Community e Service Yu Xiaojun: How to realize the value of community O2O

, CEO of union UnionPay and founder of Community e service

October 28 Morning News, think Chong UnionPay CEO, Community e Service founder Yu Xiaojun, said in an interview with Sina Science and technology, Community e Service is a bank of financial services and small and medium-sized businesses integrated O2O platform, the future will rely on direct sales and logistics distribution services to achieve profitability.

Community e Service was officially launched in April this year, by the Tang UnionPay and the Beijing Agricultural and Commercial Bank to launch, the main branch of the merchant side (in the face of Merchants), (distribution services, link merchants and users), server (facing users) three mobile phone app. Merchant End is a mobile phone open shop application, Butler side provides "last kilometer" logistics distribution, consumers can browse the nearby merchants through the service to complete the shopping.

At present, Community e service Merchant side mainly provide takeout, food, department stores, beauty, life services, domestic maintenance and other Community O2O services, users can directly under this app to buy their own community supermarket things, line on the same price, can be paid online, but also support the delivery of cash.

Company transformation

Founded in 2004, the company's main business in the past 10 years has been to provide bank self-service terminals and solutions to major banks. Starting from 2013, the whole business of Si-Chong UnionPay has been transformed into Internet business, and Community e service is one of the important products to carry the transformation.

Yu Xiaojun to Sina Technology, said that in the past 10 years, the company's business is to do with banking services related to the hardware, systems and integration systems, and the next step to make a platform for users, businesses and banks closely integrated together.

In Yu Xiaojun's view, this is also the future development of internet finance direction. "The real internet finance is to build the platform, to build the ecosystem, to let the bank's products and services integrated on the platform." ”

In September this year, Si Chong UnionPay cooperated with Beijing Agricultural and Commercial Bank to launch community Mobile financial services based on Community e service-"Phoenix Treasure". This is a similar balance treasure products, users can use the "Phoenix E account" for the community around the consumption, and not consumption can also be applied "Phoenix Treasure" to achieve a certain value added.

"Community e service is to integrate finance into the lives of users and small and medium-sized businesses." "Finance and consumption combine, finance and commerce combine, and let finance boost consumption and boost business," says Yu Xiaojun.

Value Embodiment

As of the end of August this year, the Community e service has entered the national information of 5 million merchants, of which 260,000 businesses in Beijing, more than 10,000 have begun to enter and provide services. In the Huilongguan community in Beijing, users of the Community e service have reached more than 100,000 people, and more than 1000 merchants have started to provide services.

According to the background data statistics, the current Huilongguan community around the day to provide users with thousands of breakfast, turnover of about 100,000 yuan, which provides services to the merchants, including Qing Feng steamed stuffed bun, Jia and a product porridge, McDonald's and so on.

Yu Xiaojun said that the Community e service now mainly provides catering services, the next step will provide milk, rice, fresh vegetables and so on. "We want to provide products and services with a content, value-added experience." ”

In the Community e service planning, the provision of direct sales and logistics distribution is the main way to achieve profitability. The provision of direct merchandise to allow goods to directly face a wide range of users, and logistics distribution to the user to bring time and space convenience, and this may achieve value-added services.

"As people's consumption concept changes, the future of products directly to the user's sales model will become the mainstream, especially consumers to consume high-frequency products, such as milk and rice." Yu Xiaojun said that community e services would like to rearrange the supply chain, solve the problem of community consumption, and complete the last kilometer of logistics and distribution services for individuals to bring greater freedom of time and space.

Promoting challenges

If we want to make this kind of O2O platform, Community e service, like many internet companies, also faces a big promotion task. Yu Xiaojun Frankly, promotion is a very big challenge, because if there is no offline business, there will be no real value-added.

On the expansion of the community, Yu Xiaojun said the company hopes to achieve 100 in Beijing this year, the end of next year to cover Beijing, and then it will be possible to achieve profitability.

However, long-term and service outlets scattered throughout the country's banking cooperation, but also let think Chong UnionPay has a certain basis for promotion. At the same time, more than 100 outlets and 14,000 marketing staff of the Beijing Farm Bank will also join the promotion under the Community e service line. In Yu Xiaojun's view, this is not available to other Internet teams.

In addition, as a result of more than 100 banks nationwide to provide 160,000 self-service terminals, the creation of the management, operation and maintenance system, but also in the promotion of Community e services in the process of playing the existing mature experience, and quickly establish a perfect operation of the model.

"We are facing the small and medium-sized businesses, the Internet, the electricity business still has an understanding of the process, not all of a sudden stationed in the Community e service platform." We are also aware that there will be a long-term promotion process. "Yu Xiaojun said. (Loliang)