Cloud notes emerging manufacturers crazy to rob business opportunities

In fact, Cloud notes from the original concept, into a real product and application, in addition to foreign veteran cloud notebook manufacturer Evernote recently released its own Chinese version, many domestic manufacturers have already been eyeing this big cake.

Cloud notes cater to user needs

The so-called cloud notes, refers to the cross-platform simple and fast personal memo tools, can help users collect and organize a variety of information. As long as users download cloud note applications and register, they can be used freely on PCs, smartphones, or other mobile devices. For example, a user records a phone book on a PC, and the cloud Notes application automatically uploads the file to the cloud server. After that, users can easily access the file via smartphones or other mobile devices. A variety of notes or documents that users perform on other mobile devices can also be accessed, consulted, or modified by a PC.

Cloud note applications can also store different types of notes and documents. Minutes, life memos, fancy ideas and sudden inspirations can be quickly recorded in cloud notes. Cloud notes not only support taking photos and adding pictures, but also use a variety of devices to read, share, and modify across platforms. It is such a fast and convenient, in the mobile internet era, cloud notes have become an indispensable application of users.

In addition to ease of use, the security of Cloud Notes is one of the most important reasons for users to be hot. According to the introduction, because the Cloud note application will be the user's notes and documents are stored in the cloud server, so the security than traditional network hard disk and other network storage applications have significantly improved.

Microsoft Senior Software engineer Li Ming to the economic reference newspaper reporter, Cloud Notes application of the background server will generally use a decentralized storage cloud platform, which means that the user's files are not simply stored on a server, but after the data encryption and other special cloud processing mechanism, are stored on separate servers. As a result, even if a hacker steals data from a server, it will end up with fragmented files and a complete note or document.

In a Web survey, the vast majority of users think that the security of cloud note applications is one of the most important reasons to choose to use cloud notes, while more than 60% of business people and technicians say that security is critical to personal work, so choose to use only cloud notes.

Wang, a senior IT business analyst, told the economic reference newspaper that cloud notes apps are becoming more and more popular with users because in the mobile Internet era, users are more likely to use mobile devices such as smartphones and switch back and forth between mobile devices and traditional PCs. Therefore, the convenience of cloud note application meets the needs of users.

Cloud notes Wind the new favorite

When it comes to cloud notes, it is impossible to mention the old cloud note maker Evernote.evernote is one of the first manufacturers to launch cloud notes, because its applications cater to the mobile internet age users of the use of habits. As a result, Evernote applications have been at the forefront of the download rankings of Apple's App Store and Android app stores.

This May, Evernote a high-profile release of Evernote's Chinese version-impression notes. Fille Liebing, chief executive of Evernote, said in Gmic this year that China is the third-largest market in the world and is expected to surpass the second-ranked Japanese market at the end of the day.

In addition to the huge users of the Chinese market, China has recently given Evernote a big gift. Evernote recently announced that it has just received a 70 million dollar D-round financing. It is China's broadband industry Fund (CBC Capital) and VC company Meritech Capital. Not only that, Evernote also said he plans to set up a joint venture with China's broadband industry fund to develop a Chinese cloud notebook in the blue sea.

In this respect, Wang to the economic reference newspaper reporter, from CBC capital investment Evernote View, Cloud notes are becoming the new favorite of VCs. Because cloud notes cater to the mobile internet age users, the application prospects are very optimistic, and cloud notes business model is also clearer, can bring stable cash flow, so the business opportunities will also be with the cloud notes continue to become increasingly clear.

Wang introduced, taking Evernote as an example, the business model of cloud Notes is mainly to provide premium services and free advertising services. Public data show that Evernote's registered users are close to 30 million, with more than 25% paid subscribers. Wang believes that business people and technical personnel for cloud notes is strong demand, will be a stable paid users, the resulting cash flow enough to ensure that the Cloud notes company profitability.

Domestic manufacturers have sprung up

Although Evernote has long been a leader in the global cloud notebook industry, domestic manufacturers have also been outdone and have been aiming at cloud notes this big cake early.

At present, many domestic manufacturers have launched their own cloud note application. For example, NetEase's Youdao cloud notes, the Grand Marcum Chronicle, the domestic top software team fit of Fit board and Fit Cloud notes. According to incomplete statistics, more than 50 cloud notes can be downloaded from Apple's App Store and Android app stores, with 10 of the balance of cloud notes used by domestic manufacturers.

For domestic manufacturers in the cloud note the application of enthusiasm, investment Group senior analyst Feng Po that the main business opportunities for cloud notes attracted domestic manufacturers. He points out that the innovative application of cloud notes similar to Evernote as long as its service is good enough, the future market space is very broad. Once the user's use habits are cultivated, the stickiness of the user can also be transformed into a strong ability to become realizable.

Wang that at present in the Chinese market, such as Evernote Cloud Note application is still a blue sea, for domestic manufacturers, is a perfect opportunity. If domestic manufacturers can quickly launch suitable for the use of Chinese users of cloud notebook applications, the future will be able to win a large market share.

In fact, many domestic manufacturers of cloud note application, has won the favor of the vast number of users. To NetEase's Youdao cloud notes as an example, Youdao cloud notes in July 2011, this application through the cloud storage technology to help users build a easily accessible, secure storage of cloud notes space, can be accessed through different devices and different operating systems. Because of its unique design and ease of use, once launched by the user is sought after. In Apple's App store in China, a short period of time, Youdao Cloud notes leaped to the Efficiency class application first, one by one defeated the veteran Evernote.

Li Ming to the economic reference newspaper reporter, the domestic manufacturers better understand the Chinese market, more familiar with user habits, especially for domestic users of mobile phones, computers and new mobile devices, more than foreign manufacturers understand. Therefore, the design of the product is also more targeted, easier to win users. In addition, domestic manufacturers are also easier to find suitable for domestic business model, more than foreign manufacturers to seize domestic business opportunities, and ultimately to achieve profitability.

Manufacturers should avoid swarmed

Although cloud notes have sprung up to become a market star, but also many insiders pointed out that this market also contains risks, domestic manufacturers should not swarmed.

Industry insiders generally said that although cloud note application is very popular with users, but whether in the short term for domestic enterprises to bring profits is still unknown. Feng Po said that some platform-oriented enterprises or for strategic considerations, cloud Notes as a tool for long-term free, taking into account the Chinese Internet users "free" consumption habits, cloud notes this service to achieve a fee for the road will be very long, it is expected to be difficult to achieve large-scale profits in one to two years. Analysys International analyst Sun Pelin that the current domestic cloud notebook users are small, is still in the initial stage, so it is too early to consider profitability.

Wang that, because the cloud note application in the programming technology level, realizes does not have the difficulty, therefore may appear the domestic manufacturer swarmed situation. By then, this area will appear vicious competition, free will become manufacturers helpless choice, which will make the profit prospects of manufacturers worse.

Li Ming believes that the future of cloud notes in the field of various manufacturers swarmed inevitable situation. However, he stressed that cloud note application, although from the programming level, there is no particular difficulty, but behind must have a strong cloud computing power support, in addition to background server and other hardware conditions, but also need a variety of software security, only in this way to give users the best experience. At present, most domestic manufacturers do not have such hardware and software conditions, so even the introduction of user-friendly cloud note application, it is difficult to provide users with the same satisfactory service. The end result is the user abandons, is eliminated by the market.

(Responsible editor: The good of the Legacy)