Community 3.0, can defeat the giants of the grassroots channel power

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Some people say: mobile Internet, the application of the king; others say: Mobile Internet, content is king; others say: Mobile Internet: Channel for King; I said: Mobile Internet, Community 3.0 for the king. Community 3.0 will help grassroots entrepreneurs build their own channels to beat the giant's channel control in the community.

In the era of giant rampant, entrepreneurship will become more difficult and difficult. The entrepreneur lacks the research and development technology, the Fund, the manpower, the channel, the specialized Operation knowledge and the system. Grassroots entrepreneurs lack too much. It seems that the mobile internet, has never been for the Giants, only for the Gaofu, only for the rich second generation. The bloody mobile internet, has let a lot of entrepreneurs team on the battlefield folding soldiers, have to for the giant, resource-rich second generation of rich entrepreneurs concessions.

The trend of mobile internet has become more and more violent. We are watching the performance of the Giants. Today, Tencent bought Brush Machine Wizard, tomorrow Ali purchase of Sina's stake, also conveniently bought Friends league statistics, the day after tomorrow, Baidu acquired 91 assistants, further control the mobile Internet Portal: Application market.

The Giants are controlling more and more. It seems that the whole mobile Internet is under the horseshoe of the Giants. Grassroots entrepreneurs, either flesh and blood splashed, or bowed, or look at, or on the shoulders of giants, find some eat the rest of the broken meat to eat. Users, like sheep, have been the giants of the circle, through the power of channels, control the ordinary users of all aspects. Even if the promotion of investment is huge, it is difficult to win in the application market. The more you cast, the more you owe. According to the founder of Aunt Rauschecker said: The current promotion of the cost of each user at 100 yuan. For a mobile phone tool + community, mobile Internet, not gold, but meat grinder.

In front of the giant's channels, mobile internet entrepreneurs are naturally disadvantaged.

Which application market, not the point dozens of millions of, their own research and development applications can list?

Which application market is still in the hands of grassroots entrepreneurs?

Which application market, behind the shadow of the Giants?

obediently through the giant channels of entrepreneurship, mobile Internet entrepreneurs, you are the chopping block of fish, can run can not fly? Through my channel, but also can let you fly up, beyond me?--This answers what most of our population says: Chinese-style innovation dilemma. So, are you disappointed with the micro-trust's public account? and is saddened by Sina Weibo's crackdown on micro-blogging and the crackdown on spontaneous advertising?

So, when Ali bought a 18% stake in Sina, see news, as grassroots entrepreneurs, do not feel: Ali good strong, Ali good cow ah. This is just a giant, but also control more traffic entrance. The more control, the results found: everyone's Internet life, must be controlled by the major giants.

Feeling the giant's products, acquisitions, channel capabilities, and can not help us grassroots entrepreneurs, better in the mobile internet to occupy their own hills. Instead, operate a community of 3.0, mastering its own local mobile internet channel. This will be the biggest and perhaps the last chance for grassroots entrepreneurs.

The core view of Community 3.0 is: mobile Internet, community is king. Through mobile communities, to solve a group of people's Common life, entertainment, information, interaction, shopping all the needs. Through the Community 3.0 mobile phone application, the release grassroots entrepreneur's operation ability, the local crowd, the special crowd channel promotion ability, thus forms each mobile community (local community, the fictitious community), moves away from the giant channel power to the mobile Internet excessive control, forms the mobile community as King's new era, Build the channel power that belongs to the grassroots entrepreneur.

Channel, what is the channel?

Channel that is through the target users of the pipeline (can be some kind of internet products), through this pipeline, you can promote a certain kind of products, you can also to the target group, convey your content (interactive content, life services, business concessions, all kinds of advertising, all kinds of information).

First to gossip a message, said 360 mobile phone assistant, a button to clear the pre-installed software on the phone. Bloody. It was also the founder, the challenge of the giant red dress leader. Now that you have a mobile phone channel, do you hunt the founders? The result is with today's China's most hot millet mobile phone, because unloaded the other side pre-installed in the MIUI application market. This is the cheese of the millet company. The result is the MIUI application market, full line 360 of all products. This is the small giant's channel, the entrance dispute.

Tencent QQ This product, as a channel. This channel is currently the most stable and influential channel of China's Internet. Baidu, the search engine as a channel, through this channel, to help users find the content of each site, but also to help Baidu to do bidding rankings, do Phoenix Nest system, the user to The advertiser's website there. Alibaba, its website + search as a channel. Through this channel, Taobao control the distribution of traffic, and then prompted Taobao to make money on Taobao shop for it to pay.

How powerful is the channel?

Tencent QQ has the biggest promotion channel function, is QQ window. Through the QQ window, you can let a new occurrence of the news, so that most of China's online netizens, instantly see. If you sing it is Tencent developed, then sing it without six months, the number of users to ensure that the more 100 million. This is the power of the channel.

Baidu's channel power does not say, stationmaster all understand. Baidu is currently trying to tap the power of the channel to further purchase the middle Page Vertical subdivision site: Where to go, Archie Art, PPStream. Through their own control of the flow of the advantages of the portal to further bring these flows into these sites, through the subdivision of the site's high value-added, to form a higher flow returns.

Ali Department, currently control the commercial platform: Taobao, Cat, Alibaba. In addition to the use of habitual regulars flow, most of the foreign traffic by buying, and then through the flow control, will be sold to Taobao store traffic. This is Taobao's business: Build Taobao shop free, but the flow charges.

