Definition and application of jump rate

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Bounce rate is a basic index of website analysis, which is used to evaluate whether the page information is effective for the users, the operation activities, and the product optimization. In this paper, the significance of the jump rate and the guiding function of the jump rate on product optimization are expounded in detail.

[Official definition]: Bounce rate is the percentage of the number of times a single page is accessed or a visitor leaves the site from the entry (destination) page. You can use the bounce rate to measure access quality, and a high bounce rate usually means that a site entry page is not specific to your visitors.

[Popular explanation]: the user only visited one page, turned off, this part of the user accounted for the proportion of all users.

[Extended Exposition]: two aspects of the meaning of a single page to the access, the measurement of a Web page, users can be entered from the site, but to enter the target page is turned off, the user did not convert.

[Analytical application]:

1, show the whole station to the user's attractiveness, evaluate the site to the user whether there is value. The lower the bounce rate, the more attractive the site is to users, the higher the value of the site. In analytics, you can get this data through the visitor overview.

2, the analysis of the site of a target page is targeted, for example, we evaluate a topic page is targeted, when the user from the other location of the site link came in, how much is that the topic content is not targeted, directly turned off, here is used to the target page bounce rate to measure. In analytics, you can get this data through content-site content.

How to reduce the rate of website/web bounce?

1, the interface element instructions clear, the user is with the imagination to use the Web page, about the elements of the user's imagination, including text hints, graphics, mouse events, JS effect, etc., therefore, the elements of the page must be simple, clear, clear, and is consistent with user understanding habits, when the user was guided into the target page by these elements, Content and his imagination to match, can effectively reduce the bounce rate. More and more websites are now inclined to use the original graphics of single color and bulky to instruct. such as Taobao detailed page of the "Buy" button, light blog "Send pictures, send articles, write mood ..."

2, the UI logic is clear, the relationship between the pages is close, when a page and another page of the subordinate relationship is very confusing or unclear, it is difficult to understand a user will use the mouse to click into, or inadvertently entered will continue to stay.

3, page link cycle has a regular, including the next page, back to the superior, crumbs, back to the home page and so on, these are the composition of the basic pages of the cycle factors. In a website, the cycle should be regular, the user in the process of browsing, will form a certain pattern impression, in his want to return or turn, find the link hot time should not exceed his imagination time.

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