Cloud computing: Technology that should not be separated

Lonely's authorities seem to always want policy to tease industry nerves.

Last October, the Ministry of Industry said it was stepping up its guidance on cloud computing. And so on and so on and so on, it never came out. Now the Ministry of Industry is jumping out of the box--is stepping up the development of cloud computing industries guidance, the difference is that this time they said that the industry guidance document "is expected to be formally announced after the two sessions this year."

News, the financial media has been hot, launched 11 cloud computing concept stocks value analysis. It is worth pondering that most of the comments are similar to the expression: "The above products are still in the incubation period, is expected to start next year to contribute to the company's performance." ”

Is it understandable that the cloud computing products developed by most enterprises are not yet mature enough to be accepted by the market? Can be proposed from 2006, 2007-2008 by the Amazon, Google and other international it giants to follow up, 2009-2010 High-profile swept China and form a business, 2011 was honored into the country's seven strategic emerging industries, 2012 to continue to promote ... Cloud computing has already been in China for more than four.

Four years, but also cultivate a decent, can contribute to the performance of the enterprise products? So the development of cloud computing industry, can be used to describe the hysteresis?

Good concept, but seemingly outdated cloud computing has been less favoured last year-at least at the high fair, known as the barometer of China's high-tech industry. The year before last 20 companies together to launch cloud products, and the nine major exhibition hall in the cloud computing concept of less than 5 exhibitors, is really very few can. This year does not know, has not opened, but estimates will only be less, not much.

In many home appliances trade fairs (for example, Shenzhen Huaqiang North often open the XXX Consumer electronics exhibition), "cloud" concept has been prevalent. For example, bens electrical appliances, the introduction of the rice cooker are called "Yun Rice Cooker", in fact, it is only a remote control of the program, set in the Internet of things or mobile technology, as can be said to make sense. In addition to this rice cooker, I noticed that most of the home appliance exhibitors are now abandoning cloud computing and returning to the concept of intelligence. "It was just the concept of packaging, concept marketing, like the previous Low-carbon environmental protection." Cloud computing is more difficult to understand than Low-carbon environmental protection. "The concept of cloud computing is out of date," said one individual exhibitor with a sharp tongue.

The concept that is still very mysterious today, really outdated? To answer this question, it seems that one of the most fundamental logic is to be clarified-what is cloud computing?

The definition of domestic related cloud computing, light search Baidu Encyclopedia is not less than 20 kinds. Here we do not do technical discussion, choose the industry's more trend definition: "Cloud" is the resources on the server cluster on the Internet. The local computer simply sends a demand message over the Internet, and thousands of computers at the far end provide the resources needed and return the results to the local computer, all of which are done in the computer cluster provided by the cloud provider. In layman's terms, resources are provided in the form of services through the Internet in large hardware facilities. Documents, e-mails, and other data can be stored in the cloud, which is available on any computer or mobile device.

The definition of cloud computing is more like an elaboration of the effects of using cloud computing. And just look at this effect, you know cloud computing will give the entire IT industry chain to bring how revolutionary impact.

The traditional IT industry chain includes equipment suppliers, software developers, agents, system integrators, service providers and operators.

And the use of cloud computing, the most important and most terrible, is a threat to the survival of hardware vendors; you want to Ah, cloud computing is the core of the game is a huge amount of data management-in the face of such a large number of data storage and analysis work, cloud service room is absolutely pear, so cloud service providers can only use virtualization, duplication of data deletion , automatic thin configuration and other technologies to improve the utilization of hardware devices. And the use rate is greatly increased, while the shipments will be reduced sharply. As a result, the survival of hardware vendors will be much tougher. A little more ideological level: from the point of view of environmental protection, throw away the hardware is also the general trend.

Second, squeeze channel and integrator profit margins; In the PC era, software vendors develop software and then sell to customers to earn money. But in the era of cloud computing, this business model will no longer work. Service providers will have more opportunities to make money through cloud platform services, including Enterprise-class mail, partnerships, data storage, backup, and more. When users are no longer purchasing equipment and purchasing services from cloud computing providers, the profit margins of the integrator are greatly squeezed.

So we see the most successful PC era companies Microsoft, Oracle, Adobe are all cold, rotate the cloud strategy. Microsoft, for example, has unveiled Windows Azure, which is considered the most important product after Windows NT in 16 years. In a letter to consumers, Microsoft CEO said that Microsoft had begun to offer a "Software + services" Model A few years ago, and that the model is now further implemented in "cloud computing", where Microsoft is no longer making money from software, but is making money from software installation, storage, upgrades and maintenance. Other companies have followed suit. If this business model can work, it will be a way for Microsoft and even traditional software companies.

(Responsible editor: Fumingli)