Common problems and solutions of foreign trade website construction

With many years of experience in building the station, the alliance has summed up the problems often encountered in the construction of foreign trade, and provided solutions to these problems.

English Foreign Trade website Construction Common problems are:

1. The website construction is not internationalized, does not conform to the foreign user browsing habit, causes the foreigner to be difficult to find he wants the information;

2. Website design is not professional, art rough, a lot of English grammar mistakes, leading to foreign users feel that the company is not professional and unreliable;

3. The Web site can not be opened abroad, or open the Web site is too slow to endure;

4. Message feedback on the website, online consultation, email consultation is a device, the user asked for a half-day, did not get a reply;

5. The website does not have the basic SEO optimization, in the Overseas series search engine ranking after, lets the purchaser be difficult to find.

6. Website optimization cheating, by the search engine sealed, resulting in search engines can not find the site;

7. Ignoring the habits of local users abroad, ignoring the local well-known websites and yellow pages and other buyers commonly used tools.

In view of the above English Foreign Trade website Construction question several solutions:

1. The design of the Web site in Europe and America, concise and consistent with overseas customers browsing and use habits. Note the font and size (westerners prefer smaller fonts), browser coding (many overseas users do not have Chinese language support, the site should be utf-8 code), details processing (language details, website design fine).

2. Website design reference Foreign well-known large companies, to make the atmosphere, steady momentum to, such as ibm.com. Foreign users rarely visit the mainland, a lot of information is through the website to understand, the company small, website building atmosphere, more can show their strength and professional company, the company should show their own qualifications and strength.

3. The website is placed in overseas servers to ensure that overseas users visit the speed of the site, if it is a global user group, the proposed use of the United States host. But be sure to find a very mature overseas server provider.

4. Use the Overseas Enterprise mailbox or have the overseas forwarding function high-end enterprise mailbox, guarantees the global sending and receiving normal. Domestic mail server because of spam, IP address is often blocked abroad, resulting in mail sent overseas often be returned or received, which will seriously affect the normal foreign trade business dealings.

5. Website construction process to carry out the most basic optimization, such as keyword optimization, navigation optimization, label optimization, keyword density design must be noted. Multi-card years professional website optimization, search engine optimization experience

6. Do not to opportunistic, to do some dishonest marketing methods, such as sending spam, search engine cheating, the consequences are very serious.

7. Know more about the usage of the target customer group. As in Europe, many professional buyers use yellow pages more often than the Internet. Some places are using business-to-business business platform more than search engines, some places are the opposite, as well as exhibitions, according to the habits of different regions to develop different network marketing programs.

-Guangzhou City Alliance multi-card Network Technology Co., Ltd., a professional E-commerce solutions provider.