Business-to-business website Optimization Experience strategy sharing

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At the request of a group of famous students, I am here to share some of the optimization experience of business-to-business websites. I was in a network company engaged in the optimization of business-to-business Web site, specifically which one, I will not disclose, hehe, Ningbo so big, so several companies. Crap don't say much, start below. Business-to-business website optimization and corporate site optimization is not quite the same, because the content of Business-to-business Web site is more, can be said to be a small portal, which is not the same as the corporate site. When we do business-to-business website optimization, we must first write a more detailed plan. This program can be a seoer write, or a few seoer together to complete. After the program is written, submitted to the manager, the middle of several departments involved, to each other, for example, program group, Art group, marketing department, these we have to do a good job, because the next step to them to cooperate with our work.

When all this is done, we can do the SEM project. The Business-to-business website may have hundreds of to thousands of key words, we can divide a good category first, this some most is the long tail keyword, the target keyword also has, not many, on several. These target keywords must be first on the home page. Because the business-to-business site is the industry site, in advance, most of our work to the target keyword to do the first page. Must be first, so as to prove the position of the website in the industry.

As for the method and the means here does not say, here only introduces the Business-to-business website strategy. Next is the directory and file name, a general category for a directory, the following can be divided into several subdirectories, the directory can use a level two domain name, so the weight is high, of course, can also use level two directory. Once a catalog is identified, it cannot be changed. Otherwise, it could cause the subsequent work to be completely disrupted. And then down is the navigation structure of the design, site navigation is to guide users to visit the site's columns, menu, online Help, layout structure, such as the general term, this design is very important, we will each class column on this side, to guide the site visitors, if this piece does not do well, the volume of browsing is certainly not high, that is, the user experience is not high, We want to put the main content of our website on the front, so that visitors can come in and find what they need, and then point in, unlike now some download station, find a resource, there are more than n download page, the whole point once, no one can be really downloaded, such a station, not attract visitors two times patronize.

In fact, the design of the navigation structure has four requirements 1. Dominant navigation eye-catching clear 2. Breadcrumbs 3. Homepage highlights Important Content 4 use sitemap. Let me introduce these 4 points carefully.

1. Dominant navigation eye-catching clear, the main navigation is generally reflected as a directory, through their users and spider programs can be in-depth access to all the important content of the site. Therefore the main column must be in the homepage first screen eye-catching position manifests, and best uses the text link instead of the picture.

2. The chip-type path, the so-called "bread crumbs" is a metaphor for the user through the main navigation to the target page access to the path hint, so that users understand the location of the site without losing the "direction", and easy to return to the superior page and starting point. Each column in the path is best to add a link. As follows: Home > News Center. Even if there is no detailed path source, you should at least be prompted to look back at each page link, including the page logo as a link.

3. The home page highlights important content, in addition to the main column, should also be in the secondary directory of important content in the home page or other sub-pages to show more than once, to highlight the focus. The search engine will give a lot of attention to the links appearing in this one station, to the level of the Web page (PageRank) to improve a great help, this is also the page level of each site is generally higher than other page level of important factors, because each subpage has a link to the home page.

4. Using the site map, site Map is a means to assist navigation, initially designed for users to facilitate users to quickly reach the target page. The good website map design often manifests the complex directory relation with the website topology structure, has the static, the intuition, the flat, the simple characteristic. More text links, no or less use of decorative pictures to speed up the page load. The above characteristics in line with search engine friendly requirements, so the site map in SEO also has important significance. Especially for those who use the image navigation and dynamic technology generated pages, through the site map text link, to some extent, can make up for the spider program can not recognize the pictures and dynamic pages caused by the risk of the page is not visible. It is important to note that the site map should also focus on, as far as possible, the backbone of the content and links, rather than all the details. It is inappropriate to put too many links on one page. Google made it clear that "if there are more than 100 links on the site map, it is best to split the site map into multiple pages." SEO details are important and we can't let go of any detail.

After the navigation design is good, a website's frame comes out, this time customer service personnel ready to add content, we want to train them how to add content correctly, some people are directly copied over, do not modify, so that the quality is not high, not in line with the standards of SEO, certainly included also bad, at least should be false original, Title, the first paragraph of the text to change, the end of the time also add some of the comments of things. Fortunately, my previous company has a department is specialized in writing soft text, specifically invited the editor. The quality of what they write is much higher. Adding SEO elements is a good article. Initially there is not so much content, we can properly collect, you can use software, can also use artificial, mainly to see the strength of the company.

