Cloud World Congress Cloud Learning Link: Third training and cloud computing

Moderator: Ladies and gentlemen, welcome to the 2011 Cloud World Congress, welcome to Mr. Liu Fung-ji, chief operating officer of Ceecou Beijing Education Technology Co., Ltd.

1 Liu Fung-ji: Nice to see the familiar faces below, there are new friends, also zhuang this place is very hot, because of cloud computing, this morning's meeting was very successful, there are more than 2000 guests to this building to participate in the day's activities and afternoon is a continuous forum activities, today I give you to share the topic is about training and cloud computing.

A lot of people come on the road and they think I hear Ceecou is not doing video training, how to have a relationship with the cloud, now the cloud is very hot, we catch a bit fashionable. Now do it Internet, if you say you have no relationship with the cloud, it seems that you dare not to greet people.

Today we are actually in the cloud to taste the sweetness, good things to share with you. So today I'm going to talk about video and cloud computing. The first part of the video will be about the cloud.

This is our topic today, the word is not bad, learning the cloud horizon, the study on the cloud, through the way of the cloud to the public. If 1961 years have a person to fall asleep, he wakes up is today 2011, how many years passed? 50 years later, 50 years later, he may find that the scene of our lives today has changed a lot, such as 50 years ago, when people go to see a doctor, what do doctors usually give you to check? With a stethoscope, you may still go to a doctor today, but the doctor uses a CT, an MRI, and a lot of advanced equipment to check your body. Of course, the doctor may also through minimally invasive surgery, the doctor is not around you, through the display, through the macro microscope control surgery, the medical industry has undergone tremendous changes, and this is not a sci-fi film, every day in the hospital are staged.

If you wanted to write a letter to a friend of the United States 50 years ago and give it to the postman for a few months, after a long wait, your friend would receive the letter. Today, your desk computer, write an email, a few seconds can be sent to any corner of the world. 50 years ago, if you wanted to go to America, it was a life adventure, it may take six months or months to reach, many people will become the Titanic, but today probably no one to ship to the United States, if you are interested in Google search, hit a Beijing address, hit an American address, Ask Google how to get there? It tells you how long you've been to the Tianjin port, the flower boat, the fact that it's a joke and it's impossible for anyone to do that again. Today you take a plane, from Beijing morning breakfast time, dinner time you can go to the United States East coast of New York. It's amazing, because I've been on this flight a lot over the past few years and I've always had a sense of time and space change, and it's especially strange because of the time difference that you get to the United States and the time you go is almost the same.

50 has been a dramatic change, these scenes 50 years ago, the people are completely no way to imagine. But there is an industry, 50 years of change is not big, you see? This kind of picture we are very familiar with, a group of students, a teacher, a blackboard, a classroom, is such a scene, not only in China, you see abroad are similar, school education is like this. If you look at today's classroom changes are not big, but the table is newer than before, the classroom is brighter than before, nothing else, no change in other forms.

Company training such scenes are not only classroom classroom, in the company training, this is also every time we can encounter the phenomenon, are this state. If we go backwards 2000 years, found that the change is not big, Confucius with 3,000 disciples in the above study, the picture and today is not too big difference, sleep 50 years of people, today suddenly to a classroom, where he listened to no qualitative changes. I found that my son was still reading my textbook when I was a child, and I believe that if my grandfather was alive, he might have read the books that my son had read, the poems, the sentences, the methods of the class, the teaching materials, and there was no qualitative difference.

It can be said that the new technology of the Sun did not follow the study of this land, 2000 years has not undergone a qualitative change.

There have been some minor changes in the last few years, so let's take a look. Perhaps you will find that the classroom now covers a very large, more seats, more people, like today we have more than 100 seats in the room, the big classroom has hundreds of people, thousands, why? What's a good helper? Microphone, the microphone on my ear allows hundreds of people to hear my voice, but that's it, it's unlikely to be thousands of, tens of thousands of people are stadiums, and usually only singers do. Turn our classroom into this, but just a microphone, there is no qualitative change.

