Comments on "Successful marketing"

This is the review I gave to the 10th issue of "successful marketing"----

Read the September issue of "successful marketing", the first article "upgrade, the planning of the Self redemption" is a very valuable topic, you can get the Chinese marketing planners on how to do strong business stage thinking; and the article itself shows that "successful marketing" The attempt to combine the first-hand experience of domestic marketing practitioners with international best practices has led to a meaningful exchange of two of peers who have rarely faced each other. I think "successful marketing" captures the development of China's marketing industry an important line.

I also have some attempts to express my views on this topic. Although I have 8 years of domestic media experience, but since the entry into the corporate world, has always been in adhering to the international specialization of the position to start work, the service of many customers almost http://www.aliyun.com/zixun/aggregation/34182.html > is a big international brand. Although I have a good understanding of professional marketing language and working procedures, my alumni Mr. Li Guangdou (Mr. Li is one of the more senior Fudan Brothers in the late 80), is quite ashamed, as the famous first-line marketing planning expert, his article (in this period, "from the development of Hollywood to see the brand economy under inflationary pressure" and " "Two"), I have been reading, and benefited a lot. I think there is no insurmountable barrier between marketing planners from the local market and professional service providers based on international experience. The latter should be more forward to learn from each other to break through the bold ideas of the rules, such as Mengniu sponsorship of Super Girls marketing case is original and effective enough to enter the Harvard case Library.

The author more in the reflection of such a problem, which I read the first article in the previous period, although the planners have different views and many not involved in the place: Why 20 years after China's marketing planners, so far its leading institutions still in small workshops, small companies in the situation? Is it possible to generate awareness and breadth of service and depth of Biome brands in local institutions? I think that the Chinese marketing planners have enough ideas, they should more focus on how to do a strong professional marketing service organizations, make it a strong brand. What I mean by professionalism should be embodied in the accumulation of knowledge, tools, systems, methodologies, and professionalism, as well as the value and talent outlook of professional service companies. Chinese marketing planners have a very good brain, but in these respects they do too little or too little, for example, with little or no better mechanism to ensure that the best people are attracted, retained and motivated.

China has had too many masters of marketing planning in the last 20 years, but has not been able to make a respectable marketing service brand, not the founder is not smart, is forget to follow some basic rules, although these rules sound very common. Hope that "successful marketing" from a broader perspective to pay attention to the healthy development of local marketing organizations.

A little dissatisfaction, "successful marketing" got the "advertising weekly" and "Brand weekly" release authorization, this is a good selling point magazine. But with the current maturity of Chinese readers, I doubt that such a Chinese-language reprint is becoming a bit like the English-language reader. Without the latest international experience of digestion and in-depth analysis, my daily work at least half of the time required in English, but as an ideal reader I do not have the patience to read English, after all, Chinese is our mother tongue. Also do not like the translation of articles, more hope that China's marketing experts to promote international experience, after all, has an international perspective of professionals are more and more.

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