Change the domain name from the portal and talk about the protection of website brand

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the major sites have switched to double spell domain name, is really a pile after another, not uncommon, is no longer something new. Almost all famous stations are using or switching to a dual-spell domain name, and as China's economy and power play a more and more important role in the world, with the heat of the Chinese and the return to the traditional culture, this trend will continue.

Now, from the major portals for double spell domain name, to the protection of the website brand, to talk about my personal feelings: in China double spell rice (or pinyin meter) is the mainstream, but also a domestic site selection of domain name type of an important trend. At the same time, in the Internet era, more sites in order to be able to stand out from thousands of websites, the site will pay more and more attention to the construction of the brand, so, choose to use the name as the site's Chinese names, the choice of business class double domain name as the site domain name, will become

First: The start of double-spell domain name

Early several major websites take the lead to use double spell, form the demonstration function. Like: Baidu.com, Taobao.com, qidian.com, dangdang.com and other famous stations, are used double spell. As a result of these sites bigger and stronger, so that the dual-spell domain name in the domestic formation of a strong demonstration role.

Analysis: Baidu, Taobao, hao123.com these sites on the promotion of dual-spell domain name, work not!

Second: The major portals for double spell domain name upsurge

Medium-term, recent major sites have to enable or switch to dual-spell domain name to the use of the domestic network to the experience. Like AV storm stormplayer.com―>baofeng.com; Internet Express flashget.com―>kuaiche.com; Cool dog kugoo.com―>kugou.com; Drive China Driverchina.com―>qudong.com and News homeway.com.cn―>hexun.com; Sohu: sohoo.com.cn > Sohu.com Youdao: yodao.com > Youdao.com, there are century Jiayuan, such as love21cn.com―>jiayuan.com; Bai kijiji.cn―>baixing.com, college entrance network igaokao.com―>gaokao.com, and so on. Now, Cool News (kuxun.cn), and kuxun.com to take home!

Analysis: The reason behind the major web sites have to switch to double spell domain name, I think there are a few of these reasons: an early several major web site demonstration role, so that the pinyin meter to become a consensus and recognition; the second is that most of the domestic users of English domain names are common cold. After all, hundreds of eighty or ninety of netizens, are no English foundation, only a very few people can remember and correct spelling out the name of the English word, so, the major sites in order to put together and adapt to the input habits of netizens, therefore, renaming is inevitable.

Third: From double spell to Google's short domain name hot

A variety of small and medium-sized sites, new sites (Enterprise station, personal station) will also try to find and use pinyin and simple spelling domain name.

Analysis: The major portal sites, industry sites, professional sites are in the use of double, spell domain name, those small station, new station, of course, will follow. Just like Google enabled the g.cn short domain name, Xin began to change a short domain name hot as: six rooms 6rooms.com―>6.cn; first commercial ebname.com―>22.cn; gold net goldenname.com―>4.cn. Therefore, for domestic users of small and medium-sized sites, or even new sites, will be the first choice to double the domain name, if there is no financial resources to buy, it will be a simple fight or more spelling for the second election.

Four: In order to localize, foreign enterprises also follow the "double spell"

Foreign enterprises, it enterprises, into the Chinese market, in order to localize, will also use double, simple spell, or more spelling as the domain name first. Here is a positive and negative example: the customer set net (kijiji.cn) ―> people Net (baixin.com). Like the use of the ebay domain name Www.eachnet.com said it, to now I can not remember its URL, every visit I will search from Baidu. I believe that there are many netizens in China will be the same as me. And Taobao is not the same, as long as you remember it is called "Taobao", its web site basically do not have to deliberately memory. Which is easier to use than the two, which is more in line with the taste of Chinese netizens? ebay is more than Taobao, I think, the domain name in the account of the mutual element is also very large. Why doesn't ebay choose to use yiqu.com?

The fifth stage: Double spell domain name behind, don't forget to give the enterprise or the brand of website to do well in advance firewall

A variety of companies, newly established companies and new Web site people to work on the Internet, will be the name of pinyin as the first goal of domain names.

Analysis: Here I want to do a detailed analysis. Why are all kinds of companies, newly established companies and the new Web site of the Internet project, will choose to trade name Pinyin as the first goal of domain names?