Then slowly someone took the video of their lectures and filmed them with a video camera, on the screen you can see the disc, this disc will be placed in many places, such as the most familiar foundation is the airport, every time you go to the airport, you will find that the airport on the shelves there are always some masters of the talk about their theory, The benefits of the disc extend the content of a class to a wider range, perhaps before a class lectures, can only dozens of people to hundreds of people, but if you have the help of the CD, it may reach thousands of people, even tens of thousands of people, many CD teachers because these channels of transmission become more famous, more people know, Even some people become like stars, a lot of people chasing these people, a mention of a certain name everyone knows, even did not go to his class will know his name.

Then there was a similar video site for Youku and potatoes, such video sites make the spread of those CDs easier, sharing becomes easier, the past a CD may spread thousands of people, tens of thousands of people, but today if a good video, online clicks more than 100,000, hundreds of thousands of, even millions are not new. So it's easier to get information, video, and sharing this form.

If you want a lesson to be seen by a lot of people, you have to be very exciting. Recently, we know a public class on the Internet to compare fire, has anyone seen it? China's four major web portals, Sina, Sohu, NetEase, Tencent all have the channel of Open class, but surprisingly the content of the four major web channels is strikingly similar, if you go to see, basically all the same, you see from a site to another site to search a website. They are in the class of the most famous university in the United States, and then record it as a video, because the United States has a famous public class alliance, they take the teacher class content video, allowing as long as not for commercial purposes, can be spread online, this is free. Four websites have found that this is a very important good resource to attract people's traffic, so they are doing such a thing.

The Open class on the website has two most attractive courses, one is called happiness class, the other is Justice class. I think it is interesting after reading, whether this confirms that our society is the most missing two things is what? Justice and happiness. These two courses have the highest rate of hits online, where the Justice class has reached 1.28 million times in Sohu, although this course is taught by a Harvard professor, he used English, with subtitles, a bit similar to a philosophy or psychology of a topic, is not particularly easy to understand, because this topic is not easy to read by ordinary people. But there are still 1.28 million clicks.

I made a comparison, on the Internet, a hit TV show about the amount of clicks in about tens of millions, that is, a learning class content, a teacher on the above lectures to reach Padovan is a very alarming number, I believe that the Professor Michael speaking this class certainly did not know that in China there are more than 1 million people who have seen his course, And this class took place at Harvard University in his class, via the Internet, which made more than 1 million of Chinese users. I just took the data from Sohu, not including three other websites. If you add data from another three websites, this data should be even more alarming.

Proving the form of the Internet, making it easier for people to spread and share video, if it's free, spreads faster. It's interesting to have a set of data at the back of the course. This class is six episodes, but only five episodes on the Internet, do not know why there is no sixth episode, may not see enough people. Five episodes per episode of one hours, Michael Teacher will be in front of all the time, with the camera to shoot it down, we can see the number of clicks, see the first episode of 600,000, but see the fifth episode when more than 90,000. So the data is interesting and tells us that there are a lot of people watching this type of video that won't last very long, and that only a maximum of one-sixth people can read it from beginning to end, but that doesn't include the 6th episode. The first episode and the second episode had a sharp attenuation, and everyone was interested in the lesson, but only less than half of them would continue to watch the second episode, because a class would stare at the teacher for one hours, and the teacher spoke English.

Therefore, the first proof of good learning content in the market is very demand, and its demand to some extent reached the level of entertainment. I did not say that another course in Harvard called Happiness class, the teacher has been to Beijing some time ago, by many university students in the pursuit of, like a star, the teacher was startled, because he had never received such honors, like fans, many people just heard his class is very good, But I didn't know what he was talking about, like chasing stars.

