Cloud storage Product convergence high-speed transmission is the advantage of telecom-grade cloud storage

Source: Internet
Author: User
Keywords Cloud storage advantages telecom operators
Tags apple application applications based basic broadband business business people

Cloud computing and cloud storage are the inevitable trend of it development in the future, not only the user demand is exuberant, but also the market space is huge. At home, many companies have started to build cloud-based storage services. In this round of competition, how to locate and develop the telecom operators, and launch the products according to the market needs and their own advantages, is a very worthwhile research issue.

Therefore, it is necessary to make a clear development panorama for telecom-grade cloud storage products through system research, and put forward the development idea and product strategy of cloud storage products. This article will analyze the cloud storage market status and development potential and space, to Google, Apple, Sina, Tencent and other cloud storage benchmarking Enterprise case in-depth analysis, and comprehensive market competition status and user needs, analyze the telecom in the current competitive situation to enter the cloud storage market advantages and opportunities, and finally put forward the telecom-level cloud storage development ideas and product strategies.

 

Product convergence in existing cloud storage markets

The potential capacity of the cloud storage market is huge, according to Springboard Research Institute, China's overall cloud storage services Market size in 2014 (including the enterprise and individual user market) will reach 210 million U.S. dollars, the annual composite growth rate of 103% (Figure 1).

Figure 1 China cloud storage Service Market Size (Source: Springboard)

In the domestic market, cloud storage products present a trend of multiple competition coexist. From a cloud storage enterprise perspective, the underlying applications converge, but slightly different on the Product Development Line (table 1):

Thunderbolt under the guidance of tools, emphasis on the download of resources and content on the differentiation of advantages;

Sina to the portal giant as the leading, to micro-blog as a starting point, the introduction of micro-disk sharing function;

Jinshan to cloud the traditional application tools for the lead, the main online collaborative office functions;

Tencent in the IM tool monopoly position, the use of QQ to coordinate the development of network disk applications.

Differentiation is the King of product competition

In foreign markets, cloud storage operators take the lead in their respective fields and plunge into the cloud storage market. Google's dominance of its search field, based on cloud storage capabilities, the introduction of its cloud-based applications, such as Google Docs, Apple is using the advantages of the terminal to launch a "cloud-wide" product icloud, and Dropbox the Internet company, is the introduction of viral marketing concept, The use of Word-of-mouth marketing and incentive space simultaneously to achieve the personal network disk Business scale development (table 2).

To sum up, the domestic and foreign cloud storage market potential is huge, the prospect is broad, but the similar product multitudinous, the basic application basic convergence, the user and the business development good product, all is takes the respective advantageous domain to enter, plays the differentiated competition is the cloud storage product survival way.

High-speed transmission is the advantage of telecommunication

Telecom operators in the current competitive situation to enter the cloud storage market in its broadband access, customer base, operating capacity and so on have considerable advantages and opportunities.

Master the bandwidth resources, easy to create a fast synchronization of a good user experience. Cloud storage users focus on one of the issues concerned, is to focus on the network disk product upload download data speed, in the 300 samples interviewed, there are more than 50% users want to move up and down the speed of data transmission faster;

There is a large customer base, can use the existing contact channel to the current customer marketing, no additional cost input. Telecom operators, whether China Mobile or China Telecom, have a large number of customer base, with a strong market channels and sales system, can quickly take advantage of its customer base to form a scale of user capacity.

With complex large-scale business platform building capacity and End-to-end project implementation and management capabilities. Telecom operators have decades of large-scale system operation experience, and perfect operation and maintenance system and team, data security can provide a strong guarantee.

In terms of market opportunities, the current development of personal electronic products to the personal data storage volume continues to rise, the cloud storage market demand is huge, individual user segmentation market demand differences, for telecom cloud storage product differentiation to provide opportunities, so telecom operators still have the opportunity to occupy the initiative.

But telecoms operators still need to be aware of the following risks:

The core technology of cloud computing is more being mastered by internet companies, it is easier for internet companies to win customers by technological advantage.

Telecom in the Internet application development and operation level is relatively weak, not only the lack of integrated with the existing business of the Internet service model, and the user Terminal control is weak, that is, lack of access to business applications.

Therefore, telecom operators need to seriously consider the development strategy of cloud storage products, combine their own characteristics to highlight its differentiated competitive advantage, find the target customer base, and put forward the entry strategy to meet the market demand.

Business people have the most development potential

Telecom cloud storage products should be closely around the broadband differentiation strategy, to create a high quality cloud storage platform based on high-speed network, for Internet users to provide a huge amount of space, security, integration and application of the ultimate cloud experience, around the fixed-shift business integration, one-stop integrated information services for customers to create a real based on "cloud" work and living space.

The author has organized market research in Guangdong, Shanghai and Sichuan, and has investigated 450 people, such as family users, students and business individuals. By combing and quantifying the customer's product requirements, the functions of the cloud storage products are categorized (Figure 2):

The first layer of core basic functionality: including automatic synchronous backup, multiple format file transfer and preview, file encryption. Early to basic function into, to ensure a good user experience, the formation of Word-of-mouth.

The second layer of advanced additional functions: including online editing, online audio-visual, file sharing, offline downloads. Advanced features are recommended to stimulate user depth requirements, improve usage and user stickiness.

The third layer is to cultivate the function: the current user needs are not highlighted, needs to be nurtured to stimulate the user's potential needs.

In the market entry level, telecom operators should give priority to the development of personal markets: business people have the most potential, the product is also the most interested in the development of business groups, second, the development of family users and student users (such as table 3).

Create a converged application of cloud storage products

Cloud storage products not only strong user demand, but also a huge market space, the Chinese market in 2014 will reach 140 million U.S. dollars. Domestic and foreign enterprises, including Google, Apple, Sina, Tencent and so on to take advantage of their own, into the cloud storage market. and telecom operators should rely on their advantages in broadband, brand, operation and so on to open up the market of cloud storage products, close to the advantages of broadband differentiation, build a high-quality cloud storage platform based on high-speed network, for Internet users to provide a large amount of space, security and confidentiality, integration applications as one cloud storage products.

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