Cost control for travel websites

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With the domestic tourism e-commerce sites springing up, competition in the tourism industry is also rampant. Traditional travel agencies have extended their business to the network to prevent future industry reshuffle, will be large and small travel agents eliminated.

Customs Holiday Travel agency is undoubtedly one of them. Starting from the 2004 station, customs holiday travel network experienced ups and downs.

In addition to a lot of investment and the return of the equivalent, amorous holidays seem to have nothing. In addition to pr=5, there is nothing worth showing off! At the same time, the accumulation of resources is a part that can not be neglected.

Let me talk about the cost control of travel website.

First of all to locate your site is a grassroots site, a large information station or travel agency website.

Grassroots website Plainly, is some individuals to use their spare time, in order to realize the entrepreneurial dream of those sites established. Some of them are excellent, and then get the investment recognition and pull the investment into the company to do the road! One of the biggest advantages of this site is that it is free from outside constraints and has a higher degree of freedom. But the tight financial situation is doomed this kind of website is very difficult to grow rapidly! Therefore, most of them use some free resources, enrich the content of the site, or flash, some good ideas are also creative, but not to promote. Therefore, the grassroots web site can not talk about the cost of control.

The large-scale information station is the information mainly, the information drives the flow, uses the flow to drive the advertisement income. Advertising revenue accounted for a large proportion. Very representative of the domestic 51766.com lotour.com. These sites undoubtedly have great capital support, strong technical back-up force. Their costs are mostly distributed across the country by distributors and by the overwhelming advertising.

Today, the focus is on the cost control of travel agency websites.

Sichuan Province is expected to tens of thousands of travel agencies, Chengdu registered up to more than 2000. Among them, the 2000 travel agencies also have the central part of the door. Sichuan is a huge tourist market, and this piece of cake is also very nutritious on the Internet. All we have to do is add the cream on the cake and we can feed the family. So, countless people are eating or are planning to eat this cake (think of the scene a bit disgusting haha).

Below I will focus on my experience in the travel Agency Network Department for two years to talk about how I control the cost of spending.

The most common thing for travel agencies to build a website is to spend money on creating a dynamic Web site, the first cost. But compared with the cost of the rear, the cost of the website construction is indeed bucket. Behind the cost is a huge vampire---search engine bidding rankings. I do not talk about the various disadvantages of bidding, just in the cost analysis.

When studying finance, Professor analyzed a classic case, the conclusion is still fresh. If the cost is 100 yuan, the profit is 10 yuan. Then there is a 10% profit. We cut costs by 10 yuan, saving 90. Part of the savings is profit. Then the profit is 20 yuan. Doubled. The cost is reduced by 20 yuan, then the profit is three times times.

Of course, we can not blindly cut costs, but we should find a balance to maximize profits. How to control the profit maximization? That's what I did.

First of all, the construction cost of the website is not province. Hardware and software must be complete. 工欲善其事, prerequisite. Two servers are required, one art, three technology, two editors, 7 receptions. This is the size of our site.

Second, with the whole company to share the rent, utilities and other costs, to cut.

The most important cost control appears, that is the problem of website promotion.

At first, I planned to devote 50% of my energy to free promotion. But those conventional methods of promotion have little effect.

Next, I started bidding, and I had dealings with vampires. First through the channel, get the lower discount bidding resources. such as Baidu, YAHOO, Google and other large search engines I have access to first-hand channels. In this way, at least 10% of the cost of bidding control. After the start of the auction, I operate the background, will be very important to my business keywords ranked between 9-11 (Baidu: The first or right side of the first position, cheap, click rate can). But I found that it wasn't as good a hit as I expected. Because the search engine has the area to launch the function. For tourism sites, the geographical nature is very obvious. We are off-site services to seize the local market. Local sites only choose to bid locally. In this way, I can hardly find my rank in Sichuan Province. I tried a new idea! ~ Put a few of the most important, click the largest number of keywords in the first half an hour. Then listen to our reception phone rang several times. Then move back in turn, and finally I found that in the seventh place the best effect! This is a balanced process that requires patience to keep trying. In this way, the seventh rate of cost is lower than the first, but sales are close to saturation. That's great. I've turned over my profits.

In fact, tourism sites should rely on physical resources to do to sustainable development. As the biggest ctrip in the country, his internet advertising is certainly not as overwhelming as ebay, but why so well-known? Because he built ground network resources in every area of the country. This entity network let Ctrip take root and sprout. Next time I'll talk about how to get your website to "settle down".

In view of the various problems facing the service in different places, such as honesty, the exchange of resources in different places and the exchange of sales resources, I will tell you my thoughts as soon as possible.

Cost control, there is a point is the service used on the site. such as ticket real-time inquiry booking, train tickets, weather information, information collection, and so on! Can be achieved through the technical interface completely. I will share these free resources with you as soon as possible, to play the spirit of network sharing.

It's written here, my QQ53046682.

Speaker: Amorous feelings holiday Travel net original release: www.tripsc.com blog.51756.com reprint Please indicate the source thank you