Chibi Hotline Zheng Shaofang: 4 key to a good local community

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Recently, by Sing Company (Comsenz), China Webmaster Club and Tencent large Chu network, 265G jointly launched the "discuz! The 10 anniversary of the national opening tour of Wuhan Station and the Hubei Webmaster Conference was successfully held in the report Hall of Wuhan University teaching building. More than 500 from Wuhan, Jingzhou, Jingmen, Yichang and other areas of Hubei webmaster gathered, participated in the meeting, and in the field interactive link showed a considerable degree of activity. It is worth mentioning that the meeting also invited many local Hubei more important local webmaster participation, in the afternoon on the "local community web site operation and experience sharing" of the round Table discussion, Chibi hotline webmaster Zheng Shaofang's statement is clear, concise and incisive, and has a strong operability, to win the presence of the owners affirmation. The author intends to put some of these valuable, important points out, in order to treat more stationmaster, discuss and study together.

Experience One: Pay attention to People's livelihood, do a good job of public opinion guidance, to obtain the support of relevant government departments.

Zheng Shaofang: We are starting from the second half of last year to do public opinion briefing work, so far the forum has been "shaking" changes: daily average posting volume from 3000 to the current 6,000, PV from 120,000 to 180,000, the site's social influence has also been greatly enhanced.

I think two important factors play a key role. Because we do not have a local newspaper, local television programs are very few people to see, can be said that almost no media, our site should be the largest media platform, basically the size of things, are through our website to pay attention to the people, which is a feature of our local. Another point I would like to emphasize is that our local Government attaches great importance to the network of public opinion, in fact, it is really difficult for us to make good people's livelihood and the pressure will be very great. Therefore, we now have a more profound feeling that local communities still need to work closely with the government to get their support.

specifically to the operational level, here I share a case of ours. For example, on the bus refusing to hire, netizens will tidy up a post, our editors will do a practical investigation after a public opinion feedback to the higher authorities and the leadership, through the public opinion feedback sent to the relevant departments, relevant departments or responsibilities need to come forward to answer, so that the real help users solve the problem, See the relevant departments so pay attention to network public opinion, ordinary people are more like our website.

Experience two: to adhere to do more offline activities, enhance online users online interaction.

Zheng Shaofang: Since its inception, we have always attached great importance to the launch of the Forum line activities. 2007, we set up the first special Club Road Bike Club, which gradually opened more than 10 special clubs, offline activities are very frequent, so the popularity of the site increased significantly.

For example, our outdoor self-help tour, established so far, at least 2 activities per month, the largest one has thousands of participants, and our outdoor activities are generally more healthy and environmental protection upward, non-commercial operation, so in improving the social atmosphere has also played a certain role. In general, we make banner banners for every event, and guide the training of participants to take photos of the good habit of posting, so the offline activities of the scene uploaded to the Internet, each person involved in the activities can be infected, they will naturally participate in the online discussion, online users feel the activity is interesting, will actively participate in the line activities, So each activity ended, our days of posting volume will have a significant increase, plus more than 10 other clubs, we basically every week has a period of activity, participation in the group is also suitable for all ages, the effect is very obvious.

Online, for example, 2008, we rely on the forum to develop the local dialect of the chess game, while on-line breakthrough 5000 people, in the local very fire, the impact of the forum has slowly opened.

Experience Three: often organized some public welfare environmental volunteer activities, do have a social responsibility network platform.

Zheng Shaofang: I think the local community is bigger, we must pay attention to a social responsibility problem, because there are so many netizens to participate in, trust us, as a relatively new industry and young entrepreneurs, we should put the spirit of public welfare environmental protection to carry on. From the site's own development, you do a good job in the cause of environmental protection, will be corresponding to more praise and support netizens, for their own brand and the promotion of popularity, there are very many benefits.

But the public welfare environmental cause invests too big, the activity is also apt to cause the netizen to be disgusted, therefore I personally thought that one year most does 2~3 period, and must find the good point, has the good effect, is apt to cause the sympathetic chord. We are starting from 06 to do the public service platform, that year rescued a leukemia girl, and then 2007 and Tianya together to help a street children, that activity has been Phoenix, Xinmin Evening News and many domestic newspaper media reports. At the beginning of 2009, we also organized a relatively large public welfare activities, for the small Ambassa poured sulfuric acid for more than 60,000 yuan, the major television media in Hubei Province reported ...

Some stationmaster may think that does this piece is very difficult, I personally think that does not have any big difficulty, mainly is considers good how to launch the good Netizen's strength. Because there are many friends of love, they just need a more trustworthy platform and channel to dedicate their love, we just provide clues, good channels can be. Others may think that the cause of public welfare and the Forum's commercial operation is a conflict, in fact, the contrary, because the site has done a public good, many enterprises will feel that we are responsible for the platform, they are more willing to trust us, in fact, is more conducive to the future development of the site.

Experience Four: Do a good business operation, improve the profitability of the website.

Zheng Shaofang: I think the community and business operations should be properly segregated. The community should maintain its original ecology, and through a number of business operations to improve the profitability of the site.

I think that discuz! After the X series comes out, this idea is very clear. discuz! The X-series community starts with the homepage and the channel page, and while maintaining the community's original ecology, the website also has a "portal" framework, and I think the local community website should keep this form. Let the community's own moderators and managers to manage operations, and our company staff, should do a good job of guidance and information sorting. Push consumer and business interests to the home page and channel pages, and then I do business on this.

At the same time, the site itself should also consider the use of the site's own resources and popularity, appropriate to hold a number of commercial activities, relying solely on the community's own profit, at present in the three or four-line city, I personally think it will take a while, the focus should be on the community, do the relevant vertical

It is reported that the Chibi hotline was established in 2001, mainly serving the majority of middle-aged and young netizens in Chibi area, currently registered more than 100,000 people, the annual advertising revenue of about 400,000, the daily posting amount of about 8000, one-day access IP number of about 20,000, has been the Chibi and even the impact of Hubei Regional site Webmaster Zheng Shaofang said, Chibi hotline to walk more stable, he was lucky to choose to use a decade ago discuz! Forum procedure, is discuz! Loyal users so on discuz! All kinds of activities were enthusiastically attended, he hoped discuz! After more to Hubei, more concerned about the growth of Hubei webmaster.