Blog site's best marketing Method!

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Now the vast majority of enterprises and webmaster do network promotion, is the choice of enterprises, forums such ways. and blog site marketing to do the promotion is very few, and there is nothing very famous do very outstanding.

And this situation is now: Many people know that enterprise stations, forums, electronic trading Mall site know how to do rankings, there are many ways to do products, brands and services to promote, but for the blog but because there is no more attention, so do not know how to use blog to do promotion, blog to achieve profitability. I am a mini blogger--An ordinary seoer, knowing that good website optimization skills will certainly be shared.

The blog website Marketing does not have many people to do, does not represent does not use the blog this kind of website promotion value. On the contrary, blog is the best way for enterprises to build brand image and cultivate loyal users. Because the most advantageous aspect of marketing blog is to cultivate the reader group, the way of thinking and behavior has an increasing impact on marketing. Through the existing focus on people and blog visibility, to expand more visitors to your blog, so you can imperceptibly for your potential customers.

The specific value of blog marketing is shown in:

Increase the visibility of search engines and bring potential customers directly.

Deeply shape the brand or corporate image.

Increase the interaction between business and customers, cultivate and maintain loyal users, customer groups.

Blog Marketing Features:

Blog is the ideal channel for deep marketing.

Operation difficulty is higher.

The effect of marketing needs to appear for a long time.

Blog Marketing Positioning:

To whom: Is your blog content written to which target users?

What to write: What the content of your blog determines what visitors can learn from you?

Who will write: blog content by WHO to fill the specific?

Make the goal plan for the blog website Marketing:

Implementation objectives

1. Update frequency: There is no universal standard, but less than 1 times a month effect is not very good.

2. Reply and interaction: to regularly view and reply, visit others blog, to interact.

3. Statistics and Analysis: Set the statistical cycle, mainly through the site foreground data and background statistics.

B. Monitoring targets

Including the number of visits, reading volume, comments, reprint, user source analysis.

The choice of blog marketing platform according to different circumstances, choose the right platform, most of the following:

Independent domain name (self-built blog)

Advantages: Blog Overall style and style, layout, columns, other functions can be customized.

Disadvantage: the need for a certain maintenance costs, not conducive to later promotion.

Official website Sub Column (each major industry website own blog function column)

Advantages: To facilitate the generation of traffic, access to attention.

Disadvantage: More closed, not conducive to promotion.

Third-party platform (BSP)

Blog Services hosted =bsp=blog service Prowider.

such as: Sina, Sohu, and news, blog bus and so on.

and BSP Blog platform has a comprehensive portal category (features: Popular, high search weight, promotion makes), the industry vertical category (the advantage is to accurately cover the target population).

Platform Selection Recommendations: Portal + Vertical platform combination. This can cover as many target audiences as possible. The number of open is also best not more than 3, too many blog number is not conducive to maintaining and popular concentration.

Tips for registering and optimizing blog sites:

When registering:

Name is the name of the brand, enterprise, or website.

The Avatar is selected with a recognizable picture.

Personal Profile Introduction Properties and Overview.

When optimized:

Create an official concept.

Effective use of multimedia resources. (album, video, Audio)

Fully linked enterprise resources.

Blog site content Fill policy

1, pay attention to original content

All original content is more easily indexed by search engines. The greater the proportion of original content, then the blog on the search engine weight will be higher. Only original documents can play the biggest role of marketing, in accordance with your marketing intentions to affect readers and audiences.

Balance the relationship between personal opinion and enterprise position

On the one hand to be able to meet the needs of enterprise marketing, on the one hand to maintain personality and characteristics. Too official style is not liked by most people, but too personality and overweight in favor of personal blog. So in the content creation should pay attention to adjust in time, consciously to balance.

Long-term and stable renewal and maintenance

Each marketing method requires a long period of time and energy to operate, as a way of writing to users as a communication bridge of the blog is the need for long-term stability of high-quality content updates, blog marketing can do the key to success lies in whether can insist.

Blog Marketing Content Selection:

Provide professional, knowledge-related information and guidance around the product (service). This kind of subject writing is not very difficult, the marketing focus is to provide professional, valuable information and guidance to the public.

Exposure to behind-the-scenes stories related to products and services. Through the display of terminal products and services can not see things to shape the audience's perceptual awareness, exposure to the story of the revelations from the company's internal excavation.

Publish new developments in products, services, and Web sites. Including new products listed, promotional discounts, website features, and so on, the purpose of timely access to the audience to get the information needed. Note that the release content to be different from the official website, blog New dynamic release can be more flexible, with multi-channel (such as micro-Bo, SNS) published information more effective.

Show the corporate culture. Imperceptible influence consumers, the most direct effect is to attract talents, marketing focus is to display staff work and life, team harmony and cooperation, staff training and care, good office environment. Here should pay attention to the content of the show to avoid the advantages and disadvantages, show positive, positive energy aspects.

Display brand spirit, connotation, value orientation. This is the most difficult part of the blog content marketing, the main purpose is to try to deep marketing, impact high-end audiences.

Engage in interactive marketing activities. Marketing focus is to obtain user attention, play with other channels to publish information role.

Deal with PR crisis. The official blog is one of the best ways to release the company's views and positions, and its responsiveness and influence is greater than that of microblogs. Coping skills, in the attitude to be arrogant and overbearing, for the core issues of a positive response, the article before the release and content to communicate well.

Tips for adding sticky content to Blogs

Add a picture. Pictures and Mao have a great impact on users ' access to blogs.

Optimize typesetting. Pay attention to maintaining paragraph spacing, font bold, and color adjustment details.

Design categories and labels. Categorize articles by content.

Focus on the title and the beginning. Title to attract people, even if it is to do the title party that at least let users generally understand the content of the article, if necessary, the keyword can be added, the beginning of a wonderful to attract readers to read the full text.

Serial update. If not completed, series of topics this way.

Add hyperlinks to other articles in your blog.