of these good works are on the technological means. At present, Ayman's film box office forecast has already controlled 10% of the error. Since 2014, the video websites that he built a big data system have also started to seek "extra-brain" like Ayman Technology. The successful home-made content includes Tencent's " Explorer file "," Are you normal "and so on.

But the old summer just want big data to become "crutches" entertainment products such as movies, music. Entertainment and the Internet seem irrelevant, but the more interesting the more you cross the border. He himself is a cross-border, graduated from Tsinghua University, worked in IT circles for many years, and later entered the music industry, served as president of the sea butterflies.

Among the first to try is high tech Feel's directors, such as GJ Jing who knows most about cutting-edge 90s and Hollywood director James Cameron who directed the Titanic And Ai Man conducted a big data cooperation). This is also a favorite customer of the summer, they are more rational understanding of big data: do not need to use data to prove their wisdom, great decision-making, on the contrary, they and those good product manager, pay more attention to users What are you thinking? "Big data is not about proof of what's right, it's not about causality, it's about correlation, Big data is just increasing your odds of success, because there's so many variables on the road to success," said Lao Xia, The future of each video content generation, are the creative creation of art and big data support for the superposition of science, are indispensable. "

Anyway, with a shallow understanding of big data from Black Bean, it's a bit of a worry to hear that start-ups have to make big data because Big Data is what BAT is doing right now. It's not easy for start-ups to play. And You Tuo, Ikki and other video sites are doing their own big data systems for the purchase of drama, drama to guide, and start-up companies, how they look can be considered wealthy.

However, with technical capabilities, Ai Man thing there is still a huge market space. There are a lot of entertainment and cultural markets in China, but few companies do the deep excavation of entertainment and cultural contents. And these things, BAT also need, but not necessarily devoted to building a team to do. Ai Man grabbed the whole network of entertainment data (except WeChat circle of friends is not yet open permission), these data, miscellaneous, casual, hide.

Large companies talk about their big data advantage is the accumulation of large amounts of data within their own system, or a sound account system, and Ayman technology for any one customer to provide the total platform for data and analysis. A movie, TV show or variety show, the role of big data is to analyze what the audience tastes, like what the bridge, rather than for individuals. In "Northern Love" Ai Man through content aggregation, found that Beijing's concept of love after 80, especially the North drift, is Rose plus the house.

The first big data to be able to correctly understand and collect data. In natural language comprehension, Ai Man can accurately extract the key words and opinions in the broad and profound Chinese and make the emotional analysis and judgment (which can not be done in the general big data system). And in disambiguation, Ayman is also very experienced, article event, they will not confuse the two words in the "actor article" and "an article." For related content, Ai Man can automatically archive, even more cattle, big data system can automatically make a summary of these articles.

After collecting data, you also need to dig. If there are unexpected events, the system can automatically spread the whole time and track the network. When heard here, black beans thought for a moment evil, if again according to Pornographic, is not the Otaku do not have major forums to post a post, and always have the latest version of the content to see. In addition, we can form large-scale knowledge maps based on keywords. Similar knowledge maps have been seen in search engine or human cube products, but Aiman's knowledge map is multi-informational. You can not only see Key figures, or events, and at each key point, there are related news links and abstracts for reading.

And Ai Man attaches great importance to the data from a variety of social products such as Weibo, comment, post bar, because behind that is a real "people." This means that, even for video sites with big data systems, Ayman can tell it more, such as who is talking about what the show is about to fire.

Black beans are very much looking forward to, soon, these big data systems used to find the "little devil" in the human mind will be developed into user-oriented toC products. Ai Man film and television to B type of customer service, is to make the film and television works are targeted users YY; entertainment information To C-class user services, it is to verify Laoxia own YY.

Early products, at least for the current AI-Man, make users more and more "lazy": reading a piece of news without spending more than three seconds; no more "reading" the news, turning it into a picture Look at the news. The attitudes of the media are no longer important, the attitudes of the users are paramount; everyone is no longer an island of information because everyone can find their own identity; each is the recipient of information and the information Communicator.

Black beans are more looking forward to the hearts of its products settled in our cell phone, more understanding of us, can help us find the inner devil, after all, understand it yourself, it's too hard. It's too hard to have the courage to face real. For example, black beans themselves, when the old summer told me that after the behavior of each social account, Ai Man technology are affixed to the 20 labels, I am cool again. When I was an angel, when is the devil, big data even better than I know.

But black beans are still willing to have such a product to use, just to be reminded friendship first: Do not because we go too far, forget why we start.