Commercial real Estate after the reorganization of "fission" of China Merchants Real Estate

March 12, China Merchants property announced that China Merchants Real Estate Co., Ltd. will be a separate form, divided into two, the establishment of surviving companies and new derivative companies in Shenzhen Merchants Limited (hereinafter referred to as merchants).　　This also means that the investment in commercial real estate to determine the development and operation of a more professional development path. "Split in two" commercial aircraft carrier in February 2011, the first annual meeting of China Merchants Group, chairman Fu Yuning said that the industry to enter the first echelon of the domestic industry, the formation of national brands, and in the development model, market positioning and other aspects to build a unique competitiveness.　　As one of the three business sectors of China Merchants Group, it will be possible to welcome the breakthrough development under the support of the group. February 16, China Merchants Real Estate issued a notice, the original chairman of China Merchants Sun Chengming resigned as chairman, and the company's managing director Lin Shaobin was promoted to the Chairman, the former deputy general manager He Jianya promoted to General manager.　　China Merchants Group 2011 will reorganize the group's real estate business, focusing on the development of real estate business sector. Facts as the outside analysis, in doing a good job of adjusting the company's personnel, the investment estate will focus on the real estate business real estate, its ambition is more resolute, frequent movements.　　The newly-derived merchants are 100% holding by China Merchants Real estate, and the legal representative is He Jianya.　　Prior to He Jianya is responsible for the commercial real estate business center, has many years of commercial real estate development and operation experience, this time by He Jianya personally trader business, whether from the manager or capital investment, it is clear that merchants real estate big commercial real estate determination. Last year, property controls allowed residential property to be restricted, while commercial property was unfettered.　　As many developers turn their strategic vision to commercial real estate, commercial property is rapidly rising. "Commercial real estate has been suppressed for a long time and it is the general trend to invest in commercial property," said Shen, director of the Real estate market Research department.　　"For the purpose and impact of the separation of commercial real estate companies, the new chairman Lin Shaobin in the 2011 investor Exchange, said that the development of commercial real estate will help to improve the professional operation of the investment management."　　He Jianya, general manager of China Merchants Real estate, also said publicly that commercial real estate would be an important development direction in the future, and in his understanding, "commercial real estate in the future will usher in a golden period of development."　　Previously, analysts have said that for China Merchants Group, real estate business is the most potential business link, and in recent years, whether it is the development potential or its own endowment, the real estate will be the development of China Merchants Group.　　2010 reported that the total assets of China merchants last year amounted to 59.8 billion yuan, completed sales of 14.6 billion yuan, to achieve total operating income of 13.782 billion yuan, growth of 35.95% per cent, the performance indicators are generally good. Tens of billions of "commercial real estate" imaginary space investment in commercial real estate, and has always been a "steady" growth of the self-proclaimedThe style is quite different, but it certainly gives a "model" for expanding the commercial real estate model. In the 2011, the real Estate policy regulation, "the wind changed."　　There is no doubt that under the pressure of regulation and control, the development of residential property to residential, commercial property and many forms of business has become a common consensus of real estate developers.　　It is understood that many real estate leading enterprises are planning or have been involved in commercial real estate field. Obviously, under the same title, China Merchants Real estate has grabbed the opportunity.　　As early as 1984, China Merchants Real estate began to serve foreign enterprises and foreign experts, to provide them with office space and villas rental services, in commercial real estate has accumulated a lot of development experience. Unlike other real estate developers in residential and commercial real estate development, China Merchants real estate development and commercial real Estate division, to seek another more professional expansion of the road.　　However, unlike the residential products, the commercial real estate of China Merchants has blossomed nationwide, and many large-scale commercial projects have been launched in Shenzhen, Guangzhou, Nanjing and Chongqing.　　Among them, Shenzhen "Sea World" City complex is the current focus of investment projects to build brand project, the future will be replicated to expand the country. Data show that the Sea World is located in the southern end of Shenzhen Shekou Peninsula, along the sea, the existing 500,000 square meters of integrated business and planning of 700,000 square meters of marine world new projects, by the Sea World Plaza, Prince Plaza, financial Center Two, China Merchants Square, Woods apartment, Hilton Hotel, 15 km Binhai promenade,　　The Art and Culture center and high-grade residential, is a set of catering, entertainment, shopping, hotels, office, art, vacation, leisure, living in one of the international coastal leisure area.　　As we all know, the Sea World project is China Merchants Group in Shenzhen 60 billion investment plan plays a role; In addition to the Port-au-Prince Cruise Mother harbour, and the network information and technology services industry cluster development as the target of Shekou Network Valley, the entire transformation plan will be the Shenzhen city renewal process plays an important part. After years of development, China Merchants Real estate is exerting force, into a breakout period.　　