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as a website of the operation of the promotion staff, it is inevitable to deal with the search engine. We also know that the real search engine can bring us the amount of traffic, need to rank in front. In addition to the normal rich content, often submitted, we also know to modify the meta tags, know more online links everywhere ... Wait a minute.
of course, often around the internet, we also learned some "devious", for example, put the keywords in the hidden input form, use a very small size or the background of the same color text, a lot of title tags and so on.
Unfortunately, we know this way too late! Search engines are learning more quickly than we do, and now almost all search engines can tell the tricks of cheating. So if you use these methods now, not only useless, but also self-defeating, the search engine will punish you: you do not accept this site.
But there is a "devious" has always been effective, and search engine bosses have said that will not be sealed off this method (in fact, it is difficult to seal). What is the solution? Haha, don't worry, I have to ask you a question first: what do you think is the difference between a site and a book? Yes, a site is a bit like a book: a lot of organized information content, and any good site also has a very clear navigation system, as a book has its own directory, the same index. But the site is not a book, it is actually a parallel between each page, in fact, the entire network of each file is intertwined with each other in a plane, rather than books, from the cover, the first page to the back of each page is portrait. In addition, although we are planning, design and production site is always supposed to have a home page, as if people are from here to our site, but on the network, each page can become People's homepage, people can enter the site from any one page, page and the amount of access between pages from the difference between our propaganda they are, Not because of their own differences. We designed the homepage on the one hand because "people inherent to the logical structure of the preferences", on the other hand, to reduce the intensity of publicity work, we just advertise "this imaginary home" on the line. In summary, a Web site is a series of files that are parallel to each other, and then we artificially give them structure and different priorities.
With such a concept, we can easily understand the so-called "bridge page". English should be called "Entry page" or "Doorway pages", straight turn is "Enter the page", "Door page", but I think that "Bridge page" may be more easily understood. Strictly speaking, the full name should be "search engine entry Doorway pages", which means "bridge page" is mainly for search engines to do. These pages point to the main page of your site, and each "bridge page" is optimized for a particular search engine to ensure that it meets some of the search engine's specific requirements (algorithms) and gets a high ranking in the engine. In many cases, the search engine is not able to retrieve your site, you need to use this "bridge page." For example, when your site is dynamically generated from a database, or the site uses a large number of frames and JavaScript, and some cases, even if you can search, the results are very poor, for example, your home page is an image, flash animation, and so on, because there is no content on the page with the key words, Search engine results will make your site very low ranking. This time, you also need to use the "bridge page." We will be based on the site's content, keywords, according to the characteristics of the engine production page, the pages themselves generally do not have any pictures, animations, and so on, is completely text, and is based on the keyword selected text, and then have one or more links to your real main page.
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"Bridge page" generally revolves around a topic/keyword to increase the relevance of the page to that topic/keyword. For instance, if your site at the same time selling Haier and TCL home appliances products, because the site's keyword also includes the "Haier" and "Tcl", which will reduce the relevance of the site, whether users use "Haier" or "TCL" inquiries, the site's ranking will not be high. At this time, we can design two "Bridge page", one Around "Haier", a "TCL" as the core, and then the two bridge pages submitted to the search engine, this can greatly improve the rankings. At the same time, if we want to submit to 2 different engines (different algorithms for keywords), then for each keyword (in the example of "Haier" and "TCL") there should be different versions of the "Bridge page" for 2 engines respectively.
Below is our concrete steps to achieve: to "Haier" this keyword as the center, for a variety of search engine new page, named Haier.html, haier-tv.html, nice-haier.html and other names. These pages can be linked to anywhere in the actual site, such as "Haier Products", "Haier Service" part of the same method for the "TCL" this keyword also create related pages, put these pages in the next separate directory of the site, and then submit different pages to different search engines. So if you want to emphasize m keyword, for n engine, you need to create m*n "Bridge page".
Note: All of these pages are linked only with links that do not need any links. The term "search engine" here refers to the real search engine that uses a search robot to collect information about a site, excluding categories such as Yahoo.
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