Cookie value Another data from the Web analytics

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Today said cookie value in the promotion of the role of the Web site analysis, I think in the website marketing activities is a very important aspect. Because this piece of data will directly reflect the quality of the activities of the site, and will lead the direction of marketing activities and improvement. A reorientation of the use of the website.

Site analysis of the site's activities and activities of the conversion rate plays an important role! So if there is a problem with the site analysis, then I think the boss will be on your activities or input questions, so we need to understand the site analysis of each value, and develop corresponding strategies to deal with.

Data analysis will have cookies, sampling, historical values, precision and other aspects of the analysis, which about the cookie value, I think as a marketing this piece of personnel, there will be a lot of entanglements. Because you can track everyone who accesses a Web site through cookies, this is an important piece of data that needs to be tracked! But it is hard to really track the behavior of users completely.

A cookie is a small text file that contains a unique anonymous identifier that defines the user who accesses the Web site.

Cookies include: temporary cookies and permanent cookies two cases, when you visit the site, the site's analysis system will be set for temporary cookies and permanent cookies, is usually said session and user cookies.

The role of temporary cookies is to record the user's access to the session process, the user generated a series of clicks on the site, until the last to leave, these are sessions. This can effectively record a variety of click events, at the same time group classification (web site shopping cart in the absence of the case, use this function) and Taobao use cookies to record the user has been browsing the merchandise.

This action will be recorded at the time of visitors ' visit and will be over when they leave. A permanent cookie is generated when the visitor first visits the site, and then it is saved for a period of time, which can be set by the site (usually 18 months, and there are other tools that can be extended.) )

A permanent cookie is a unique browser that can be used to identify visitors. And it's the best way to keep track of independent visitors, after all, it's only possible to remove cookies or reload browsers for similar operations. The point to be emphasized here is that the permanent cookie does not have any personally identifiable data, it is a randomly generated number or letter, and only the server that sets the cookie can read it.

There is the first party cookies (1st Parties Cookies) and Third-party cookies (3rd party Cookies), in fact, understand these settings, is to facilitate our website analysis of the authenticity of a full understanding of the data. The first party cookie is created by the analysis system itself using the target site's own domain name, while the third party cookie is generated by another organization when the user accesses the site. The use of first-party cookies is currently the most commonly used method, and is currently recognized as the best implementation, while Third-party cookies are used by a small number of page tagging tools.

If you want to know more, you can try to understand it in Google Analytics (GA analysis). GA strong is to let a lot of webmaster are favored. But in the GA analysis system, only the first party's cookie!