Cloud computing identifies the major future trends of the IT Industry

The acceptance of cloud computing is continuing to rise. The North American market becomes the global public cloud service's core market, the platform namely service (PaaS) is favored by many enterprises, becomes the long-term strategic deployment goal, the software namely service (SaaS) because of its various service way, provides the service supplier to win more profit space.

Overall, cloud computing has identified the industry's major future trends in the industry, for example, it is moving from a support service to a service-oriented product, with a gradual convergence of IT support for large, small, and individual consumers that will change their current consumption and business models in an independent or integrated manner.

North American market becomes public cloud main battlefield

The global market for publicly-owned cloud services has reached $74.3 billion trillion in 2010, up from $58.6 billion in 2009, at a growth rate of 26.7%, according to a Gartner research report. Gartner also predicts that the global public cloud market will reach $176.8 billion trillion by the end of 2015 and that the composite annual growth rate for 5 consecutive years from 2010 will remain at around 18.9%.

In the survey, Gartner found that, so far, the North American market has always been the application of public cloud services, the largest regional market, accounting for 60% of the global market, and in the near future, the Chinese market has shown greater development potential. Gartner also found that financial services organizations are still the biggest users of public cloud services in terms of user groups, and in the 2015, High-tech Industries, manufacturing, finance and public services will be the core companies to adopt cloud services.

PAAs with forward deployment value

Gartner has said that PAAs has become a "hot" business in the public cloud service market, although it is currently a small percentage, but companies generally believe that PAAs has a potential long-term deployment importance and is still at an early stage of its development.

In the face of the coming public cloud market, Gartner recommends that enterprises should change their thinking in a timely manner.

Large IT service providers, which attempt to dominate the cloud computing market, should pay more attention to the impact of cloud computing on business models and marketing campaigns, rather than betting on the cloud market in a messy way. They should understand that customers will be more interested in the products and services that vendors offer to the cloud environment.

According to a survey of cloud service growth requirements, it is expected that by 2015, some it buyers will be looking for alternatives to existing products, of course, buyers will not rashly simply accept these new alternatives, after all, based on cloud computing services and products is a new technology, the model is also contrary to the concept of existing IT vendors. By then, those emerging cloud service providers need to raise their values and be clear about the real differences between their products and the traditional offerings offered by existing suppliers.

SaaS breakdown of three industry roles

Gartner has found that many companies are currently planning to use SaaS quickly for cost and value reasons. They want to reduce enterprise operating costs through rapidly deployable and shared SaaS applications, while attempting to expand their business impact by bundling supporting software and professional services.

By attaching consulting and other software to software as a service (SaaS) application as an integrated or holistic business solution, this will create more revenue growth opportunities for the cloud service value chain (CSVC) and professional service providers.

Gartner recommends that the SaaS service provider focus on the following three points.

First, through the partnership in the value chain to create open channels, expand the market scope, and then add more value for buyers, enterprises should try to provide partners with customized solutions, in order to open up effective channels of the market;

Second, focus on the definition, aggregation, and consolidation of SaaS solutions, creating higher value benchmarks for more specific segments, and enhancing buyers ' traction in SaaS and cloud services;

Third, the segmentation target market can adopt the specific SaaS application, distinguishes the ability gap between different software, this kind of gap can provide the new market opportunity for the supplementary software, the professional service.

At the same time, Gartner believes that with the spread of this new trend of SaaS applications, the SaaS industry chain will gradually differentiate into three new roles associated with it: SaaS Aggregators, SaaS Consulting and Convergence services, and SaaS value-added solution providers.

Vendor Inventory: Traditional It vendors continue to lead the cloud market

Since most of the cloud computing is still limited to infrastructure, in the cloud computing market, providers of servers, storage, networks and other devices that are doing business around the data center will take the lead in bringing back the first bucket of gold. Although cloud computing in the mature phase will usher in the booming software industry, now, in the current situation, in many foreign companies have turned to SaaS service software vendors, the number of software providers to achieve real profitability is not many. And in the Chinese market, operators and the government's enthusiasm, obviously higher than the local hardware and software manufacturers.

Throughout the cloud computing industry chain, IBM, Hewlett-Packard, Dell, Microsoft, Cisco should be ranked as the top of the cloud equipment and service providers. Among them, IBM and Google first proposed the cloud computing concept, it has now been declared as the industry's only provider of total solutions to end-to-end cloud services, and in March this year presented an "intelligent computing" upgrade strategy to provide an automated, integrated, and integrated for the enterprise through the integration of advanced technology and latest trends in the IT infrastructure , secure large-scale data consolidation, optimized systems, and cloud computing delivery patterns.

In the field of network equipment, Cisco also a few years ago, the direction of research and development in the cloud environment of the new network architecture to build, recently, with VMware, EMC formed the VCE Alliance, hope that through the hardware and software core manufacturers customized solutions to break the traditional network isomerization problems, and this will be the arrival of the public cloud to clear the technical barriers.

(Responsible editor: Lu Guang)