Blog marketing tips to make hospitals "full of sick"

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Blog application flexibility, low cost or no cost, easy to collect search engines, is a convenient and efficient marketing tool. and authoritative blog hosting site (Sina, news, Sohu and so on) itself huge user groups can bring us great concern, and our corporate culture and brand image can also use these large user groups for rapid and efficient dissemination-of course, this is achieved in the excellent content based on, Only the truly valuable content can get the user's trust and recommendation.

The main points of blog marketing are as follows:

(a) Choose the right blog platform

1. Understand the orientation of each blog platform and the user population

Like the portal site, each blog platform has its own direction of focus. So do not recommend a net-like blog marketing, one is to disperse the energy and time, so that can not guarantee the quality of each blog. Second, because some blog content focus on different direction, leading to unsatisfactory marketing results. When choosing a blog, you should also analyze the main users of the blog, consider the hospital marketing positioning and make a focus on the choice. After the domestic more well-known blog platform analysis, understand these blog platform focus on the following direction:

Sina: Entertainment, finance, current affairs mainly Baidu space: emotion, entertainment-oriented blog network: Entertainment Life mainly donews:it: Social, humanities, life-oriented Sohu: more comprehensive, but the female column recommended more Tianya: Talk, gossip mainly NetEase: the Society, Humanities mainly these can be in the Home page navigation classification display and recommended articles to make a general judgment. We should analyze these blog platform segmentation user market, and then combine their own product services to the crowd positioning, to make targeted choices. Believe that Sina, Sohu, Baidu space, such as huge flow of blog platform is a lot of medical Web site blog Marketing preferred, but for example, "39 Health blog" Such a relatively small flow of traffic but the industry-focused blog platform is always easy to ignore.

Privately, the industry's medical blog platform than the comprehensive blog platform effect is better, although the total flow is relatively small, but its positioning is more single-minded, but also more professional, more easily attract potential target users. Therefore, we may wish to make a blog marketing plan to the 39 of such large medical portal blog platform as the focus of marketing applications.

2. Understand the permissions limits for each blog platform

With the explosive growth of the blog users, enterprises have gradually dug up the business value of the blog, blog platform by more and more people for commercial abuse, seriously disrupting the platform order. Therefore, the blog platform for the official rights of registered users are no longer unrestrained, users will be trapped more and more restrictions on the rights. Therefore, we also need to understand the rights of these blogs in the choice of the system, screening.

At present: Sina blog and 39 blog Restrictions less, Baidu ranked and included very good, but easy to be sealed, Sohu blog ban outside the chain. Some bloggers can be realistic outside the chain, but the chain is attached to the "nofollow" attribute, resulting in search engines can not be retrieved, the weight of the chain equivalent to zero. Of course, these prohibit the chain or with "nofollow" properties of the blog platform, although can not directly affect the SEO, but still can be used as a Word-of-mouth marketing platform, brand advertising packaging and marketing of the induction.

(b) Blog content building

In the construction of blog content, we are based on different starting point, can only blog as a high-quality outside the chain release platform, but also as a network marketing another channel. The blog as a special outside the chain of the platform for the content of the construction has not too many requirements, the article edited in accordance with the requirements of the SEO, pay attention to false original, pay attention to link text interspersed, pay attention to do a good job of the hospital website Friendship Link. As the network marketing channel to build, we need to pay attention to the following aspects:

1. Blog Theme Clear

As a marketing blog does not recommend the use of a hodgepodge of content, the theme of a clear professional blog easier to get the user's favorite. Users tend to prefer the knowledge communicators in the field of expertise rather than the three-legged cats.

In the construction of marketing blog, we may wish to communication a medical field of professional physician's perspective to build, a blog theme only to disseminate a professional domain knowledge. When I looked at the 39 Health Net blog, I found that the blogs of specialists or physicians within a smaller disease range were much more popular than those of comprehensive medical experts.

★ 39 Top Ten Blogs:

When registering a blog, it is also recommended to use the identity of a professional physician, using real name registration, using authentic photos. You can use the names and photos of the hospital's in-house experts. Blogging as a real expert is more authoritative and professional, and can make users more convincing.

