Comparison of mail marketing software and mass mailing software

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e-mail marketing, is a maintenance of old customers, the development of new customers network marketing tools. Because of its convenience, low cost characteristics, has been the favorite business, is one of the most frequent online activities. Of course, to carry out mail marketing, there is a major premise is to find a good letter software. The basic appeal is of course simple and easy to use plus high delivery rate. After several days of research, it is found that there are two kinds of software in the market: Mail marketing software and mass mailing software. Perhaps we feel that the mail marketing software and mass mailing software is the same, are used to send a large number of mail, in fact, after careful comparison between the two, you will find that the two are essentially different, are summarized below.

Message delivery and delivery speed

Mass mailing software, in essence, is not a mail delivery service. The use of mass mailing software to send mail, you need to register a free mailbox or Enterprise mailbox, and then fill in the email address of the bulk of the software's address bar, mass software to do is just to your mail packaging, and then request the mailbox corresponding to the email mail server mail delivery. For example, if you are using NetEase's mailbox account as the Outbox, is equal to through NetEase provided mail server for mail delivery. And we all know, in order to protect against malicious users to send spam, the general mailbox service providers to their account number of letters per day, the frequency of the letters are limited, such as 163 mailbox, the daily limit is 50, the number of letters within one hour exceeds a certain limit, the same day will be prohibited from sending letters This means that, by sending a letter to the mass mailing software, you need to register a large number of e-mail addresses, and the amount of mail sent and the speed of delivery is not guaranteed.

The Mail marketing software, in contrast, is delivered through its own mail server. You fill out your own mailbox in the email marketing Software's outbox address bar, just let the recipient know that the email is from you, and the real mail is sent through the email marketing software provider's own mail server. This means that you do not need to be limited by the amount of mail sent and the speed of delivery per day for your free mailbox or corporate mailbox.

Mail delivery Rate

1. As mentioned above, the bulk mail software is sent by the mailbox provider to send a letter, so sending logs and whether to send success and other information is also feedback to the Outbox email provider. Moreover, if the same Outbox within one day of the letter speed than its frequency limit, the mailbox will be banned within the day of the letter. This shows that the bulk mail software itself is not guaranteed to send the rate of mail.

and mail marketing software is through their own mail server to send, send logs and whether or not to send the success of the information are directly to their own this, and will not be the number of letters or the frequency of transmission restrictions, so the delivery rate is better than the mass mail software.

2. Static IP and dynamic IP. Mass mailing software needs to use the customer's own network to send mail, this way is generally used by the client's dynamic IP resources, and almost all large ISPs, such as QQ, NetEase, and so on, the dynamic IP will be more stringent protection, so ordinary mail mass will be sent to the dustbin, more serious will be rejected!

But the mail marketing platform uses the static IP group, this kind of IP in the general ISP's reputation is better, more stable, of course, the price is also very expensive, but these are the mail marketing platform arranged, through the static IP message, will easily through the ISP filter, delivery Inbox, the equivalent of green channel.

After this period of time to the mail marketing software analysis Summary, now recommend a mail marketing platform for everyone to test. COMM100 Mail marketing software, Web site is www.comm100.cn/emailmarketingnewsletter/, they also have English version. More interesting is that I search on Baidu "mail marketing Software", in a boast of their service rate reached 99% of the environment, the inventive, announced its real delivery rate of 89.8%.

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