Deep pockets, billions of "cloud-making"

Absrtact: Onlookers are still in the 3B war for Baidu (Weibo) pinch a sweat, but in the eyes of Li, the traditional internet challenger's trouble is far from the mobile internet may be a potential threat to come to the horror. Although today's Baidu, Tencent, Alibaba (micro

While onlookers are still sweating the "3B war" for Baidu (Weibo), the troubles of traditional internet challengers are far less daunting than the potential threat of mobile internet. Although today's Baidu, Tencent, Alibaba (microblogging) and other traditional internet giants are still strong, but as users from the traditional internet to mobile internet migration trend is more and more clear, if not timely grasp the opportunity to change, who may lose the future.

"Seven Weapons" equipment developers

September 3, the search industry's "3B war" is in full swing, Li in the Annual Technology innovation conference "Baidu World 2012" on the search is very little, because this year's core words are set to "mobile" cloud.

Baidu not only announced its complete mobile interconnection strategy for the first time, also launched a series of specific "cloud plan": Baidu will be fully open, including cloud storage, cloud computing and large data intelligence, the core of "cloud capabilities", developers can provide a platform for the application (app) development, operation, promotion and realization. Baidu to the individual users and developers to provide generous degree of "cloud gift package", including Baidu Mobile cloud application generation services, such as seven kinds of weapons ... As the country's largest search engine, Baidu is planning to "cloud Platform" transformation.

"Baidu's cloud platform will provide full free support to mobile internet developers," he said. "Baidu Mobile Cloud Division general manager Mingyuan (Micro Bo) told the" China Economic Weekly "," Our launch of ' Seven Weapons ' is just the beginning, and the future will gradually open and export to the basic capabilities previously provided to our products and become the capabilities that all developers can have, that is to say, Baidu will provide a complete infrastructure for the entire mobile internet eco-chain. ”

At present, there are more and more developers of app mobile applications in China, and the number of apps is growing rapidly. For an Android system, for example, according to Iimedia study statistics and Forecasts, 2011 years in the national security Zhuo developers about 784,200 people, is expected to reach 1.1631 million in 2012, to 1.3741 million people in 2013.

But the current success rate of app developers is not much higher than the TV show, although occasionally there will be several popular "China good application", often only earn popularity, low profitability. "Domestic and foreign environmental differences are very large, foreign users have to pay for the application of the habit, but only at home for free to get the high load, so the main still can only rely on embedded ads to get a meager income." and profitability is not high will make research and development does not continue to drive, user experience no advantage users are more unwilling to pay, the formation of a vicious circle. "A developer told the China Economic Weekly".

Mingyuan said: "At present, more than millions of mobile developers in China, the profit of less than 20%, only because most developers are faced with funds, technology and users, such as multiple short boards." And Baidu launched a strong, threshold and very low platform, it is to solve the development of application developers bottlenecks. ”

Deep pockets, billions of "cloud-making"

Even if you don't care about the trends in the internet industry, confused "cloud computing" and a variety of technological innovation, ordinary people will also be able to understand two changes: first, you increasingly use mobile phones, ipads and other mobile terminals to access the Internet; second, you increasingly use the Internet through apps rather than web pages, To view calendars or weather forecasts, browse the news, and so on, it is often done through an application rather than through a web browsing.

This is a terrible upheaval for all participants in the Internet industry: users are migrating from the traditional internet to the mobile Internet.

"This does not mean that search is replaced, but that search needs to evolve." "In the past year, searches for mobile apps have risen 10 times-fold, and users spend 80% of their time on apps," says Li. "He believes that the development of the traditional Internet relies on the webmaster, and the future of mobile internet prosperity relies on app developers."

"At present at home, there is no enterprise open cloud capacity of the scale can be compared with Baidu, because the cost is very high, not many companies can do." "Mingyuan said.

The cost of a cloud computing center is high, because of the staggering cost of maintaining the operation, it is true that only the rich and strong enterprises can afford.

August 19 This year, Baidu's investment in Shanxi Yangquan, the expected completion of the 2015 Cloud Computing project started to start, the total investment of up to 4.7 billion yuan, the largest Chinese Internet companies investment record.

Lixin, the company's CFO, said that the future of Baidu's investment in cloud computing center construction would reach $1.6 billion trillion-more than 10 billion yuan.

Some people worry that Li will set the cloud computing Center in his IT industry is not developed, talent is relatively inadequate Shanxi home, is not some "more perceptual than rational"? Mingyuan said that the location of the cloud Computing Center has a special consideration: "The energy dissipation in the cloud computing center is amazing, so find the weather cold, Electricity is lower than the area to build, Yangquan is the first, followed by other projects. ”

This cloud has "rain"

Whether it is mobile interconnection or "cloud", the coveted people are more than Baidu, and Baidu has been counted late. International and domestic, almost every one has a certain strength of the internet giants are in the "cloud", and "cloud-making" the ultimate goal of course is to "rain"-profit.

"The date of the search engine was born with the appearance of cloud computing, so Baidu has a unique advantage in cloud computing." "Today we are just opening it up to many developers to share and promote the industry as a whole," Li said. ”

"Cloud computing is not a whole new concept, and now it's getting a lot of attention, and there are two trends that are becoming more and more obvious: first, more cloud use, search, social, mail, video ... It's all in the clouds. The second is the concept of platform, developers can develop a variety of applications on the platform, and achieve sales profitability. "Zhang, the world's senior vice president and Chairman of the Asia-Pacific Research and Development Group, said in an interview with China Economic Weekly.

Zhu Guang, vice president of Baidu company, told China Economic Weekly, traditional internet earnings have slowed or fallen, and no good business model or profit point has been found on the mobile internet, because the traditional Internet business model cannot be effectively translated and copied to the mobile internet. ”

"We have not yet considered the issue of Baidu Cloud profitability." Mingyuan said, "the mobile internet to achieve profitability first to solve two problems: one is the willingness to pay, the second is to pay the cost." On the willingness to pay, we first make the user base bigger, the whole industry chain bigger, we believe that users will be willing to pay, and pay the cost of the problem I believe Baidu will do well. ”

"We will help developers achieve breakthroughs in four areas of development support, operational support, channel promotion, and business transformation." Hope that in the next two years, can help Baidu mobile platform more than half of the developers to achieve profitability, and establish a clear pattern, guaranteed business model. "he said.