We were talking about the world's most prestigious universities, the most cattle teachers talk about the content of the course, in fact, we have a word in English (Talkinghap), a teacher lectures the picture, such a picture is often seen in the enterprise teaching market, many domestic enterprises use the (Inlearn) system, Does help a lot of enterprises, let it spread knowledge, learning to share a better delivery.

The most common is this, put Talkinghad in the upper left corner, we interviewed a lot of business students, they said that some classes are too long. I have a good friend at IBM work, he said that most of my courses are my secretary to help me point out, the enterprise let me learn, I do not want to learn, let my Secretary points. Other students let the course play and do something else.

Even when we interviewed a company, their system set up a special function, in order to prevent everyone from watching it, every five minutes without touching it on its own stop, every five minutes to touch it, to ensure that you do not play that you do not see.

This gives us a deep impression it's a very interesting topic of what form, video really from the classroom, from CD-ROM, to later Internet public communication, and to the private (Inlearn) system of the enterprise, how to spread the knowledge, classroom or teaching content to a wider extent.

The data of the internet tells us this demand is very strong, is existence, many enterprises are in this kind of thing distress, there is no way for the front-line staff to carry out effective training. What form this is needed for us to explore together.

Lately we've been doing this kind of industry and I'm going to go to Ted a lot, this is a well-known American organization, regularly invite some opinion leaders or grassroots heroes, they do a few short speeches, because it is a charitable organization, content is open, can open to a lot of people, including four internet sites are useful for their courses. Personally, I often go up and look for inspiration from here.

I found a professor's lecture on it and a video that I shared with you. It's a lecture on international health, just a minute.

Video）

Very interesting, it was a teacher's public speech at TED, he talked about his students, and it was more interesting that I found another video of him, or something like that, maybe a little different, but the topic was close and we could share another paragraph.

Video）

Pretty good, huh? Actually, it's two videos, one of his lectures on a podium, the professor is very funny, you see in the picture of the similar bubble ball surface, the professor took a pole, this video tells us the form can make the content more exciting, make the audience easier to accept. This is what we think over and over again, what kind of video, what kind of way, what kind of things can make learning content more effective to be spread.

Say something about my own story, there may be some of my former colleagues here, ten years ago, I worked in Lenovo Group, I also attended a lot of training courses, most of whom I did not particularly impressed, but this course was impressed, because this course is very special, this class is MOT, Some of the friends here may have been or have heard or read or heard, called the critical moment, it is a course developed by IBM, IBM developed its own use, and then feel that a lot of enterprises are interested in this topic, IBM simply turned it into a product, sold to a lot of enterprises, but also including my work Lenovo Group.

This course includes a series of videos, with two days of face-to-face training, but more than half of the time is watching video, this video is not an ordinary teacher lectures, is a company in a series of stories, sales, service, administration many people are involved, the last business was lost, find the murderer, Who really lost the business. IBM did not send any teachers to Lenovo lectures, the teachers are all Lenovo's people, I was under the impression that more than 100 trainers had received simple training, including myself, and later I had heard the lesson, and then I became a part-time lecturer who taught the class and gave lectures to employees in their own business, all of which turned into lecturers, To all the employees of the company, including the administration, the front desk, Lenovo Group, all of whom have heard of this lesson, I heard that until today Lenovo's employees are going to take this class, still insist, for many years.

The special thing is that I just said it's a very easy to replicate, business is easy to replicate in different places, because it is not dependent on a teacher, the past teacher has experience, he has a lot of past background experience can share, another teacher may not have this experience will not speak out, this lesson is dependent on a story, The teacher is not speaking, but the equivalent of a guide, take you to see a picture, and then to share, the role of the teacher is to lead the discussion, not to talk about the class itself.

Of course Lenovo did very attentively, and I was impressed that they took a long time, in addition to the story of the case, they edited a lot of story cases, Lenovo Group's own internal case, the reason is that only their own business people know their own home that point, the most familiar with their own situation, the most know their own problems.