Because the enterprise wants to build and establish its own brand,

The name of a company or a website is usually based on a group of creative words. That is, as far as possible without common words, and to the creative phrase or the new combination of words, because, generic words are not conducive to brand building, not conducive to the creation of new brand image, not conducive to the site or the late brand protection of enterprises. such as trademark registration, such as www.kaixin.com,www.yifu.com, www.jiyili.cn three domain name in the happy Kaixin, clothing Yifu, memory Jiyili You can not register trademarks, otherwise, 08 will not make a "net" Domain name event.

If the net (kaixin001.com) can "happy" registered as a trademark, thousand elephants can use the same name similar to the domain name to build a "net"? Similarly, there will not be a variety of shanzhai net. On the contrary, like the use of well-known as the site name of Baidu (baidu.com), Google (google.cn) Thunderbolt (xunlei.com), as long as registered as a trademark, who dared to start a Baidu (baidu001.com), Google (google001.cn) or Thunder Net (xunleiwang.com) of the cottage site? In this regard, I think, happy to a large extent, the loss of a common name to do the site's name.

Here at the same time to tell people who have or are about to create new websites, new businesses, if you want to make the website or enterprise bigger, do strong, want to make it a brand, try not to use common name (Chinese name and phonetic domain name), because use common name, when your website or enterprise bigger, will encounter how to protect the brand problem. This is when you suddenly find that you cannot prevent others from using the same or name Domain name as your site or enterprise. In this way, you through the early hard to build brand, because others use the same or similar domain names or names, and is blurred, and even reduced to other people's wedding clothes, making early publicity, efforts and pay, into the late sharing of other people's achievements, happy Net (kaixin001.com) is such a typical example.

First of all, explain: the characteristics of the name of the phonetic meter: not like "people (baixing.com), School (xiaonei.com), Memory (jiyili.cn)", and other common phrases, but a new combination of words, such as: Blood Net (www.tiexue.com), Teng gu network (www.tenggu.com), Dangdang (www.dangdang.com) for the class site. Like this type of site, the name just came out when some of you read it will feel unnatural, not fluently, like Google (skeleton?)), Haier (child?), remember the first two years, Google just started Chinese name for Google, there is a lot of people who scold Google name ugly, failure, but now used to it. When everyone is used to "Google", do you find it now? It is the name is very unique, unique you can no longer take out a name close to it, if a rival or peer want to counterfeit a similar name with Google, difficult to "skeleton", "Gug", "Gug"? Haier, too, You can't get another "sea son" or "scary"? This is the Enterprise or Web site name to pay attention to the protective name, is to prevent or prevent others to take a similar or close to you, so that the site in the late brand, has been a large degree of protection.

The above point, is a lot of webmasters are negligent or do not pay attention to the place, most are to take a generic word name, only the site early good promotion, good publicity, such as the talent of the site: you search in Baidu "Yunnan Talent Network", a lot of site names are highly similar, such a site name strategy, Users are difficult to distinguish who is who, how to talk big, do strong, or even make a brand? Like-Teng gu Network (www.tenggu.com) This site, where Wennan and domain name, the use of proprietary name strategy, with strong exclusivity or exclusive, Teng (teng, rattan, pain, transcripts, Teng, dreamily, 漛), and (Gu, Bone, gu, Gu, gu, estimate, drum, solitary), in addition to "Teng gu", and then carry out other combinations, it is difficult to take out a decent name. Dangdang (www.dangdang.com), Iron Net (www.tiexue.com), and so on, is the same.

Therefore, to do a business, especially to do IT industry CEO, Webmaster, when your site is mainly for domestic users, the choice of dual-spell domain name is very important, at the same time named to be as far as possible with the proper name, to consider the protection of the name of the brand in the middle and late development, To reserve enough space for the long-term development of the enterprise or website. Don't wait for it to grow up, to mend it, then it will pay a great price. Like Happy Net (kaixin001.com) event: Brand by Happy Net (kaixin.com) and a variety of shanzhai version of the fuzzy, differentiated.

This article in 2009-3-16 in the Domain name City Forum on the start, now make some changes, if there are deficiencies, I hope to communicate with you a lot of learning!

Author: June Lang's article starting admin5.com Webmaster Network, Welcome to reprint.