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With the use of microblogging more and more customers, blog engine marketing has become more and more widespread attention. Today, large and small netizens have their own blog space, including QQ space, Baidu spaces, Sina blog, NetEase blog and so on, to commercial point of view, blog marketing is not to be overlooked but also hidden in any corner of our side. Now let's talk about the blog search engine marketing, you know and do not know things.
Web site or blog search engine optimization key factors and tools
(a) blog or website SEO optimization, website promotion of the most critical factors and query tools.
Many netizens have personal blogs and have posted a lot of information on personal blogs, have you ever thought about letting more people browse your blog? Like Enterprises, painstakingly set up a corporate website, posted on the site a large number of company information, product information, of course, hope that more potential customers can visit their own website. This requires the necessary optimization of the blog, and through a certain tool and method for blog promotion. This article mainly introduces the key factors of blog optimization and query tools.
1, through the free web site traffic statistics tools to understand your site or blog access traffic
Major mainstream blog add Yahoo, 51la, Cnzz flow statistics application methods detailed
2, blog access to traffic statistics commonly used free tools
A.google Analytics
Brief comment: The characteristic is not appear on the webpage the icon, the disadvantage is not easy to start, and other flow statistic tool statistic emphasis is different.
After registering the member must insert the statistic code to the webpage and between, the general blog is not good to use, the blog bus and so on is usable.
B. Yahoo statistics system
Brief comment: Function general, server performance is more stable, can provide two kinds of JS code and picture code, can be used for blog statistics.
C. I want it. Flow statistics
Brief comment: The advantage is the statistic project many, the disadvantage is the interface is relatively simple, the server sometimes is not very stable. can provide two kinds of JS code and picture code, can be used for blog statistics.
D.CNZZ Webmaster Statistics
Brief comment: More specialized, the server performance is more stable, the statistic project also more, but only provides the JS code, the news blog diamond level below member cannot use.
E.51yes
Brief comment: The advantage is the customer geographical location statistics uses the map to display, and in the map uses the different color to mark each province's customer proportion, and the function is more comprehensive; The disadvantage is that there are too many advertisements. But only provide JS code, and news blog diamond level below members can not use.
We can directly click on the above website to register, the registration method I do not introduce it.
(b), customer access to traffic statistics commonly used tool application methods: Statistical code to be displayed in each page to statistics accurate, generally we put it in the sidebar or the top or bottom, the insertion method can refer to the following code.
1. For the blog bus, and news diamond level above the user can insert JS statistics code as follows:
<div style= "text-align:right;" >
51la of JS Code requested
Cnzz JS code for the application
</div>
(1) Code introduction: <div></div> Block code can not
(2) Code insertion method:
News and other blogs inserted into the custom HTML, personally think that the insertion in the sidebar better, because at the top is not good-looking, difficult to locate at the bottom height.
Blog Bus blog can be inserted into the index and detail <div id= "Footer" > behind.
The final effect can be seen in this site footer icon.
2. For users who are not good at using JS code, the image code can be used in Yahoo and 51la.
Method: Http://www.szlsx.net/logs/41141509.html
Second, blog optimization, blog promotion of the most critical factors and query tools
Does your website or blog have a low volume of visits, and what are the main causes? How do we optimize it? You first have to understand that in China more than 80% Internet users to find information through search engines to find, and in China search engine sites, Baidu and Google market share is the highest. See this blog search engine marketing tutorial. So what are the key factors of Web site optimization? What tools can help us to optimize the site?
(a) The major search engine sites on this site included information query: http://www.webmasterhome.cn/search/
(b) Blog search engine value query: Website PR value query http://pagerank.webmasterhome.cn/, blog value query http://web.anyp.cn/value/Default.aspx. What is PR value, how to improve it? http://www.szlsx.net/logs/41324962.html
(iii) Blog optimization key factors and tools
In understanding their blog on the basis of search engine value, we need to search engines for the necessary blog optimization, the specific methods are as follows.
1. Blog optimization through the best keywords
(1) High price of hot word choice (this technology can generally provide), can be reflected in the blog tag.
(2) Your blog keyword has a better choice, query tools: Google AdWords keyword tool https://adwords.google.com/select/KeywordToolExternal.