I was also impressed by the course, and I thought it was an impressive way to do it, and I began to focus on how the video worked in training. The video includes not only the case itself, but also the analysis of what is behind the story and, of course, the ideal scenario. The same thing, the other situation will have any results, the final review, is the summary of learning points.

This way really left a deep impression on me, so we also saw the comparison between the two videos, a university teacher in the classroom, and he adopted a new form, this form is also limited to the listing and presentation of data, has a great effect.

I see this on the screen is Bill Gates said, he said the future of the classroom is only to watch and share, discussion, his last sentence I deleted, he called "nothing else to do", this is Bill Gates, a recent popular book called "Jobs Biography", Jobs in his dying time, many people to visit him, including two, One is Bill Gates and one is Murdoch. They all mention in this autobiography, much of the conversation between Bill Gates and Rupert Murdoch and Steve Jobs was about education, and I had a feeling that when I read it, Steve said his last wish was not to develop the textbook on the ipad, to make a completely different deal for the 8 billion dollars worth of textbooks, and he said it was something I didn't do. Bill Gates is also vigorously promoting the industrialization of education, including Murdoch, Murdoch is one of silver investors, he in recent lectures and a lot of action is also vigorously to the education industry, and it mentions a lot of applications video, video how in training and education applications.

Along the way, we went through a long time, and in 2007, I met a couple of partners, and we started the company to explore how to use video for teaching and training. 2008, we spent nearly two years to do a product, what you see on the screen, bridging gaps, this is a pure English course, to teach foreigners, teach them how to do business in China, deal with, cross-cultural communication, All the forms and means used in it are many things learned from Mot, we try to use the story, in different ways to show the process of communication, what kind of conflict, what will explain what the truth.

We spent a lot of money on this course, and we spent a lot of energy, because this is a process of exploration, we have never done before, the picture on the screen are our pictures, is to do this course experience some of the pictures, scenes, our original writers, learning points is what, the course is what the protagonist of the story, The story of how to present, all the dialogue, filming, production are our own to do, spent a long time doing this exploration.

This spring, I gave an agent in Washington DC to the United States, we sell this course in the United States, in the same way as MOT, we do not have to teach local students, but the course to the local training companies, consulting companies, large enterprises, currently in Australia, Germany and the United States have sales, This is one of our agents, I teach the company's professional trainers in the United States, teaching them local lectures, of course, I will not participate in the lectures, I just give their teacher lectures.

Only one of these seven people has been to China, the other six have not, only a smattering of Chinese, I told them after class, these seven people are holding our certificate, we can talk about this course in the local. Is it wonderful that they can teach you how to communicate with Chinese people? It's kind of fascinating. This is the power of video, it makes this lesson easy to change, more easily spread, so that the learning of people easier to understand, easier to know.

The form of this course still needs a teacher, need a teacher to take you, then we think, how can through a form let not need a teacher, the way of video to make self-study become possible. Below I share a three minutes of film, this film is about the population, we look at a card.

Video）

Vivid image? Very vivid. Some of the videos you've seen once in your life will remember, you may not remember every number, but you must remember that you have seen a film, this is the charm of video, it through a three-minute short story to let you understand the past 1000 years the speed of human population growth and the problem, this is what we want to pursue, Need to make it more vivid, let the knowledge pass, the data transmits more image.

There is also a Chinese, is a friend of mine two days ago from Weibo recommended to me, I feel particularly interesting, I also take out to share with you, you can see that there can be another look, this form may be more suitable for young people, because it is more vivid, more image, and this topic is related to tax, speak Chinese tax, Maybe some people have seen it. In fact, tax is a very complicated topic, it is not easy to explain, because it with income, finance, most people have not been clear for a lifetime, we look at five minutes can see clearly.