The following is link building, the link is divided into two parts, one is the chain, one is outside the chain, in the Business-to-business website, the chain is more important than the chain, because the site itself has tens of thousands of pages, do these links page is very good. Very powerful.

Within the chain of the advantages embodied in the following two aspects, 1, search engine included more, the search engine will naturally be more friendly to the internal links. 2, improve search engine access efficiency, to a certain extent, will improve the PR value of the site. Of course, in the construction of the chain, we should pay attention to the following aspects: 1, control the number of links within the article. In an article, the inner chain is best between 2-6 and more harmful. 2, the relevance of internal links must be high. When doing internal links, relevance is also an important criterion for improving search engine friendliness; 3. Use absolute path. This is to prevent the failure to open the page.

Inside the chain to do, and then outside the chain, external links are every site is doing things, we can usually through links, manufacturing link bait, put a link to the soft text and other methods to build the chain, and now even by buying PR high friendship links to drive the development of their own website. 1, links. Links should be with the same industry site exchange links, the other site's best link number within 10, and can not be punished by the search engine site to do links to avoid encountering "link factory" and death. 2, Manufacturing link bait: Manufacturing link bait is a labor-saving work, which makes the other side of the site actively for us to add links. There are a lot of tricks for creating link lures, but they can be summed up in two words: creativity. 3, put the soft text with links. Specially write some soft wen to each big website to publish. General Business-to-business Web site There is no link to the column, there is a special column to do the link, of course in the early days we can do on the home page to do this column, convenient friendship Exchange, and so on the site has a certain weight, you can remove, put the page, of course, even if the homepage has links to the column, when doing links also need to do relevance links, Remember to do some unrelated industry links.

Site map, this is very important, this is the search engine crawl your site page of the key things, there are many sites on the site map is not attached importance, which is why some sites are only search engines included in the amount of data on the site half, One-third or even less an important reason. Even included are not guaranteed, how to do rankings? So do a site map is necessary, now there are a lot of production site map tools, you can search. Site map can be divided into two categories, 1, HTML map. You should keep a good web page structure when making HTML maps, each page point can not be dead links, the best each page has to refer to the site map of the reverse link, so that the search engine quickly find site map, so that the site map with spiders crawling all over the station, Div is the standard structure of the site map production. 2. xml sitemap. General site Map software can be completed, mainly for Baidu, Google and other search engines, after the completion of the upload to the site root directory, Google needs to submit site map address.

After the site map, we think again, the content and keyword deployment strategy, 1, think about what the site visitors will search, and then for the user's search needs again to write the key words. 2, pay attention to title, meta writing: for example, meta although the weight of the search engine has been very low, but bad meta writing such as the accumulation of keywords, keywords and content is not related to behavior will have a negative effect. The title of the higher weight, as far as possible in the title into the keyword. 3, content and keyword Fusion: In the content should be appropriate to incorporate keywords, so that the keyword appears in the appropriate position, and maintain the appropriate keyword density. 4, for the key words to join the link is very important: for the relevant keywords to join the link, or for this page appears on the other pages of the keyword to add links, you can make good use of the inner chain advantage. These steps of thinking and brainstorming have greatly enriched the Business-to-business website's keyword list and keyword program. So as to achieve some key words conversion rate.

Website browser habits Analysis, query site search log information is often overlooked by many people, in fact, this is very important, but the log analysis of large Web sites more difficult to work more, because the amount of data is too large, so to have a normal people do not have the patience. General Web site search habits need to understand the analysis of keyword analysis, user search behavior analysis, of course, you can also through the Baidu Cloud list to create some of the hot topic of user concern.

Thematic configuration, generally hot keyword production when the topic to consider a lot of, such as the addition of internal links, and should be the relevant information to filter the aggregation of keywords, so that the content and keyword height matching, the success of the HOT keyword is much more likely. Website SEO is a series of steps, a complete SEO program should take into account all aspects of SEO, and through effective implementation and monitoring, to ensure that the SEO implementation. Some companies specifically invited editors, editors are specifically to write this aspect of the content, so as to increase return visit rate.

Finally, the Business-to-business Web site can also log on to some sites, or the directory of industry sites, making RSS, bookmarks, and further increase the amount of their browsing.

Author: Ningbo SEO

Original link: http://www.bbs-nb.cn/blog/post/233.html

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