2. Blog article writing see marketing soft paper writing style

Since the blog as an important network marketing platform, it needs to combine user experience and inductive marketing and other factors, we need more cautious and more bother to build blog content. So if the blog article is only a simple pseudo original work, I am afraid also can not reach the marketing effect. Therefore, it is suggested that the writing method of blog article refer to the way of marketing soft paper.

3. The blog can put some more classic case pictures and videos

Pictures and videos for the impact of user vision is always greater than words, often using pictures and videos to decorate the blog can not only make the blog real rich, but also more easily get the blog Platform home page recommended opportunities. Believe that the hospital will have a lot of surgery pictures, suggestions can be used to put into the blog article. This kind of case picture is easier to obtain the user's trust than the big article. Just as a lot of companies are expanding their new customers, most customers don't like to see lengthy plans, but only simple case shows.

And now netizens favor "yellow" and "bloody" content, the gory operation picture is very visual impact. Look at the 39 Health Net recommended blog most are with bloody map.

4. Can borrow some popular, controversial content to attract popular

The integration of the Internet platform has given a lot of fresh people, a very good new display platform, but the beauty of the beautiful scenery has made netizens feel the aesthetic fatigue, so in recent years, the alternative ugly wind big opposite its way, overwhelmed. Netizens prefer "chicken sister" "Sister Furong" such shocking thunder, but also like "pornographic" pornographic news, "bloody violence" is never the decline of the eternal hot topic.

Serious's academic papers may not be able to get the attention of netizens, especially in the initial stage of the establishment of the blog, the flow of less weight, need a snail like step by step uphill, wasting time and energy effect may not be satisfactory. This can be combined with these popular controversial content to attract popular, and then the waves in the sand, from this large number of popular sentiment to retain that part of the potential target users.

Of course, not that in the medical blog to add some irrelevant gossip hot news, the need for these gossip hot and medical clever convergence and integration, everything has a convergence of common.

★ Look at a case, the red box is recommended in the 39 blog home page of an article. This is a psychologist's blog, although it seems to have nothing to do with the medical field, but if you can carefully find a point of integration, it can be naturally bundled. And this kind of hot article also easier to get the homepage of the blog platform recommended.

Moreover, the General Blog Platform Home Page blog recommendations are based on blog points and traffic to rank. The newly built blog points less, traffic is also less difficult to get rankings, but if you can borrow some hot controversial articles to attract traffic, improve points, to get recommendations is much easier.

5. Highlight the personality, reflect the diversity of the same blog

I visit the forum often see a lot of netizens to some beautiful photos commented, this face is beautiful, is to let people remember. Beauty is beauty and lack of soul. This "soul" represents something personal. Now many people are in pursuit of "personality", using unconventional way to win people's eyes, so that their image deeply implanted into the hearts of netizens. Why the Internet so many beautiful women are not red, and Fengjie, sister Furong this ugly person but a shot, become a well-known "celebrity"? Also because they have the kind of jumping off the people's "personality."

A memorable highlight can replace 10 of memory-prone advantages. Personalized to lay the brand core, and the difference makes the blog marketing more than twice.

Therefore, we plan to blog marketing need to consider:

What do we have that others don't have?

What is someone else but we can do better?

6. Reprint blog post to Forum community

Blog post after the release can not be ignored, many of the value of the article from the public opinion and controversy in the growth. Therefore, those who have further debate and explore the value of the blog to be forwarded to the popular forum, with the help of the public opinion of netizens spread.

(iii) Employment of opinion leaders

Opinion leaders are "activists" who have the leadership of public opinion in a certain field and can often transmit information to others while exerting influence on others. For example, Han and other well-known bloggers. Their words and actions affect a large part of the followers. If the funds allow, can be employed in the field of "opinion leaders", so that they write in the blog to recommend our product services, then our brand influence and conversion rate will be immediate.

★ The following is the second Sanjiu blog, is a urological surgeon's blog, the Red box is part of the suspect for others to play ads. Of course, we should choose the relevant industry when choosing the opinion leader.

Opinion leaders do not necessarily need to be famous stars or reds, the internet has a lot of anonymous grassroots blog, their blog construction is also very good. and contacts with these opinion leaders may not be as expensive as the stars, and the cost of hiring is much lower.

This article by Suki (free construction Station: www.nitc.cc) original release, reprint please specify the source, thank you!