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To those who do not know how to pay taxes every day, everyone here today knows. Five minutes of small film to tell a lot of information, with a special image vivid way, especially the short time everyone can insist, if put 50 minutes, you still sit? If you put on for five hours you may be very difficult to see, and then the fun things and difficult to persist for a long time, a movie two hours is the upper limit, and then see will fall asleep. So, in our long-term investigation, we think, in our observations, there are also some scientific research close to 10 minutes of attention, if you try to get your employees, if you are a corporate boss, let him learn a he is not particularly interested, or not special needs, the form is not particularly good, you can hardly let him stick to 10 minutes, So, do not expect him to learn big books, I found a book is very good, you take it back to read, most people do not read, because people's interests are not the same. If it is an effective, vivid, fit for their needs, they will look at it, our research direction is short, a single theme, the film is only a tax, not talk about anything else.

You may say that the video is very complicated, look at the photo is very scary, do video will cost very expensive, expensive? Indeed, if you want to make a very nice and inclusive story, of course it's expensive, but there is a Web site in the United States, translated into Chinese called can Han, this is an Indian-born lad, he was a person to do 3,000 video classes, this young man is not only adult education, but also including primary school, now the data published on his website, this figure is how much? Very long, 89.82 million of the course is delivered, I understand that there are more than 80 million clicks, because he has more than 3,000, more than 80 million is not surprising, what does that mean? First, a person can do so much, the cost is not necessarily very expensive, second, the demand is really big, unfortunately, this site so far in China can not log in, do not know what the reason, they violated which law, was strangled, can not visit. But it's actually a very instructive website because it puts everything on 2 B.

Give us a big revelation, it's not necessarily very expensive, you may have to do in a different way. Here is a video of an old song, this video is because of this young man, he made a public organization, the Bill Gates Foundation to give him some funding support, he recorded a video can be shared.

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The data above is recorded in the video. I have seen some representative courses in this college, and there are a lot of places to learn and draw lessons from.

Just said a lot of video content, we are exploring, still on the road, of course, we have some focus, hoping to make the video more in line with the modern youth fast-paced micro-curriculum, in different ways to learn.

If you have a course, a problem comes up right away, how people get it, so I write cloud computing debut. Many people have heard of cloud computing, do not know what cloud computing is, want to know some information. I used to be the background of it, but I don't study it or develop it. But I'm a true pioneer of cloud computing, many years ago I began to try, at that time, there was no "cloud computing" three words, if you use Gmail, I set from Gmail to today, all my emails did not delete one, so long time, all the emails are left in the mailbox, But do not know in which country which server, this is the earliest prototype of cloud computing.

Then I realized that every time I changed my phone, it was painful, and everyone here had experience, if you change your mobile phone, your phone book is very painful, each type of mobile phone format is different, but from three years ago, my phone did not have a phone book, which means that my phone if now throw away I worry, because I change a mobile phone, 15 seconds to ensure that all the address book is still in, the reason is very simple, because I put it in the cloud, this technology is not invented today, three years ago, or earlier, is a synchronized technology. Today I added any on the phone, on my computer can be seen at any time, who wrote me email, I add to the Address book, two seconds later in my phone will appear. I changed my phone and never worried about my address book. Of course it's easier today, and every photo I take today won't worry about losing it, because I've been in the clouds for a few seconds, so the cloud is somewhere in the server and you don't have to know where it is. Apple doesn't even have a name, when I open another ipad, the photo is already there, and you're on the other computer looking at the photos already there, and that's the cloud computing that makes it easier to store, easier to get, cost cheap, free, no charge, you take a picture at any time today, An instant to upload to the server, you do not need to know where it is, how to pass the name of what, what the directory does not need to know.

Not so mysterious, I personally understand that cloud computing is very simple things. Why do we have anything to do with cloud computing? Video is one of the scariest things in the world, it's a big size, a video has a few 10 trillion, high-definition hundreds of trillion, and then a few g, so if you have 100 learning, then your mobile phone, your computer will become a problem, you can not solve, you have no place to put. If we simply put the video to the cloud today, you don't have to hold it, why take it? Also occupy your place, a lot of trouble management, computer can see, also can watch on TV.