In 2010, China Merchants Real estate in the commercial real estate operating income is quite abundant, operating area of more than 780,000 square meters, annual rental income of more than 500 million yuan, covering shopping malls, office buildings, five-star hotels, high-end serviced apartments and other categories. As a matter of fact, the commercial property of China merchants is a thick and thin one.　　In the past 27 years, China Merchants Real Estate has accumulated a lot of mature and efficient management experience in all kinds of commercial property development and operation, as well as customers ' resources, including Wal-Mart, Starbucks and more than 50 world top 500 enterprises, and always maintain the cooperation with world-class enterprises. No wonder He Jianya, the general manager of this year's investor exchange, said: "[investment real Estate] have the confidence to be able to in the future wave of commercial real estate development process to achieve the corresponding advantages." "In addition, China Merchants Group has more than 5 million square meters of high-quality land resources, can be expected, these land in the future will be gradually injected into its listed companies, so China Merchants Real EstateHas an edge that other developers cannot match.　　Adhere to the "green" and "protection" and determination to "deep" commercial real estate, the investment in building green residential, green community, etc. also walked in the forefront of the industry.　　Now, the collection of urban complex, endowment housing, tourism real estate, vacation real estate and many other concepts in one, green house concept increasingly become developers to create differentiated products, the focus of packaging objects.　　In the green Environmental protection, Low-carbon life under the call, China Merchants Real Estate in the industry initiated the "green concept", gave the original steel reinforced concrete casting a green definition.　　2002, China Merchants Real estate Shenzhen Garden City was issued by the Ministry of Construction "Shenzhen first residential performance A-class" title, by the Guangdong Provincial Housing Association Green Settlement Committee issued the "Shenzhen first Guangdong province Green residential area" title.　　Since then, China Merchants Real Estate officially began to explore the road of green Real estate, and thus staged the development of green building investment in the "transformation" process.　　2003, China Merchants Real Estate in Shenzhen Shekou Lanxi Valley Phase One residential project, the first set up a rainwater collection and utilization system, rainwater collection by precipitation, disinfection after treatment for the community greening, washing the road, become a model of green ecological architecture. 2004, the first proposed "Green real estate" concept, launched and hosted the First Sino-Foreign green Real Estate Forum.　　At present, the Forum has been held 7 consecutive times to develop the most authoritative real estate green forum in China.　　With more and more skyscrapers breaking through the sky, the energy-saving problem of high-rise buildings has always been a technical problem, how to reduce energy consumption while not affecting the quality of living, become a topic for developers to delve into.　　China Merchants Real Estate, the Shenzhen Thai apartment is a good solution to this problem, the project used a large number of energy-saving water-saving, solar energy, water supply system, environmental protection coatings, low-e insulating glass and other technologies, effectively save non-renewable resources.　　In 2005, Tiger Apartments became the first mainland building to be certified by Green Building (LEED) in the United States, and China Merchants Real Estate was awarded the award for Outstanding contribution by the Commission. In the old industrial park transformation, China Merchants Real estate will also run through the concept of green. 2008, Shenzhen Shekou Nanhai yi ku No. Third Workshop renovation project to adopt appropriate energy-saving and environmental protection technology, the last century, the 80 construction of the old factory building renovation.　　After the transformation can save 2 million degrees a year, water-saving 15000 tons, so that the energy saving rate of more than 65% of the green grade office.　　Over the years, China Merchants Real estate in the new residential, Old City renovation, commercial and public building construction and development always follow the "natural Life, harmony between heaven and nature" concept, in order to achieve ecological, environmental protection and emission reduction purposes, for people to create a green, healthy and sustainable life. In addition to Shenzhen Blue Brook Valley, Tiger Apartments and other projects, merchants Real estate has constantly developed garden city, according to Cloud Brook Valley, according to the Cloud Water Bank series of green residential and green community, and in the Pearl River Delta, Yangtze Delta, the Bohai Sea as the core of the three major regions continue to replicate the classic Green project, which also ushered in the transformation of investment real estate HarvestPeriod, 2009 investment real estate performance jumped twice times.　　In addition to its own residential product development focus on green Low-carbon, China Merchants also actively respond to the government's call and adapt to the needs of market changes, the initiative to assume the construction of affordable housing obligations and social responsibility. It is understood that in Shenzhen Merchants LAN Garden Project, the government for free investment in housing 640 sets, construction area of about 31,500 square meters.　　In Beijing recruit Shang Jiaming the original project for the government built low-cost rental 504 sets, construction area of about 20,000 square meters, the protection of housing construction area of the proportion of 51.6%.　　And last year, the total construction area of China Merchants real estate up to 590,000 square meters Shenzhen bright affordable housing project, investment 1.7 billion yuan, the total number of households up to 5000 households, will build our first green building demonstration urban area. Vaguely, merchants real estate always use the "Hundred Years old Shop" of the mind to promote the industry's development and progress. Responsible Editor: NF045