Call function in wireless search promotion

Baidu customer demand: Baidu customers want to shorten the telephone transformation chain, improve the number of telephone conversion, to bring more business opportunities;

Offline Treasure Web page callback effect is amazing: free phone calls to netizens, netizens love to call, can directly increase the number of phone business 98.5%, to help customers repeatedly create business opportunities double the miracle;

Wireless Web page callback style small flow effect is more than expected: Early April Wireless Promotion Web page callback new style small flow on-line, contrast wireless direct (direct style): Telephone button CTR2 70%, single telephone cost low to about 15.

Style Introduction

Web page callback style: In the wireless promotion results show the "http://www.aliyun.com/zixun/aggregation/17942.html" > Free telephone consultation button new style, netizens click on the "Free Telephone Consultation" button, expand " Free telephone Consultation "floating layer, fill in the number and click the" Call You Back "button, the callback to netizens and Baidu customers to launch two-way calls, the two sides connected, you can start the call.
Requirements: Has been added V, and opened the Offline Treasure Web page back;

Opening set 2 steps away:

In the promotion backstage-additional creative page point "webpage callback"; Do not meet the necessary conditions can not enter the Settings page, will prompt specific reasons for the promotion plan or promotion Unit to create a Web page callback additional ideas, select the "Listen to group" "If you do not need to distinguish between the answer, select the default group by all the people to answer Note: If there are more planning units, you can create a batch of new operations, when the offline treasure callback exception (callback consumption hit line/account balance is insufficient) when the callback style will not be displayed.

User questions: Small head Baidu 360 sogou Taobao auction software

1. Why use a callback style?

Use the callback style in search results can be directly converted to shorten the marketing chain, to help customers improve phone business volume;

2. What are the rules for return-call style presentation and billing?

PC: Only show the top 4 search results, return to the initial floating layer show no fee, netizens click the "submit number to call you back" or according to the CPC billing, multiple clicks only a fee, anti-cheating rules with the title;

Wireless: No limit to show, click on the "Free telephone consultation" launched in accordance with the CPC billing, a number of clicks only a fee, collect no fee;

3. Callback style in the PC and the Web phone is the same button, two styles simultaneously show how to distinguish?

Floating layer for the "web phone" prompt copy for "Advisory Phone", callback for "free telephone consultation";

4. What is the priority of the callback style and other styles?

PC: Can be displayed at the same time with all styles, rules and web phone;

Wireless: At present above all style solo show, commercial bridge or direct dial show simultaneously;

5. Free telephone consultation can shield malicious calls?

Callback itself has shielding rules, you can also go offline treasure background custom settings shielding strategy;

6. After the creation of the additional creative, do you still need to audit?

Do not audit, then can be effective;

(This article by the small head Baidu 360 Sogou Taobao bidding software Test Station offers: www.xiaonaodai.com reprint please keep)