On your phone, on your pad, especially for businesses, if you want to let your 1000 employees see the same thing, you do not need to be carved into a CD-ROM, you do not need to use a U disk cuff, he put in a place, so that employees in a variety of ways to share, employees can use the phone on the road after work, can also play the gap It can also be done on the computer in the office, even in the future.

The problem is that cloud computing can help you solve storage, second distribution, and how to send it to every place you need to go. We have made a lot of attempts in this area, as I mentioned earlier, the shorter the easier it is to share from the content, the shorter the video transmission is, the easier it is to achieve, because people don't have that long, and they don't have that much attention. So all the videos we do today are in the clouds, and second, all the terminals are accessible, this is a very serious problem, apple with other people are not the same format, if you do not do cloud computing, you can do on the PC, mobile phone can not see, you in Beijing to see, to Yunnan, to Tibet can also see it? Can you see it in America? Everyone said that there is the Internet, the Internet does not mean that in different places have the same speed of access, video can also be said to be a big challenge on the internet, because it is too big, broadband is not wide enough, why these years people are accustomed to the net said watching video, three years ago may not be able to see, because speed does not support, video has long existed, The internet has long been around, and video has been happening in the past few years because broadband technology is relatively mature and cloud technology is available.

Just said there are a variety of pad, this scene is not only on the pad, but also may be bathroom bathroom wall with a piece of glass can be Ken.

Look at a small piece of food.

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This is the future of cloud computing, we see all the glass, all the end, we speak today a lot of clouds and end, cloud technology on two things, one in the cloud, put things on the far side, put on the waiter end, but people want to contact it to go through the end, the form of the end of all people see the phone, pad everyone can understand, TV will soon become a side, More future, already is not far future, already has the sample to appear, in various ways, each kind of glass will become the future display picture, any scene which you contact will see these things, these are not particularly distant future.

Just now I said, this picture shows a relatively small number of characters, which show that over the past 20 years, the entire flow of the Internet in a statistical chart, in the past 20 years, other Internet applications in the overall traffic has been reduced, but the top right corner of the video in the internet lost two in a significant increase, One reason is that the video itself has big traffic, and because its use and popularity will become a particularly important way in the future, video will be available in your life in real time, certainly for teaching and learning, and for sharing knowledge, because cloud computing has a particularly important purpose, is to let knowledge to share, spread easier, More convenient and cheaper.

We have made a lot of efforts in this regard, and today we have basically realized the distribution of training videos, storage, cloud distribution storage, terminal access, as well as cross-regional issues, backstage technology has been resolved, nothing particularly mysterious, it is time for us to learn to change the simple, convenient, like in your hands on a press.

Today there is a little time, I am using cloud technology, why? All the pictures you see on the screen are on my desk, I don't have a computer, get may notice I have been playing a mobile phone, this phone is a remote control, I can all the screen playback, and all this depends on the cloud technology, every click on the screen, will send a command to the cloud, the clouds tell it should change the screen on the screen, Let it put video on the video, very simple, do not need to bring the computer. This is actually a very simple cloud computing application, and this distance can be very far, I can in this building any place to control the screen flipping and conversion, it is interesting, it makes learning to share more interesting and simpler.

This meeting is a bit late today, everyone has not eaten, wait a minute everyone has a bag, the bag has food, we can cushion. Thanks again for coming. In order to complete this presentation, my team gave me a lot of help, let us know a few of our colleagues, Chaoyang, he is our founding partner, is also the CEO of the Czech Republic, Yang Yi is our product director, there are two literary youth, a foreigner, Daniel. Wang Qiang, is our director. And a group of our brothers and sisters, they gave me this venue a lot of support, thank them, but also thank you for coming. Thank you.

(Responsible editor: Duqing first)