Content for Wang: website to develop content is the key

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The vitality of a website is embodied in the content, the website content is the foundation that decides the website development. A rich web site, not only to be included in search engines, but also to retain loyal visitors. Therefore, content is the top priority of the website.

Home network in the enrichment site content, has its own unique way. In the home Network chief CEO Zhang Fu New guidance, around the content of the site to increase efforts to improve the overall image of the site, enhance the site traffic, but also for the site to retain a large number of repeat customers.

First of all, strengthen the role of editing, classification collection, sorting and sorting. The content of home network from collection to release, there are strict requirements. Because of the many columns in the home network, there are often many sub columns under the Big column, therefore, according to the principle of division of labor, arrange different editors, responsible for their own large columns of the entire content of the collection and collation and release. Content to meet the requirements of the column, every day to have new content, to have a focus on the recommended content, to have the characteristics of content.

Second, enhance the interactive features, enhance the readability of the content. To some columns to enhance the interaction, in the form of interviews to some well-known home enterprises 618.html "> responsible for interviews, such content will not only make visitors interested, more in-depth understanding of enterprises and related products, but also to enhance the visibility of enterprises in the home network, can be said to complement each other, three benefits."

Highlight the hot content, deepen 8201.html "> Product experience." For some hot products, home network will be in the home page to focus on the theme of the recommendation, these topics are often subject to a high rate of attention, because the content of the illustrated is to attract visitors rickets key. Many visitors are held to understand the attitude of the product to open these feature articles, often through reading, the product generated interest, increased potential customers.

Because there is a richer content, so that the home network from the search engine to bring a lot of traffic, there are many customers to search engines to find the relevant product introduction content found in the home network. A content site is an important factor in attracting search engines. and customer dependence on search engines, then directly to the home network to bring the access to traffic.

Keywords that visitors enter via search engines we can obviously see that many of them are not looking for products or services, nor are they looking for a home network, the keywords they enter are often related products in the use or product introduction content, that is, users more concerned about their direct help content, Rather than a certain brand, such a website.

Therefore, Zhang always let us stand on the user's point of view to the content of the site, the site is for the user Service, and users in the Internet to find products or services habits is a very worthwhile research phenomenon. Only from the point of view of the user, the identity of the visitors to experience the home network, will find insufficient, and thus improve the quality of the site content.

Home network is mainly to sell products, after practice, to provide customers with rich products related to the useful information content not only will not affect product sales, for users, to better understand the product, can solve their doubts about the product, strengthen their trust in products and services, but improve sales performance.

Therefore, the site has a wealth of content, only in the industry to establish a portal status, to be able to get more users attention and support, but also in search engines to get a good ranking. Therefore, the site content is the site survival and development of the fundamental, content of the site will go farther!

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