Create the website "core competitiveness" three steps

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Website and enterprise, want to stand out in many of the same kind, need to have a certain "core competitiveness". So what is "core competency"? It is the unique ability to be easily emulated by competitors and bring huge profits through the integration of all knowledge, skills and resources. To put it simply, the site is the core, the most valuable, the most attractive part, and this part of the other site is difficult to imitate, even after the imitation is difficult to transcend. Like Baidu's search function, Tencent QQ Chat tools, these bring them a rolling source of money, although many later, but they have been thrown far away.

Since core competencies are so important, how do we do that?

Find the core of the website.

This is at the beginning of the site should be thought of, that is why others to come to my site, why not go to other sites. If the existing site has better than me, I can not surpass them, if not, I am not going to think of another way. If you want to do an E-commerce site, then you want to do all the trade platform, or do a single industry platform, if you want to do a trading platform for all industries, by understanding you will know that the existing sites have those, well-known Alibaba, Hui Cong, made in China, unless you have a lot of money, There is a good team, coupled with a lot of early publicity, it will be possible to surpass them, if not, then you'd better stop. If you say that the whole trade platform can not do, then I will be a single trade platform. Now the big industry's website basically already has someone to do, did well many, you like the Chemical network, the textile net, the medicine net, has the certain popularity inside the industry. It's not that you can't do it, it's just that you need to invest more money and time, unless you have a major advantage in an important area, otherwise it's best not to do it as an entrepreneurial team. For small start-up teams, I think you can subdivide the industry and choose a niche industry with a comparative advantage as a breakthrough to pay. Because people less money, limited resources, is a small entrepreneurial team disadvantage, which determines that we can only concentrate all the strength to make a single point of breakthrough, it is possible to achieve success, this breakthrough is a comparative advantage of the subdivision industry. (For more breakdown industry, please go to Industry Subdivision network www.cifind.cn)

Find the core of the site, must be based on their own existing conditions, to use their own advantages to compete with others.

Second, create "core competitiveness".

After finding the core of the site, how can we turn it into a competitive advantage?

1, the core competitiveness is a systematic project.

The core competitiveness is by no means separate, isolated, even if the beginning is the case, but as the competition becomes fiercer, it always has to become a system to develop in depth. To deepen development, is to further consolidate its core competitiveness of the advantages of vertical development, is to achieve maximum benefits, while enhancing the ability to resist the risk. Typical examples of many, domestic Baidu, Tencent, foreign countries have Google, Microsoft. We all know that Baidu's core competitiveness is search, but it is constantly strengthening this advantage at the same time, still trying to develop to other areas, such as Baidu know, Baidu Space and Baidu Consumer-to-consumer, Tencent is more typical, in the QQ after a great success, in addition to constantly upgrade, but also create QQ space, mailbox, SMS, Casual games and a series of related functions, but also launched a search, Pat, surging and other types of Web sites. Google, the web giant, is more legendary, removing the global expansion of Google Search, and developing maps (Earth, Moon, Mars) search, online libraries, calendars, documents and spreadsheets, blogs, Gmail (email and instant chat), Picasa (Web albums), Page Creator (web making tools), Joga bonito (beautiful football), YouTube (video sharing) ... Microsoft, the software boss, is a bit senility compared with the energy-rich Google, but the most important thing to do is to expand, mainly by buying, who calls them money. The acquisition of online advertising company AQuantive, a stake in the on-line recruitment web site CareerBuilder, not long ago, only to buy a 240 million U.S. dollars facebook1.6% shares, CEO Ballmer is a word to buy 20 companies every year, it seems that Microsoft is a bit crazy.

2, the competitiveness of the "core" is a person.

At present this everywhere emphasizes people-oriented society, the core competitiveness of the building is inseparable from people. No matter how much idea you have, if you can't find the right person to do it, it equals zero. People become more and more important resources, especially those who can turn the imagination into reality. To build a team of these people, a complementary and mutually reinforcing team, is the true power and protection of core competencies. Because in the fast-changing network world, the advantages will constantly change, relatively unchanged is to create this advantage of the people or the group of people.

3. From system to culture.

The initial form of core competitiveness may be a technology, a resource, then it will evolve into a system, a system, and finally become an atmosphere, a culture. This process, like the formation of quality, is at first a touch or a thought, then become an action, many times after the action to become a form, form for a long time into a habit, this habit has become a quality for many years, once the quality, it can be said to have penetrated deeply into your blood, it is difficult to change. For example, if you prefer to sleep late, but suddenly one day because something touched you, let you think that this is a bad habit, will cause a lot of bad effects, so you decided not to sleep later. By the next day you'll really stop sleeping, this is a touch that becomes an action, and if you have not slept in for the next one months, it is a form of action; and then, for a long time, it became a habit; after a few years, this habit continued, And it has been widely influenced by your behavior and ultimately gives you a positive, disciplined quality. Once the quality is formed, it will be like a gene that dissolves into your bloodstream and is unchanged for life.

It's the same as a team, when you're touched or thinking, and combined with their own advantages to find an entrepreneurial breakthrough point, through a common effort to become an advantage, in order to maintain this advantage, the corresponding formulation of a number of systems, processes and development direction, but these are only through an external force to restrict people. Over time, people who have long been affected by this influence have a deep sense of identity, and slowly turn into an automatic spontaneous behavior, which creates an atmosphere. As the atmosphere continues to expand and deepen, those tangible words, slogans have been dissolved into the minds of team members, which formed a culture. Once the culture, the core competitiveness of the real sense of becoming the core competitiveness, through such a long time of the sink, it is very difficult for someone to surpass you. It is hard to change the advantages that we have, because no matter what kind of people come in, they will be reshaped by this powerful culture and molded into the same type of people.

Third, maintain the leading edge.

How can we maintain this leading edge? In addition to the above, we say that the depth of development, people-oriented, forming a culture of these core factors, but also should have some of the following conditions.

1, constantly improve themselves.

Any site is not perfect, not to mention is in the changing world of the network, so we need to constantly improve themselves, improve their own at the same time also weakened the competitor, it is a matter of both.

2, always remain sensitive

The internet world is too big and the areas involved are very wide, so we have to keep a sensitive state so that we can find those small changes. At the beginning of any kind of big change, there are some small signs, and if we are slow to react, when the change is formed, it will be too late to deal with. In this fast fish eating slow fish age, can survive, are those who are very sensitive to the environment.

3. Look farther.

is to take the existing talent, resource advantages, to seize the market has not yet formed. This will make the successor always in a passive position, because it is always behind you. Typical examples such as: Google's Earth, the Moon, Mars map search, online library program.