Cloud services Bubble has come

Yesterday's "China Cloud Computing Conference" on China Unicom announced June will launch a personal cloud service, that is, the client support all Terminal Address Book, mail, Album Cloud synchronization, Cloud backup and cloud sharing. China Mobile also announced plans to put tens of thousands of servers into the private cloud. Are big. These days, as an internet company or a company trying to get into the Internet, if it's not a so-called cloud product, I'm embarrassed to say that I'm doing it, but Tico is going to throw cold water on it: "Cloud services will be the next big bubble on the internet, and this momentum has already appeared." ”

Cloud services from cloud computing are bogus clouds

Iron elder brother checked, at present a variety of cloud services a variety of dazzling, almost internet companies, operators, and even with the internet has a cloud products. Recently more fiery has the following several: Bat cloud services, operators such as Unicom Mobile Telecom cloud services, mobile phone manufacturers such as small Mihua for ZTE's cloud services. Although all claim to be cloud service, but the difference is big. Look at these kinds of cloud services are the user's hard disk content to the cloud server, on the one hand can reduce the user hard disk memory pressure, on the one hand users can realize real-time online access to information, convenient and convenient, generally free or charge cheap fees. Of course, there are many services such as cloud disk to make money, but Tico that for these big-name companies, cloud disk This private cloud services is only a cover, the purpose or large data.

For the cloud users, the upload of each data cloud server can read in addition to the privacy of information, such as file name, size, user habits, regions, gender and other information will be cloud collection combined with cloud service account system for storage. The data is large enough, the dimension is long enough data will become a treasure, can be based on data to establish an analysis model to effectively predict user behavior, to achieve business purposes. It is the common goal of all cloud products to capture user information through cloud services to achieve precision marketing in cloud computing.

This technique is more evident in private clouds such as various web disks in this part, and such as Ali, Tencent Cloud Server is actually in the cloud services to build internal collection data closed loop, and ultimately to achieve large data collection, such as Taobao Third-party development companies must store data in Aliyun platform, such as ERP system and shop system, The Aliyun server ensures that these data are not easily secured by third parties, especially for competitors, to ensure the security and uniqueness of their data. In addition, there is a variety of cooperation with third-party companies to get more data. And Tencent Cloud is basically the same, after the micro-cloud certification of third-party development companies must move the server data to the Tencent cloud server ...

The false clouds are blown out to be broken

But whether the end result of cloud computing is close to reality depends not only on the amount of data but also on the size of the data dimension. Bat this kind of Big Mac basically got the Netizen in daily browsing, search, purchase, social all data, is worthy of big data and cloud computing name. In contrast, such cloud services as Huawei ZTE can only capture data on the user's communications, although it may be a large amount of data, but because of the single data dimension, cloud computing is hard to get accurate results. And the same kind of cloud services in a variety of cloud products are basically in a single data dimension of the operation, if not accurate results to the cloud services how to use? Tico started talking about cloud bubbles. Who can get the dimension more cardinality more data who won the cloud service position, obviously Unicom mobile Huawei ZTE not, Iron elder brother can only regret to tell them, million servers to be wasted. Cloud services are also the bubble of this kind of enterprises to blow out, continue to fall away from the broken.

BAT Cloud Service has its own limitations

But the cloud services such as bat have their own closeness, and it's hard to call them real big data in a short time. Baidu because of the most abundant Internet users search data and cooperate with Baidu Cloud service products are the most opportunities to win the opportunity, in February this year, Baidu and Beijing Wei planning to carry out the so-called "health cloud" cooperation, according to the Wei planning company said "Baidu has cloud disk, these help us universal users, industry users, enterprise users, through its excavation, Analytical research can lead to decision making. "It is really a big piece of cake, Baidu has the opportunity to become by virtue of a large number of data base and search the many dimensions of the cloud to win the service." But Baidu for a long time account system has not been established, resulting in user behavior data, but it is difficult to track down to specific users. The result is that the data is large, and the number of users to the real cloud to the individual is pitifully low. Therefore, Baidu nearly two years of basic in all products in the account system, to encourage users to register, such as Baidu Bar, has completely ended the tourist model, unregistered users can only see a little content, to see post posts must register login Baidu account. All this is for the account system to establish and get through. If the account system to get through Baidu cloud opportunity is still very large, Baidu must now change the past has no users of the search problem.

Tencent has the richest data, has the information data, has the social data, also has each kind of cloud service product cooperation, the surface has been perfect. But Tico that Tencent's problem is itself too perfect, has been perfect to the extent of closure. Tencent is trying to create a closed loop of data, since it thinks its data is very complete and does not require help from others. The most obvious is the micro-credit certification of third-party development companies must move the data to the Tencent Cloud services, the purpose of Tencent does not allow the release of micro-information data. On the one hand, Tencent also began to sell the development of the company before the development of the template. Thus, the third party company was forced to die, but also Tencent itself play, and form their own a play all the closed mode of work, closed environmental data is also limited. Third-party companies are not just developers, they are also responsible for promoting and fresh data import, which is clearly hard for Tencent to do. Large data for Tencent is a double-edged sword, see how to use.

And Aliyun started at the latest, 09 years ago. And Ali's biggest problem is buying too much data, socializing and the normal knowledge of browsing data to spend less, it is difficult to come up with really accurate results. Ali shares the micro-blog, from the data point of view is also to make up this shortcoming. But the question is whether Sina Weibo user account with Ali account system is a problem, now Sina in the lively push micro-blog shop, a sense is also in the open account system, but how the effect we wait and see.

Breakthrough limitations only open sharing

Tico that the real cloud services must be based on the entire network of Internet-wide behavior. Now the cloud services surface is open in reality is the so-called cloud Platform for the closed circle of war. The real cloud service should be put aside bias data security in the premise of data sharing, which is also the embodiment of the spirit of Internet openness, and ultimately through the cloud to achieve accurate information and marketing push, so that information to the most need his users. So the so-called cloud products Yutin Huawei really do not need to continue, it is better to put down the compromised and the giant cooperation to achieve the sharing of data or share, to achieve their higher purpose. In order to squeeze the cloud service bubble.

But for bat giant let it completely put aside the prejudice is impossible, in this iron elder brother can only appeal under "again open some, again open some!" ”

(Responsible editor: Meng)