(3) You can also query the keywords in your blog in Baidu, Google's keyword rankings http://tool.chinaz.com/KeyWords/.
2. Blog optimization via web site keyword density
For example, there are several valuable duplicate keywords that can appear in an article.
Query Blog keyword density method: keyword density query tool http://tool.chinaz.com/Tools/Density.aspx.
3. Blog optimization via meta tags (keywords)
General design of 3-5 label keywords. General situation label keywords by: Hot words: such as the real estate in this article, property law, contract. Cold word: Real estate. Density keywords: real right behavior. His aim is not only to increase the density of content, but also to work on the label.
(1) Use web Meta Information Detection Tool http://tool.chinaz.com/Tools/MetaCheck.aspx to detect your blog meta tags.
(2) Use META tag Builder http://tool.chinaz.com/Tools/MetaTag.aspx to optimize your blog tag settings.
4. By increasing the search engine reverse chain http://10275620.blog.hexun.com/32210977_d.html number to optimize the blog
5. Through the site's internal links and external links to optimize the blog
The information inside the blog if internal links or external links out of the problem, that is, 404 pages, you visit the page does not exist, search engine is not like. We can Google Webmaster Tools https://www.google.com/accounts/servicelogin?service=sitemaps&passive=true&nui=1& continue=https%3a%2f%2fwww.google.com%2fwebmasters%2ftools%2fdashboard&followup=https%3a%2f% 2FWWW.GOOGLE.COM%2FWEBMASTERS%2FTOOLS%2FDASHBOARD&HL=ZH-CN to check, once found the problem changes immediately.
6. Blog Article title optimization skills
(1) The same article, as far as possible the title is not the same.
(2) The title of the requirements of innovation. The new Baidu automatic collection system on the title in his article basically did not appear in the title, especially easy automatic collection, but also repeat collection. Ask the title of the article to be innovative. To express by attracting attention.
(3) The title should contain hot keywords.
7. Blog Content Optimization Skills
(1) The most hope of originality
(2) in front plus the net or other
(3) Name principle such as expert, celebrity name as far as possible super connection
(4) Increase the super connection of key hot words
(5) The picture below must have content description (simple point), also can add the ALT keyword under the source code.
(6) Highlight the theme, you can use a large title (bold, variable font, etc.)
(7) Earnestly completes the first paragraph and the last paragraph article content work (as far as possible uses the hot word)
8. Anti-seizure method is considered cheating
(1) Prohibit intentionally to join the Web page content does not relate to the keyword
(2) Prohibit illegal pointing in a hyperlink designed by an editor.
(3) Prohibit illegal content in the title
(4) Prohibit the light title without content. (except pictures)
(5) Keyword label not too much.
9. Specialized blog optimization for search engine features:
(1) Baidu website optimization http://10275620.blog.hexun.com/31540907_d.html;
(2) Optimize http://10275620.blog.hexun.com/31541243_d.html of Google website;
Core Tip: Website optimization: That is, for a variety of search engine retrieval characteristics, so that the basic elements of Web site construction and web design for search engine retrieval principles (that is, search engine friendly), so that the search engine included and in the search results ranked in front.
10. After the above optimization, you can use search spiders, robot simulation tools to test the effect.
Third, free login search engine website to promote blog
First of all to understand what common search engine sites, how they rank: Click here to learn about your blog and other free login to the following search engine site to improve the amount of Web page visits.
Google: Http://www.google.com/addurl/?hl=zh-CN&continue=/addurl
Baidu: http://www.baidu.com/search/url_submit.html
Search: http://www.soso.cn/wz/add.asp
Yahoo: http://search.help.cn.yahoo.com/h4_4.html
Youdao: Http://tellbot.youdao.com/report
Msn:http://search.msn.com/docs/submit.aspx?form=wsdd2
tom:http://search.tom.com/tools/weblog/log.php
Love to ask: http://www.iask.com/guest/add_url.php
Search: http://ads.zhongsou.com/register/page.jsp
Home of hao123 Web site: http://221.12.147.30/url_submit.php
DMOZ Login Portal: http://www.dmoz.com/World/Chinese_Simplified
Home of hao123 Web site: http://221.12.147.30/url_submit.php
DMOZ Login Portal: http://www.dmoz.com/World/Chinese_Simplified
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