Through the division of Internet traffic, China has formed three big giants. But in mobile Internet, any active application is the channel itself. Community 3.0, through mobile phone community, breaking the giant's channel control, let grassroots entrepreneurs build their own channel power.

One, the Community 3.0, pay attention to bait.

You have your big game, I have my grassroots entrepreneurs play. The giant channel, is also my channel, I only use the free flow: through the free channel, brings the flow, then unceasingly will the user active in own community, then forms own channel strength. Classic case: Sing (100 million mobile users), PA (2-3 million mobile users).

So for grassroots entrepreneurs, free microblogging traffic, you can not help but pay attention. There are Baidu paste, Tencent QQ Group, QQ space. QQ space Dynamic is also a good thing, let you in a circle to say, QQ space log, access to high popularity concerns. Through some skills, the giant channel, to some extent, is also your channel. Through a small range of use, access to free flow, and then build their own community, and ultimately to build the grassroots entrepreneurs own Community 3.0 exclusive channels.

Second, the Community 3.0, pay attention to the service of people, every community is my channel.

Any cohesive community, for potential community users, should be contagious and easy to attract. To create a highly active cohesive community, we need to serve the purpose of community members. Community creators need to create a service community members, communication convenient, easy to communicate, the needs of the Community 3.0 applications.

Classic case: Embarrassing encyclopedia (8 million mobile phone users), know the community.

Well, for the largest community of 3.0 emerging markets: the local mobile community. Its channel power will be unmatched. To solve most of the needs of local people, local mobile phone community will be a very core of a regional platform-type application. This channel will be channelled through local services, through local people and through local life information. It is a very large local digital channel.

Third, the Community 3.0, pay attention to no I have, people have my excellent, defeated the Giants can not be alone

What are the biggest market opportunities for mobile internet entrepreneurs? It's the vertical market segment that makes it hard for giants to get into. and community 3.0 is the largest market in the vertical subdivision field. His market encompasses local communities, mobile internet communities, interactive new media applications, and content communities.

The core point of the community is in the operation, the operation lies in the service. It is like the third service industry under the line, such as cutting the distribution industry, beauty industry, catering industry, tourism industry. Rely on small and medium-sized grassroots entrepreneurs, day to provide a perfect local life service.

This area, is fastidious is the operation plowing. It is by no means a field in which giants can get their hands on traffic. This is the area where bully defeated the internet giants. When you are in Beijing, you go out to see a building, it may be worth 1 billion of millions of dollars. So, the whole country so many "bully", Tencent, Ali, Baidu also calculate what?

Four, the Community 3.0, pay attention to the climate, geography, people and, in the mobile internet and the world forever

What is a community? The community is the sum of the weather, the geography, and the people. To build a community, we need the comprehensive factors such as weather, goodness, people and so on. So, the community, even the Giants, are not so easy to fix. It takes time to grind. Need to focus on the needs of the target population. It is necessary to promote the formation of a community with good atmosphere through some special means. This is not possible overnight.

This may in some way require us. To build a community is to give the community a brand, a purpose. Through a purpose, and constantly strengthen the service to members of the community.

Only this, can finally complete a perfect community to build. A perfect community, he has growth, robustness, durability. Mobile Internet does not fall, the Community 3.0 unbeaten, channel is not dead.

Five, community 3.0, such as water, will be the force of the people, shaking the Chinese internet giants

Community, has always been a grassroots culture, cock silk culture synonymous. Community 3.0 such as water, community members such as water. On Earth, in this beautiful blue, water is everywhere. Whether it's giant internet, mobile internet, or offline real world. Water, everywhere, all-pervasive.

Water, such as Tai Chi, softness. The water can carry a boat and it will overturn. The entire Internet, whether it is the three giants, or how many small giants. Ignore the power of the water, then the water will diffuse mountains.

Water is the king of this planet. Community 3.0, born for the grassroots, for each ordinary users of the population. Community 3.0, such as water, water, water is the channel, water for grassroots entrepreneurs born. In the face of the ubiquitous water, the Giants can no longer be more powerful to block the road. Grassroots entrepreneurs, need only time to operate, grasp the way of water, grasp the Community 3.0 channel power.

Six, the Community 3.0, active is the crowd, build is the channel, do is the continuous business

Each individual group has a unique business to do. Every place, there are many big and small market, shops. No matter where you go, someone's place, there are rivers and lakes, there are communities, there are business opportunities.

Community 3.0, through the mobile phone community channels to build, so that grassroots entrepreneurs, have a direct access to the target population channel power. Make business easier and more sustainable. 3.0 of the communities that defy the Giants ' competition will be our grassroots entrepreneurs, the biggest and most sustainable business.

A blank market: a regional community, such as a community, schools, villages, small and medium-sized towns, 2-3-line cities, tourist attractions, hotels, etc., local industry-type communities (such as entrepreneurs, practitioners of all walks of life community, chambers of commerce, computer maintenance, rental housing); Local media communities (local television stations, radio stations, publishing communities, Media companies, marketing companies, etc., local organizations (units, companies, institutions, groups, such as Evergrande fans); Virtual community (novels, poetry, music, movies, games, after the 00 family) and so on.

"Summing up" through the Community 3.0, beat the Giant's channel control, forging grassroots entrepreneurs own channel power.

"The author introduces" The Li Jing Ball, the founder of Zhou Bai Tong Technology Co., Ltd. Focus on creating a mobile internet Community 3.0―― Words Community (http://www.huaxo.com)