Big data will lead to big changes in public management

Our daily lives are surrounded by big data, all acts and events are recorded, stored, and processed in the form of data: In the morning, the elevator's webcam records travel time; During work, the Web page records browsing habits and search records, the phone records the contact object and the length of the call; home from work, shopping records define professional identity, Family background and even personality characteristics, TV set-top box records the viewing habits and ornamental taste ...

Marx once said that the essence of man is the sum of all social relations. Now, this is a world of data, people are the sum of all the data footprints.

In the age of large data, everyone can look down on any side of the world, just like God, by aggregating all sorts of data. This is true of the highest policymakers, as are ordinary citizens.

What is big data? The big data is a "hammer". When you have such a hammer in your hand, and you look like a nail, you want to knock--that is, big data gives people a way to understand and control the world.

All things, if they cannot quantify it, can not really understand, control, change it. In the age of large data, complex situations in which the human mind is unable to understand, data can help to decipher the meaning, unknown factors that were difficult to control in the past, data can give the most accurate predictions, and data can compensate for the overconfidence in intuition and lessen the distortion of perception by personal experience and prejudice.

Public administration is the process of determining the allocation of public resources in the public domain. How to configure to be more high quality and efficiency? If you're afraid of making the wrong board, the data will guide you.

One change that big data brings is the flattening of information. In the past, for the leadership at the top of the pyramid, grass-roots management is a "black box", only the specific staff to understand the most real situation, information is not easy, the decree issued not smooth. The operation of the entire pyramid can be sustained only by the extraordinary insights of leadership or by the inner integrity of everyone. and large data management platform will be macro-profile and micro-operation real-time present in front of the leader, a variety of data to allow its transfer, the real implementation of the 帷幄, the run-off in the thousands of miles away.

The great charm of flattening information is that it is fair to everyone in it. Moreover, with the popularization of information visualization, data is no longer difficult to understand, not only professional and technical personnel can interpret, data analysis is no longer complex and boring, but increasingly with its beautiful side of the world. People can install "know Micro" "Pkuvis micro-bo visual analysis" and other applications on Weibo, to see the transmission of any micro-blog, the effect of transmission, the key figures in the process of transmission and people's emotional attitude; can also be in the "Earth Magnifying Glass" (NASA World Wind) to experience a 3D earth flight on a free software trip.

Perhaps now, the information technology sector remains a marginal sector in most organizations, with limited logistical support functions. But that will change radically over the next five years. When the information platform becomes the management platform of all business, and the data becomes the basic element of the operation of all organizations, each organization will not only set up the chief information (data) officer, but also the position of Chief information Officer will be as important as the chief financial officer and the Chief Personnel Officer.

In the data Ocean Brewing unlimited opportunities and possibilities, thousands of innovative applications will grow up, profoundly change the government behavior and social life.

At present, the business sector has evolved from the understanding of the importance of large data to the strategic implementation phase of large data. However, in the field of public administration, big Data still has much to do, and there is great potential in the hands of its powerful owner, "government".

The government holds large data on all aspects of society, population, transportation, health, social security, taxation, urban planning ... However, the data between the various departments did not carry out efficient integration, a large number of departments of data such as an isolated island, not only to the government scheduling and public affairs brought inconvenience, but also restricted the excitation of data vitality. For example, the purchase of a housing needs to fill out more than 10 forms, each form 1/3 or more of the content is duplicated, but these are the government-owned basic data, can be automatically generated according to the ID number. Another example, "North Drift" in order to run a passport, return home 6 times, 5 proofs (no proof of crime, the company's job certification, the company's business license, the company to send Personnel qualification certificate, local identity card), ran more than 3000 kilometers. In fact, as long as the implementation of integrated data networking, the 5 proofs of the relevant information can be transferred from within the government departments, without the need to let the people break the broken-hearted, run broken legs.

People often put "people-oriented" as a public management should follow the important principle, "accessibility" as an important criterion for evaluating the level of public service, these principles and standards on how to land, and actually make people benefit? The "one Sheet" project gives an answer.

The so-called large data management, in fact, is "a table" project. Managers aggregate information from different sources into a single table through an ID, and then combine different tables together to form a new service. In the future, all business that does not need to be dealt with face-to-face will be transformed into such applications, and the release of a new application is as easy as assembling a Lego toy. Through "a table" project, the original fragmented information island will become a vibrant data ocean. In this ocean, there are endless opportunities and possibilities, and thousands of innovative applications will grow and profoundly change government behavior and social life.

Happily, such changes are taking place around people. If you are Beijing residents, as long as the use of mobile phone login "Citizen home Page", you can enjoy 59 of people's livelihood services, including Personal Provident Fund account and traffic violation information, in some hospitals appointment registration, through mobile phone to pay electricity gas charges ... However, all this is just the beginning. Believe that in the near future, a virtual office hall will appear on the computer, mobile phone. People no longer need to be begged to run to one or another government departments for approval, the government will be like a caring housekeeper is responsible for pushing personalized customized services, the whole economic and social operation to provide a more intelligent and efficient basis. (This article is excerpted from the preface of the book "Public Management in the era of intelligent government data", author unit: Renmin University of China, Office of Beijing Municipal Committee)

(Responsible editor: The good of the Legacy)