Cloud-to-Terminal Connection - Subversive Company Generation

After the outbreak of the financial crisis, the new tech industry, once regarded as an economic safe haven, was not able to continue its sight in 2012. However, in view of Zhang Yaqin, Microsoft's senior vice president and chairman of Asia Pacific R & D Group, cloud computing, big data, mobile Internet Still an important area for entrepreneurship and investment. At the same time, it is also necessary for the traditional industries to upgrade and transform industries through the reformation of new technologies. The new technology industries are still full of opportunities.

He believes that the deep integration of industrialization and informatization is changing the face of the entire economy and business. Internet of Things and cloud computing-based smart cities are mushrooming, the 2012 bleak does not last too long, 3G convergence and 4G network construction, cloud computing and big data industry chain formation, the field of mobile Internet on the traditional business These changes will all have a significant impact on the macro-industrial trend for 2013 as a whole.

He also said that Windows 8 is the key to Microsoft to open up all kinds of smart terminals. Windows 8 is reshaping the image of a new Windows operating system. Microsoft uses Windows 8 services to secure the connection between the terminal and the cloud and to facilitate device-to-device interaction and sharing.

Cloud + era end of the three platforms or produce subversive companies

Zhang Yaqin believes that in the next few years, the IT industry has entered the competition of three platforms from a cloud + era, namely the first one is a platform of smart terminals including PCs, tablets, mobile phones, televisions, automobiles and the like Terminal operating system platform; the second is the cloud platform; the third is the cloud and the terminal business and social platform. All three platforms have the potential to create subversive companies.

Speaking of the hot topic of big data, he said the data itself is also continuing to produce data, that is, data to create new data. Taking the mobile map application as an example, the map itself can be regarded as a collection of data such as geographical locations. However, as more and more users use GPS to locate themselves at any time and publish the information on the social network, New "demographic" data. In the next 5-10 years, the explosion of such data will continue.

In particular, based on cloud computing, "small and beautiful" and "fast and fine" industrial big data startups will have an unpredictable impact on the entire commercial system. Regardless of whether it is hardware, platform or application and service, in the final analysis, data is the core and data as the driving force to enhance the gravity of products to users, strengthen the competitiveness of enterprises and create new business opportunities.

Big data also means exciting business and service innovation opportunities for business competition participants. Retail chains and electric business giants have had many success stories in big data mining and marketing innovations, all of which are companies that have a very keen sense of business and who dare to invest in the future. p #

Mobile OS war has just begun

Zhang Yaqin is also very optimistic about the mobile Internet. He believes that the greatest opportunity brought by the uninterrupted cloud service and the mass of people connected with each other will be how people, data and services as the center will be developed to reflect people and people in the real world Social networks of people, people and machines, machines and machines. Attempts to digitize, network and commercialize the real social relations have already begun, but so far the degree of digitization in the real world has not been enough.

In his view, the platform for a social network that truly transcends national, racial and cultural barriers has not yet been completed, and so in the past year there has been no mobile app that has made him a success. But he also said that this is also a major opportunity for the mobile Internet industry. In recent years, many mobile Internet innovations are all about changing and innovating the socialized business and social platforms, and more funds are flocking to this area.

When it comes to the competition of the mobile terminal OS, he said that the battle over the mobile Internet platform is indeed the most important. iOS, Android, Windows, "Mobile Three" competition has just begun. Apple, Google and Microsoft are all trying to strengthen their own ecosystems. Microsoft has released a series of new products such as Win8, WP8 and Surface in the recent two months and has been well received by the market.

Authoritative research firm IDC released on December 5 in 2012 smart phone market statistics (fourth quarter of 2011 to the third quarter of 2012) and 2016 market share forecast, WP8 market share this year is about 2.6%, much lower than iOS, Android, 2016 expected share will reach 11.4%.

Microsoft Killer - Natural Human Interaction Technology

Zhang Yaqin said that Microsoft Windows 8 is the key to getting through smart terminals. Apart from common computing terminals such as PCs, tablets, smart phones and game consoles, Microsoft has long focused on the layout of smarter and more ubiquitous interconnected devices. Such as smart cars, smart TVs, industrial equipment and handheld devices.

He disclosed that in November just released a preview version of Windows Embedded Standard 8, support for touch and gesture interaction, so that tens of billions of new machines and traditional IT equipment and networks connected together. It also makes Windows 8 the first real operating system across multiple hardware platforms.

Backed by so many platforms Windows 8 is the hero behind the discovery and development of natural human-computer interaction NUI (Natural User Interface) technology, Kinect application of somatosensory technology is a NUI technology in Windows Phone 8, Windows Embedded 8 , NUI technology is reflected in the voice recognition, the future NUI will be integrated into the product in various forms, but also will bring more computer for the perception, interaction and speculation of new ways.

According to Zhang Yaqin introduction, Microsoft NUI has submitted nearly 600 patent applications, relying on Microsoft NUI technology, the future of the computer can not only capture all kinds of human actions, and even human lips can be read and rely on to capture human actions To create a virtual reality 3D desktop, mouse and keyboard, touch, somatosensory and even speech is not divided individuals, but a unified whole, to speed up the computer and human communication. Techcrunch, an American technology blog site, has published that Microsoft has led the way in NUI.

It is reported that Microsoft NUI technology is helping to provide services for Ford and Kia Motors, the technology uses the Windows Embedded Vehicle software platform SYNC III and Microsoft Tellme voice technology, there are already 4 million vehicles equipped with synchronization equipment equipped with NUI technology. Ya-Qin Zhang said, NUI in the family, entertainment, health care and business applications are also unlimited, Microsoft will be in the way we can not currently imagine, change the world's perception of technology.